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MWC: Qualcomm debuts modem-to-antenna tech

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At Mobile World Congress last week, Qualcomm Technologies, announced that the entire Qualcomm RF Front End (RFFE) modem-to-antenna solution and the Qualcomm Snapdragon 845 Mobile Platform with X20 Gigabit LTE, and 4K HDR video capture, are featured in Sony Mobile’s Xperia XZ2 smartphone. 

Qualcomm Technologies is the first company in the semiconductor industry to deliver a comprehensive solution from modem to antenna ports for use in a leading premium smartphone. Utilizing Qualcomm Technologies’ comprehensive solution – including for the first time, the entire Qualcomm RFFE suite – allows Sony Mobile to benefit from system level optimization which facilitates the delivery of global platforms with superior connectivity performance and power efficiency.

The Qualcomm RFFE solution harnesses radio complexity and simplifies the implementation of global Gigabit LTE in mobile devices with a system-level design spanning a suite of RFFE products that utilize modem intelligence and are tightly integrated in a set of comprehensive global RF front end modules. It also helps OEMs to provide superior RF performance and power efficiency to support high data rates in real world networks.

Qualcomm Technologies’ modem-to-antenna solution comprises a suite of RFFE components including:

  • Power Amplifier Modules including Duplexers (PAMiDs). The QPM2621, QPM2632 and QPM2643 PAMiDs support the global low, mid and high bands respectively and integrate our suite of PAs, duplexers/filters including SAW, TC-SAW and BAW technologies, switches and an antenna coupler.
  • QET4100 Envelope Tracker (ET). The envelope tracker utilizes modem intelligence to dynamically adjust the voltage supplied to the radio frequency (RF) amplifier to support peak operating efficiency thereby reducing power consumption and heat.
  • Advanced Antenna Tuning. QAT3550 Impedance Tuner provide advanced adaptive antenna tuning. This technology utilizes modem intelligence to dynamically optimize the antenna match with the active transmit and receive frequencies to mitigate signal degradation from hand blocking, metal back designs and other effects, and is designed to improve throughput, call reliability and reduced power/battery consumption.
  • QDM3620, QDM3630, QDM3640 Diversity Receive Modules. These diversity receive modules combine our switches, BAW and SAW filters and low-noise amplifiers into a highly integrated module that is a user-friendly solution for implementing high-order MIMO and diversity receive paths for global LTE Advanced and Gigabit LTE architectures.

The QPM2621, QPM2632, QPM2643 PAMiDs, QAT3550 antenna impedance tuner, and QDM3620, QDM3630, QDM3640 diversity receive modules are supported for use with the Snapdragon X20 LTE modem and Snapdragon 845 Mobile Platform.

“With the proliferation of 4G frequencies and devices, coupled with 5G devices coming soon, OEMs and operators will be challenged to deliver high-quality user experiences while considering cost- and time-efficiency in developing mobile devices that work around the globe on a variety of networks,” said Christian Block, senior vice president and general manager, Qualcomm’s RF front end business unit. “Sony Mobile’s integration of Qualcomm Technologies’ RFFE modem-to-antenna solution showcases how Qualcomm Technologies works with customers to provide the tools they need to create new devices that can address the requirements and opportunities offered by Gigabit LTE and future 5G networks.”

With increasingly crowded networks, operators are challenged to bring maximum coverage and advanced features to users. Qualcomm RFFE modem-to-antenna solution is engineered to help operators maximize the use of all licensed, shared and unlicensed spectrum assets while delivering superior network coverage, device performance and worldwide roaming. With this solution, device OEMs can scale their products globally with support of hundreds of carrier aggregation and 4×4 MIMO combinations delivering connection speeds up to 1.2 Gigabit per second LTE.

“We are pleased to work closely with Qualcomm Technologies as we continue to introduce innovative smartphones,” said Izumi Kawanishi, director, executive vice president, product business group, Sony Mobile Communications Inc. “Qualcomm Technologies’ enables excellent RF Front End performance across low, mid and high bands, and its comprehensive tightly integrated modem-RFFE interaction, provides the system level optimization we need to deliver the best-in-class mobile experience our customers expect.”

As the radio environment becomes more complex, a well-designed, advanced RFFE system is critical to the mobile experiences end-users demand from their devices and to prepare for the launch of 5G devices. Qualcomm Technologies’ comprehensive modem-to-antenna solutions are optimized to support exceptional connection reliability, blazing-fast data speeds, superior indoor/outdoor coverage, world roaming capability and long battery life.

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Projection tech transforms retail

By TIMOTHY WILSON, visual imaging business account manager at Epson South Africa

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Display designs, such as those found in retail stores, are no longer confined to static visuals on pull-up banners, 2D print and posters. The increasingly popular use of projection technology has ushered in new and exciting ways to create immersive displays using rich media and high-quality visual content to go beyond the four walls of traditional marketing.

In the past, projectors were lamp-based and prone to failure when used in a harsh environment, such as a retail store. Today, newly introduced laser projection technology has unlocked a range of capabilities.

Transforming the way brands engage with audiences

Creative techniques such as projection mapping, which can be described as the projection of video, animation and other colourful displays onto 3D surfaces, have completely transformed the way brands engage with audiences and can live in retail spaces, concert halls and even sports stadiums.

Projection mapping offers venues wide-spread creativity in using lighting in small or large environments, as was the case with Epson’s showstopping kinetic portal, which implemented projection mapping on a 360 degree vortex at the largest AV and systems integration show in the world – Integrated Systems Europe 2019. Driven by a new, affordable generation of projectors, mapping not only covers flat walls and traditional projections screens but also irregular shapes, objects, and even entire building façades.

When projecting on a larger scale, such as at events and music concerts, the process of visually combining several projectors to display one single seamless image might sound simple enough in principle but can prove to be a challenging task in reality. To overcome this challenge, experiential marketers are adopting the use of image edge blending, which refers to the process of stacking multiple projectors to create a single overlapped projection that appears continuous and clear.

It’s due to these advancements that displays in retail and events no longer pivot just on aesthetic appeal but can now deliver immersive consumer experiences that drive engagement and increase foot traffic. This is starting to drastically change the way that retailers, events and even restaurants host, engage, entertain and communicate with their audiences.

Projection is driving growth in experiential marketing

Consumer interest in the transition towards projection has seen this technology take centre stage at leading retailers such as Mall of Africa, events by brands such as ABSA and restaurants like Saint, transforming their environments into immersive spaces through projection that displays captivating imagery and video.

Saint restaurant in Sandton has pushed the boundaries of branding and displays, transforming all surfaces into a visual delight. Patrons entering the restaurant are greeted by a visual experience within a dome, featuring a series of moving, constantly changing artworks – such as a starry night sky or a replica of the Sistine Chapel – projected onto walls and the ceiling.

In fact, EventTrack research, which showcases the current state of marketing around the globe, highlights the continuous growth of event and experiential marketing. It notes that high-quality projection technology, more specifically its ability to emit stunning visual experiences, has grown in popularity to become the go-to tool for event organisers and retailers looking to captivate and engage with consumers.

The future of projection technology

Projection technology has proven to be an outstanding, much more cost-effective and reliable form of marketing collateral – setting an entirely new standard for high-resolution projection.

Sandton City recently embraced this market-leading technology with the installation of a virtual aquarium in its Centre Court. This installation centred on creating a 3D mapping concept that enabled shoppers to select an undersea creature from a touchpad to swim across digitised hoarding.

With capabilities to meet the demands of large-scale projection and the ability to effectively transform the way brands remain visible at shopping malls, restaurants and retail spaces – the unprecedented imaging power of projection technology has set a considerably high bar when it comes to retail and event displays. 

Epson, which is not only pioneering imaging technology and innovative projection solutions, is also the market leader when it comes to high lumen laser projection, having recently announced its 30,000 lumens laser projector (EB-L30000U) which will officially launch in 2020. This high-end installation laser projector, complete with 4K enhancement, is aimed at rental and staging companies, hospitality markets and visitor attractions, which is yet another progressive step towards transforming the way marketers engage with their consumers in the 21st century. 

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GoFundMe hits R9bn in donations for people and causes

The world’s largest social fundraising platform has announced that Its community has made more than 120-million donations

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GoFundMe this week released its annual Year in Giving report, revealing that its community has donated more than 120-million times, raising over $9-billion for people, causes, and organisations since the company’s founding in 2010.

In a letter to the GoFundMe community, CEO Rob Solomon emphasised how GoFundMe witnesses not only the good in people worldwide, but their generosity and their action every day.

“As we enter a new decade, GoFundMe is committed to spreading compassion and empathy through our platform,” said Solomon in the letter. “Together, we can bring more good into the world and unlock the power of global giving.”

The GoFundMe giving community continues to grow with both repeat donors and new donors. In fact, nearly 60% of donors were new this year. After someone makes a donation, they continue to engage with the community and give to multiple causes. In fact, one passionate individual donated 293 times to 234 different fundraisers in this past year alone. Donations are made every second, ranging from $5 to $50,000. This year, more than 40% of donations were under $50.

GoFundMe continues to be a mirror of current events across the globe. This year, young changemakers started the Fridays for Futuremovement to fight climate change, which led to a 60% increase in fundraiser descriptions mentioning ‘climate change’. Additionally, the community rallied together to support one another during natural disasters like Hurricane Dorian and the California wildfires, where thousands of fundraisers were started to help those in need.

The report includes a snapshot of giving trends from the year based on global GoFundMe data. It also includes company milestones from 2019, such as launching the company’s non-profit and advocacy arm, GoFundMe.org, and introducing GoFundMe Charity, which provides enterprise software with no subscription fees or contracts to charities of every size.

Highlights from GoFundMe’s 2019 Year in Giving report include:

  • Global giving trends and data
  • Top 10 most generous countries
  • Top 10 most generous U.S. states and cities
  • Biggest moments in 2019

To view the entire report, visit: www.gofundme.com/2019

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