The Mobility 2012 findings were released at a press conference in Johannesburg today, and in a presentation on Twitter. Here is the ‚”Tweetnote‚” a presentation in 10 tweets containing highlights of the report.
The following is a Tweetnote presentation 10 tweets on the same topic on the Mobility 2012 study by World Wide Worx. #Mobility2012
1. #Mobility12 unveils headline findings of World Wide Worx study of SA cellphone owners 16+ living in cities and towns.
2. #Mobility12 based on primary research, face-to-face interviews with consumers in home language, during May-June 2012.
3. #Mobility12: 80% urban users pre-paid, 11% contract, 9% top-up contract. Rural 94% pre-paid, 4% contract, 3% top-up.
4. #Mobility12: Data up from 8% to 12% of average user’s spend on phone. Voice down from 77% to 73%. SMS stable at 12%.
5. #Mobility12: MTN and Vodacom each have 42% consumer market share, Cell C 15%, 8ta 1% (Vodacom dominates corporate).
6. #Mobility12: Nokia still 50% phone market share, Samsung down from 28% to 18%, BlackBerry up from 4% to 18%. iPhone 1%.
7. #Mobility12: Buying airtime sill main form of transaction in cellphone banking, at 74% of users, paying accounts 15%.
8. #Mobility12: Mobile money: FNB eWallet 51%, Absa CashSend 29%, Standard Bank Instant Money 17%, Nedbank Mpesa 4%
9. #Mobility12: Facebook up from 22% to 38%, WhatsApp 0% to 26%, Mxit still 23%, BBM 3% to 17%, Twitter 6% to 12%, 2Go 5%.
10. #Mobility12: 41% of adult cellphone users in cities and towns browse the Internet on phones. Among urban users, 61%.
Thank you for following the #Mobility12 Tweetnote. The presentation is now available on @GadgetZA
For more detail on Mobility 2012, see:
Mobile data slices into voice and
Smartphones change shape of cellphone banking
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Phone with 60-day battery
Mi-Fone has announced an affordable smartphone that it says offers up to 60 days of battery life when in standby mode.
Many Africans want to access the Internet but cannot afford a smartphone. In addition, the greatest challenge experienced with smartphone users is that the battery runs out quickly.
In a bid to provide solutions to these challenges, Mi-Fone the first African mobile devices brand has launched the Mi3000 model. This is Africa’s first smart phone with a 60-day battery standby time and using EDGE connectivity.
The Mi 3000 handset boasts a candy bar design with a 2.8‚” touch screen and keypad. Just like all other Mi-Fone handsets, the Mi 3000 also comes with Mi-Apps with some free content that can be downloaded, and Opera Mini as default browser. Other features include a phone directory to store up to 1 000 contacts, 1GB of on-board memory and 256MB RAM.
Commenting on the new entrant in the market, Mi-Fone CEO Alpesh Patel said that the Mi 3000 has the upper hand of long battery life, which is one of the greatest challenges for most competing brands.
‚”A lot of consumers are using their device to access the Internet and resource hungry applications, which in tern quickly drains the battery. The Mi 3000 addresses these concerns in a cost effective manner.‚”
Mi-Fone has already differentiated itself from other low-cost handset manufacturers with its focus on music, local talent and its new ‚”Mi-Apps Java‚” store. This will be instrumental in linking the acquisition of local music in capturing revenue streams, which are often lost to piracy.
The Mi 3000 also comes packed with a list of additional features including a 2.75GHz processor, dual-SIM support, a 2MP camera and Bluetooth connectivity.
Airtime for apps
Vodacom and Research In Motion have announced that Vodacom customers in South Africa can buy apps on the BlackBerry App World by charging the transaction to their contract or prepaid account.
The new billing service will enable Vodacom customers to buy apps with a seamless experience. Vodacom customers will also be offered the flexibility of charging in-app purchases to their regular bill or deducting the costs from their prepaid account, which allows digital goods to be purchased without interrupting the app experience.
‚”We have worked closely with RIM to make this functionality available for our BlackBerry smartphone customers. Once again, Vodacom is improving the customer experience by unlocking the power of its network and services,‚” said Prins Mhlanga, Managing Executive of Vodacom Digital Media.
‚”We’re delighted that Vodacom’s BlackBerry smartphone customers will be able to purchase apps on BlackBerry App World and conveniently charge them to their regular phone bill from Vodacom. By working closely with Vodacom, we are able to offer customers easier access to tens of thousands of apps ranging from productivity to entertainment,‚” said Bob Bose, Regional Managing Director at RIM.
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