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Multi-cloud will be the new shape of business

In an automated world, organisations must rethink their cloud strategies, embed security into application development and embrace new work practices to stay relevant, says SIMON MCCULLOUGH, Major Channel Account Manage, F5 Networks.

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Shaping the future

Experts agree that, over the next five years, the multi-cloud world will be the playground for innovation, allowing organisations to launch new services and enhance advanced technologies.

A recent Foresight Factory report entitled, The Future of the Multi-Cloud (FOMC) sponsored by F5, reveals how the pace of digital transformation is already dramatically disrupting existing business models. It also details how organisations are forced to reassess their skills, existing infrastructure, and tools to manage the multi-cloud more effectively. The EMEA-focused study captures insightful commentary from eminent cloud experts on how businesses will need to hasten their multi-cloud readiness in order to meet consumer demand for fast, seamless services.

Over the next five years, experts forecast that EMEA cloud-based business models will require substantial changes, if not a complete re-architecture of strategic procedures, policies, systems, and tools. While moving to the cloud can present some security challenges, it also opens new opportunities to safeguard operations while simultaneously scaling and innovating in real-time.

IT departments are under growing pressure to run a well-established security infrastructure and scale to meet customer demands. Moving apps to public and private cloud environments will enable enterprises to be dynamic with data management while also implementing app-centric services with strong security solutions to mitigate against cybercrime. Yet, achieving a consistent security posture, including user authentication and policy controls, is a complex task when amplified across multi-cloud platforms.

“The multi-cloud ramp up is one of the ultimate wake up calls in internal IT,” says Eric Marks, VP of Cloud Consulting at Cloud Spectator. “I think that one of the biggest transformative changes that it brings to an enterprise is the realisation of what a high performing IT organisation is and compares to what they have. Most of them are finding their IT organisations are sadly underperforming.”

Automation changes the game

The attack surface is broadening all the time. Increasing gateway services and application programming interfaces, as well as developments in fields like the Internet of Things, are shaking the status quo to its core. The threat landscape is more sophisticated than ever due to volumetric attacks, malicious bots, and other tools targeting apps and sensitive data. Many traditional practices are no longer effective because they are too labour intensive and time inefficient to protect what really matters. This is where automation comes in to streamline and standardise IT processes, as well as remove human error. It also helps IT staff focus on other priorities, such as analytics and problem solving.

Against this backdrop, experts recognise that is not enough to just move applications to the cloud. It is imperative to address the business objectives in line with market needs and apply integrated tools sets that provide automated workflows, greater visibility, and analytical capabilities. It is also critical to establish new working methodologies for better collaboration and efficiency.

Cloud skills of the future will also look different to those of today. To stay relevant, NetOps teams must embrace automation capabilities to reduce slow, manual traditional processes, whereas DevOps teams must embed security disciplines into the production phase. Siloed working is a thing of the past. Together, the path of optimisation and orchestration will lead to a more prosperous outcome and ensure customer-centricity and data compliance.

“Automation is key, governance is key, third party security systems and identity access management are key. This is going to drive a lot of spending over the next five years,” predicts David Linthicum, Chief Cloud Strategy Officer at Deloitte Consulting, and other prominent FOMC contributors.

In fact, adopting a multi-cloud route does not have to mean compromising security. With advanced security solutions, businesses can safely move their applications to any cloud model that works best for their strategy without geographic or infrastructural constraints. Consumer demands and industry competitiveness continue to make the cloud an essential option. The right deployment strategy makes it a viable and safe one.

Clearly, skills need to swiftly evolve. Cloud architects must be empowered with comprehensive solutions to deliver panoramic visibility and analytics, highly intelligent and contextual awareness, and sophisticated policy controls.

Deal with disruption

With the future in mind, expect the unexpected. New serverless architecture will enable enterprises to cut time-to-market and enable simplification of processes. Intelligent automation and machine learning are already easing the path towards optimal multi-cloud deployments.

EMEA organisations need to be prepared to undergo significant change and boldly face disruption head on. If you are not turning to the multi-cloud for flexibility, innovation, and being data compliant, then your customers will quickly shape your future by turning to some else they can trust.

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Projection tech transforms retail

By TIMOTHY WILSON, visual imaging business account manager at Epson South Africa

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Display designs, such as those found in retail stores, are no longer confined to static visuals on pull-up banners, 2D print and posters. The increasingly popular use of projection technology has ushered in new and exciting ways to create immersive displays using rich media and high-quality visual content to go beyond the four walls of traditional marketing.

In the past, projectors were lamp-based and prone to failure when used in a harsh environment, such as a retail store. Today, newly introduced laser projection technology has unlocked a range of capabilities.

Transforming the way brands engage with audiences

Creative techniques such as projection mapping, which can be described as the projection of video, animation and other colourful displays onto 3D surfaces, have completely transformed the way brands engage with audiences and can live in retail spaces, concert halls and even sports stadiums.

Projection mapping offers venues wide-spread creativity in using lighting in small or large environments, as was the case with Epson’s showstopping kinetic portal, which implemented projection mapping on a 360 degree vortex at the largest AV and systems integration show in the world – Integrated Systems Europe 2019. Driven by a new, affordable generation of projectors, mapping not only covers flat walls and traditional projections screens but also irregular shapes, objects, and even entire building façades.

When projecting on a larger scale, such as at events and music concerts, the process of visually combining several projectors to display one single seamless image might sound simple enough in principle but can prove to be a challenging task in reality. To overcome this challenge, experiential marketers are adopting the use of image edge blending, which refers to the process of stacking multiple projectors to create a single overlapped projection that appears continuous and clear.

It’s due to these advancements that displays in retail and events no longer pivot just on aesthetic appeal but can now deliver immersive consumer experiences that drive engagement and increase foot traffic. This is starting to drastically change the way that retailers, events and even restaurants host, engage, entertain and communicate with their audiences.

Projection is driving growth in experiential marketing

Consumer interest in the transition towards projection has seen this technology take centre stage at leading retailers such as Mall of Africa, events by brands such as ABSA and restaurants like Saint, transforming their environments into immersive spaces through projection that displays captivating imagery and video.

Saint restaurant in Sandton has pushed the boundaries of branding and displays, transforming all surfaces into a visual delight. Patrons entering the restaurant are greeted by a visual experience within a dome, featuring a series of moving, constantly changing artworks – such as a starry night sky or a replica of the Sistine Chapel – projected onto walls and the ceiling.

In fact, EventTrack research, which showcases the current state of marketing around the globe, highlights the continuous growth of event and experiential marketing. It notes that high-quality projection technology, more specifically its ability to emit stunning visual experiences, has grown in popularity to become the go-to tool for event organisers and retailers looking to captivate and engage with consumers.

The future of projection technology

Projection technology has proven to be an outstanding, much more cost-effective and reliable form of marketing collateral – setting an entirely new standard for high-resolution projection.

Sandton City recently embraced this market-leading technology with the installation of a virtual aquarium in its Centre Court. This installation centred on creating a 3D mapping concept that enabled shoppers to select an undersea creature from a touchpad to swim across digitised hoarding.

With capabilities to meet the demands of large-scale projection and the ability to effectively transform the way brands remain visible at shopping malls, restaurants and retail spaces – the unprecedented imaging power of projection technology has set a considerably high bar when it comes to retail and event displays. 

Epson, which is not only pioneering imaging technology and innovative projection solutions, is also the market leader when it comes to high lumen laser projection, having recently announced its 30,000 lumens laser projector (EB-L30000U) which will officially launch in 2020. This high-end installation laser projector, complete with 4K enhancement, is aimed at rental and staging companies, hospitality markets and visitor attractions, which is yet another progressive step towards transforming the way marketers engage with their consumers in the 21st century. 

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GoFundMe hits R9bn in donations for people and causes

The world’s largest social fundraising platform has announced that Its community has made more than 120-million donations

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GoFundMe this week released its annual Year in Giving report, revealing that its community has donated more than 120-million times, raising over $9-billion for people, causes, and organisations since the company’s founding in 2010.

In a letter to the GoFundMe community, CEO Rob Solomon emphasised how GoFundMe witnesses not only the good in people worldwide, but their generosity and their action every day.

“As we enter a new decade, GoFundMe is committed to spreading compassion and empathy through our platform,” said Solomon in the letter. “Together, we can bring more good into the world and unlock the power of global giving.”

The GoFundMe giving community continues to grow with both repeat donors and new donors. In fact, nearly 60% of donors were new this year. After someone makes a donation, they continue to engage with the community and give to multiple causes. In fact, one passionate individual donated 293 times to 234 different fundraisers in this past year alone. Donations are made every second, ranging from $5 to $50,000. This year, more than 40% of donations were under $50.

GoFundMe continues to be a mirror of current events across the globe. This year, young changemakers started the Fridays for Futuremovement to fight climate change, which led to a 60% increase in fundraiser descriptions mentioning ‘climate change’. Additionally, the community rallied together to support one another during natural disasters like Hurricane Dorian and the California wildfires, where thousands of fundraisers were started to help those in need.

The report includes a snapshot of giving trends from the year based on global GoFundMe data. It also includes company milestones from 2019, such as launching the company’s non-profit and advocacy arm, GoFundMe.org, and introducing GoFundMe Charity, which provides enterprise software with no subscription fees or contracts to charities of every size.

Highlights from GoFundMe’s 2019 Year in Giving report include:

  • Global giving trends and data
  • Top 10 most generous countries
  • Top 10 most generous U.S. states and cities
  • Biggest moments in 2019

To view the entire report, visit: www.gofundme.com/2019

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