Shaping the future
Experts agree that, over the next five years, the multi-cloud world will be the playground for innovation, allowing organisations to launch new services and enhance advanced technologies.
A recent Foresight Factory report entitled, The Future of the Multi-Cloud (FOMC) sponsored by F5, reveals how the pace of digital transformation is already dramatically disrupting existing business models. It also details how organisations are forced to reassess their skills, existing infrastructure, and tools to manage the multi-cloud more effectively. The EMEA-focused study captures insightful commentary from eminent cloud experts on how businesses will need to hasten their multi-cloud readiness in order to meet consumer demand for fast, seamless services.
Over the next five years, experts forecast that EMEA cloud-based business models will require substantial changes, if not a complete re-architecture of strategic procedures, policies, systems, and tools. While moving to the cloud can present some security challenges, it also opens new opportunities to safeguard operations while simultaneously scaling and innovating in real-time.
IT departments are under growing pressure to run a well-established security infrastructure and scale to meet customer demands. Moving apps to public and private cloud environments will enable enterprises to be dynamic with data management while also implementing app-centric services with strong security solutions to mitigate against cybercrime. Yet, achieving a consistent security posture, including user authentication and policy controls, is a complex task when amplified across multi-cloud platforms.
“The multi-cloud ramp up is one of the ultimate wake up calls in internal IT,” says Eric Marks, VP of Cloud Consulting at Cloud Spectator. “I think that one of the biggest transformative changes that it brings to an enterprise is the realisation of what a high performing IT organisation is and compares to what they have. Most of them are finding their IT organisations are sadly underperforming.”
Automation changes the game
The attack surface is broadening all the time. Increasing gateway services and application programming interfaces, as well as developments in fields like the Internet of Things, are shaking the status quo to its core. The threat landscape is more sophisticated than ever due to volumetric attacks, malicious bots, and other tools targeting apps and sensitive data. Many traditional practices are no longer effective because they are too labour intensive and time inefficient to protect what really matters. This is where automation comes in to streamline and standardise IT processes, as well as remove human error. It also helps IT staff focus on other priorities, such as analytics and problem solving.
Against this backdrop, experts recognise that is not enough to just move applications to the cloud. It is imperative to address the business objectives in line with market needs and apply integrated tools sets that provide automated workflows, greater visibility, and analytical capabilities. It is also critical to establish new working methodologies for better collaboration and efficiency.
Cloud skills of the future will also look different to those of today. To stay relevant, NetOps teams must embrace automation capabilities to reduce slow, manual traditional processes, whereas DevOps teams must embed security disciplines into the production phase. Siloed working is a thing of the past. Together, the path of optimisation and orchestration will lead to a more prosperous outcome and ensure customer-centricity and data compliance.
“Automation is key, governance is key, third party security systems and identity access management are key. This is going to drive a lot of spending over the next five years,” predicts David Linthicum, Chief Cloud Strategy Officer at Deloitte Consulting, and other prominent FOMC contributors.
In fact, adopting a multi-cloud route does not have to mean compromising security. With advanced security solutions, businesses can safely move their applications to any cloud model that works best for their strategy without geographic or infrastructural constraints. Consumer demands and industry competitiveness continue to make the cloud an essential option. The right deployment strategy makes it a viable and safe one.
Clearly, skills need to swiftly evolve. Cloud architects must be empowered with comprehensive solutions to deliver panoramic visibility and analytics, highly intelligent and contextual awareness, and sophisticated policy controls.
Deal with disruption
With the future in mind, expect the unexpected. New serverless architecture will enable enterprises to cut time-to-market and enable simplification of processes. Intelligent automation and machine learning are already easing the path towards optimal multi-cloud deployments.
EMEA organisations need to be prepared to undergo significant change and boldly face disruption head on. If you are not turning to the multi-cloud for flexibility, innovation, and being data compliant, then your customers will quickly shape your future by turning to some else they can trust.
Millennials turning 40: NOW will you stop targeting them?
It’s one of the most overused terms in youth marketing, and probably the most inaccurate, writes ARTHUR GOLDSTUCK
One of the most irritating buzzwords embraced by marketers in recent years is the term “millennial”. Most are clueless about its true meaning, and use it as a supposedly cool synonym for “young adults”. The flaw in this targeting – and the word “flaw” here is like calling the Grand Canyon a trench – is that it utterly ignores the meaning of the term. “Millennials” are formally defined as anyone born from 1980 to 2000, meaning they have typically come of age after the dawn of the millennium, or during the 21st century.
Think about that for a moment. Next year, the millennial will be formally defined as anyone aged from 20 to 40. So here you have an entire advertising, marketing and public relations industry hanging onto a cool definition, while in effect arguing that 40-year-olds are youths who want the same thing as newly-minted university graduates or job entrants.
When the communications industry discovers just how embarrassing its glib use of the term really is, it will no doubt pivot – millennial-speak for “changing your business model when it proves to be a disaster, but you still appear to be cool” – to the next big thing in generational theory.
That next big thing is currently Generation Z, or people born after the turn of the century. It’s very convenient to lump them all together and claim they have a different set of values and expectations to those who went before. Allegedly, they are engaged in a quest for experience, compared to millennials – the 19-year-olds and 39-olds alike – supposedly all on a quest for relevance.
In reality, all are part of Generation #, latching onto the latest hashtag trend that sweeps social media, desperate to go viral if they are producers of social content, desperate to have caught onto the trend before their peers.
The irony is that marketers’ quest for cutting edge target markets is, in reality, a hangover from the days when there was no such thing as generational theory, and marketing was all about clearly defined target markets. In the era of big data and mass personalization, that idea seems rather quaint.
Indeed, according to Grant Lapping, managing director of DataCore Media, it no longer matters who brands think their target market is.
“The reason for this is simple: with the technology and data digital marketers have access to today, we no longer need to limit our potential target audience to a set of personas or segments derived through customer research. While this type of customer segmentation was – and remains – important for engagements across traditional above-the-line engagements in mass media, digital marketing gives us the tools we need to target customers on a far more granular and personalised level.
“Where customer research gives us an indication of who the audience is, data can tell us exactly what they want and how they may behave.”
Netflix, he points out, is an example of a company that is changing its industry by avoiding audience segmentation, once the holy grail of entertainment.
In other words, it understands that 20-year-olds and 40-year-olds are very different – but so is everyone in between.
* Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @art2gee
Robots coming to IFA
Robotics is no longer about mechanical humanoids, but rather becoming an interface between man and machine. That is a key message being delivered at next month’s IFA consumer electronics expo in Berlin. An entire hall will be devoted to IFA Next, which will not only offer a look into the future, but also show what form it will take.
The concepts are as varied as the exhibitors themselves. However, there are similarities in the various products, some more human than others, in the fascinating ways in which they establish a link between fun, learning and programming. In many cases, they are aimed at children and young people.
The following will be among the exhibitors making Hall 26 a must-visit:
Leju Robotics (Stand 115) from China is featuring what we all imagine a robot to be. The bipedal Aelos 1s can walk, dance and play football. And in carrying out all these actions it responds to spoken commands. But it also challenges young researchers to apply their creativity in programming it and teaching it new actions. And conversely, it also imparts scholastic knowledge.
Cubroid (Stand 231, KIRIA) from Korea starts off by promoting an independent approach to the way it deals with tasks. Multi-functional cubes, glowing as they play music, or equipped with a tiny rotating motor, join together like Lego pieces. Configuration and programming are thus combined, providing a basic idea of what constitutes artificial intelligence.
Spain is represented by Ebotics (Stand 218). This company is presenting an entire portfolio of building components, including the “Mint” educational program. The modular system explains about modern construction, programming and the entire field of robotics.
Elematec Corporation (Stand 208) from Japan is presenting the two-armed SCARA, which is not intended to deal with any tasks, but in particular to assist people with their work.
Everybot (Stand 231, KIRIA) from Japan approaches the concept of robotics by introducing an autonomous floor-cleaning machine, similar to a robot vacuum cleaner.
And Segway (Stand 222) is using a number of products to explain the modern approach to battery-powered locomotion.
IFA will take place at the Berlin Exhibition Grounds (ExpoCenter City) from 6 to 11 September 2019. For more information, visit www.ifa-berlin.com