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MWC: Yota gets multiple personalities

Yota Devices and Cellrox have announced at the Mobile World Congress a partnership to provide Cellrox’s multi-persona technology on the dual-screen YotaPhone.

With this technology, YotaPhone will provide functionality, privacy and security for both corporate and personal use.

Cellrox’s patented solution creates an impenetrable virtual wall between a phone’s personal applications and its corporate applications and data. This virtual wall allows users to share a single mobile device for both corporate and personal use without compromising security, performance or user experience.

‚”Cellrox’s multi-persona technology perfectly matches YotaPhone’s philosophy ‚Äî that smartphones should provide us with easy and continuous access to information we need and want, whether we are at work, home or play,‚” said Vlad Martynov, CEO, Yota Devices. ‚”Thanks to Cellrox’s technology, YotaPhone will be the one perfect device for both your work and personal lives.‚”

Cellrox’s solution will be leveraged to provide multi-persona profiles on YotaPhone’s dual-screen, always-on phone.

‚”Cellrox and Yota Devices share many of the same business values and ideas about the role of technology in people’s lives. This partnership will demonstrate how one device can serve your private, corporate and other personas requirements while maintaining device-native behavior and performance,‚” said Omer Eiferman, CEO, Cellrox.


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