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MIA partners with Jumia for Xiaomi sales in Nigeria

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The MIA Group has announced that it is launching two of Xiaomi’s smartphones in Nigeria, which will be made available on e-commerce website Jumia.

Valued at $45 billion, Xiaomi has now positioned itself among the smartphone giants of this world, becoming the world’s fifth-largest smartphone maker in just five years. It creates high- quality smartphones with remarkable software at amazing prices.

MIA Group and Jumia well intend to take Nigerian consumers by storm in this market of immense opportunities: 30% of the 140 million phone subscribers in Nigeria own a smartphone, and smartphone sales for 2015 are expected to reach 12 million.

Jeremy Doutte, CEO of Jumia Africa, expressed his enthusiasm regarding the partnership: “We have seen such a strong appetite for quality smartphones in Nigeria that we look very much forward to providing consumers with more high-end smartphone options at incredible prices”.

Redmi 2 and Mi 4 will be introduced in the second week of November 2015 to Nigerian consumers through a dedicated shop mia.jumia.com on Jumia, and will sell for N29,000 and N56,000 respectively.

Tech fans and connoisseurs will surely appreciate Redmi 2 for its fully laminated 4.7-inch HD screen and 8-megapixel camera, which comes for an entry-level price. Xiaomi’s flagship phone, Mi 4, has a gorgeous design with a precisely engineered stainless steel frame. It comes with a 5” IPS Full HD display that is incredibly sharp, a 13MP f/1.8 rear camera for beautiful pictures, and a front-facing 8MP camera for great selfies. With its excellent price- quality ratio, Mi 4 will surely appeal to users in Nigeria.

RJ van Spaandonk, President of MIA Group, the distribution group for Xiaomi in Africa stated: “We see Nigeria as a key country for smartphone growth and we are excited to be partnering with Jumia to offer consumers in Nigeria Xiaomi’s high-quality smartphones at amazing prices.”

Jumia’s upcoming Black Friday on Friday the 27th of November, soon after Xiaomi’s launch on the e-commerce website, will very likely give the brand a tremendous head start in the game.

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CES: So long, and thanks for all the beer!

Last week, the Las Vegas expo showed off its fun side with state-of-the-art technologies for enjoying beer, writes BRYAN TURNER

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From craft beer-making machines to robots that pour beer, CES had more beer than usual in Las Vegas last week. And even free beer if you found the right stand. Stampede’s saloon-style booth offered beer to visitors who tried out its latest drones, virtual reality, and other gaming products. No beer tech, though.

Here are some of the beer technologies that stood out:

LG HomeBrew – Craft beer made at home

LG’s HomeBrew craft beer-making machine,  debuted at CES 2019, brings the brewing process home thanks to single-use capsules,  a self-cleaning feature, and an algorithm optimised for fermentation. 

Like a Nespresso coffee machine, the beer maker uses capsules, which contain malt, yeast, hop oil and flavouring. At the press of a button, LG HomeBrew automates the whole procedure from fermentation and carbonation to ageing. A companion app lets users check HomeBrew’s status at any time during the process, from their handsets.

The beer machine not only offers a simple way to make craft beer, but also enhances the quality of beer it makes. The fermentation algorithm intelligently controls the fermenting process with precise temperature and pressure control. It automatically sanitises itself, using nothing more than hot water, ensuring everything is hygienically clean for the next batch.

Designed with discerning beer lovers in mind, HomeBrew allows for in-home production of batches of more than 4 litres of beer in a variety of styles. The following five distinctive, flavoured beers are available now: 

  • Hoppy American IPA
  • Golden American Pale Ale
  • Full-bodied English Stout
  • Zesty Belgian-style Witbier
  • Dry Czech Pilsner

The only catch? It takes about two weeks to make, depending on the beer type.

“LG HomeBrew is the culmination of years of home appliance and water purification technologies that we’ve developed over the decades,” said Dan Song, president of LG Electronics Home Appliance & Air Solutions Company. “Homebrewing has grown at an explosive pace, but there are still many beer lovers who haven’t taken the jump because of the barriers to entry, like complexity, and these are the consumers we think will be attracted to LG HomeBrew.”

Click here to read about the party speaker that holds beer and robots that pour beer.

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CES: Alienware gets Legend-ary

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At CES in Las Vegas last week, Dell’s Alienware released a family of high-end, thin, light, and affordable machines for both amateur and professional gamers – and a new identity.

Alienware marked CES 2019 as a brand milestone with the debut of a new design identity, Alienware Legend. It aims to set a new bar of excellence for what gamers want most – performance and function. Alienware says it evaluated multiple concepts and chose one that was the biggest and boldest departure from its current look.

Alienware Legend, says the company, stays true to the brand’s core design tenets, taking cues from its deep roots in sci-fi culture and its early industrial designs, to distinguish the brand from the rest of the industry. The new Legend design is optimised with cutting-edge thermal cooling technology to achieve and sustain overclocking power, improved AlienFX lighting, and ultra-thin screen borders. It also unveiled a new “three-knuckle hinge” design that reduces the overall dimension while creating a stronger assembly, all combining to yield a better gaming experience.

“We’re excited to come to this year’s CES with some truly groundbreaking products, next-gen software and strategic partnerships that will bring more people to experience PC gaming and advance the industry,” said Frank Azor, vice president and general manager of Alienware. “The legend design answers the call for more and better from our gaming community, and the new G Series laptops will make PC gaming even more accessible to those looking for high-performance gaming at a cost they can appreciate.”

Click here to read about Alienware Legend in action with the Area-51m and m-series laptops

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