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MWC: Sony Mobile aims at 2013 breakthrough

Today, in an address at the Mobile World Congress in Barcelona, Sony restated the importance if its overall strategy and its intention to further enhance the premium mobile segment.

In an address earlier today, Sony reinforced its commitment to the premium smartphone and tablet segments. Kazuo Hirai, President and CEO of Sony Corporation, and Kunimasa Suzuki, President and CEO of Sony Mobile Communications and EVP, Corporate Executive Officer of Sony Corporation, restated the importance of mobile to Sony’s overall strategy and declared Sony’s intention to further enhance the premium mobile segment.

“In the past year we have worked hard to integrate mobile into the heart of the Sony business and placed all our Android smartphones and tablets under a single brand, ‘¬ÆXperia'””, said Kazuo Hirai, President and CEO of Sony Corporation. “”It is a premium brand with a consistent user experience across every device and a great example of what we can achieve as ‘¬ÆOne Sony’.””

“”2013 will be a breakthrough year for Sony in the mobile sector. We are delivering on our objective to combine the best of Sony for an outstanding user experience,”” said Kunimasa Suzuki, President and CEO of Sony Mobile Communications. “”Sony Mobile’s Xperia products and content applications are designed around what consumers want and this approach is inherent in Sony’s DNA. We continue to set ourselves apart from the competition by creating products and services that only Sony can deliver.””

Xperia Z has already received positive endorsement from operators, and following strong support in the Japanese domestic market, It also looks set to follow suit globally with the widest operator ranging to date.

“”Xperia Z and Xperia Tablet Z offer consumers a unified and consistent cross-device user experience with premium specifications and the best of Sony technology,”” said Kaoru Kato, President and Chief Executive Officer of NTT DOCOMO. “”The response to Xperia Z from our customers since launch has been incredibly positive.””

Sony is showcasing its latest premium Xperia Z smartphone, and its market variant Xperia ZL, and Xperia Tablet Z at Mobile World Congress.

Xperia Z smartphone now available worldwide:

The Xperia Z and its market variant Xperia ZL, unveiled at CES in January, are now on sale worldwide.

They have received the widest ranging of any Sony smartphone to date with over 140 sales channels in more than 60 countries across the globe.

Both products share a complementary design to Xperia Tablet Z including a consistent Sony user experience.

Xperia Tablet Z global availability from Spring:

The Xperia Tablet Z is the world’s slimmest LTE tablet and will be available globally from Spring 2013.

Featuring a vivid 10.1″” HD Reality Display powered by Mobile BRAVIA Engine 2 that is both water and dust resistant for the best ever viewing experience, matched with S-Force Front Surround 3D, and Clear Audio¬£¬´ mode.

The Xperia Tablet Z has superior camera capability with “”Exmor R for mobile””, One-touch function, Battery STAMINA mode, and Sony’s media applications for photo, music, and movies on the go.

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