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Online retail gets real

After decades of experience in selling online, retailers still seek out the secret of reaching the digital consumer, writes ARTHUR GOLDSTUCK.

Online retailers of the year

For clues of what works well in selling to a digital consumer, the new Online Retailer of the Year awards provide clear direction.

The judging criteria include trust, innovation, customer service, digital excellence, customer engagement, product excellence, and the online reputation of the digital store. Digital learning platform Heavy Chef and Platinum Seed oversaw the judging of the awards, while the E-commerce Forum of Africa audited the award criteria and results.

Specialist kitchen and homeware supplier Yuppiechef was named South African Online Retailer of the Year for 2018, with little known Clever Little Monkey in second place. Woolworths and Netflorist shared third place, while start-up KAMERS/Makers Online Marketplace earned honours in the start-up category.

 “With the Online Retailer of the Year awards we want to recognise those e-commerce operations that have helped to grow the entire sector by engendering trust with online shoppers,” said Bradley Elliott, founder of Platinum Seed, and co-author of the Online Retail in SA report. “Building consumer trust will inevitably lead to growth in the online retail sector.”

Winners of SA’s Online Retailer of The Year 2018:

– 2nd Runner-Up: A joint award is made to Woolworths & NetFlorist
– 1st Runner-Up: Clever Little Monkey
– Emerging Retailer of the Year: KAMERS/Makers Online Marketplace
– Online Retailer of the Year: Yuppiechef


  • Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Follow him on Twitter on @art2gee and on YouTube

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