By: Yotam Yarden,
Machine Learning capabilities hold great potential for new revenue streams and tremendous cost savings for enterprises. Increasingly, businesses are using ML to strengthen their competitive advantage and drive innovation. Is your organization embracing this shift or are you falling behind? If you are on the “bias-for-action” side of the scale and have already started steering your organization towards digital & ML transformation, are you confident you are doing so in the right way?
Over the past decade, data has become increasingly important and has even been described as the “new oil”. Organizations with extensive user data can leverage data to increase sales and customer retention. Data of machinery can be leveraged to improve machines utilization of manufacturers. Computer Tomography images can be used to identify cancerous tumors. There is literally no industry segment which can’t leverage data to improve and create new business models. Meanwhile, data has never been easier and less expensive to collect, store, analyze, and share. Many enterprises are building their data lakes today precisely for this reason. But, is your organization taking full advantage of its data? Are you satisfied with the value you generate from your data? Do you struggle with building smart applications on top of your data lake? Big Data but not enough insights? Too much talking, not enough walking?
If so, consider the following tips:
- Be business driven and customer focused: What are your organization’s biggest challenges? Start from a focused business challenge and work
backwardtowards a solution. Too many companies try to apply “self-driving cars” or “genome-sequencing” algorithms to a sales funnel optimization challenge just because they hired an expert in this field, while often there are models that better fit the task and bring higher value at lower costs. Don’t keep your data science team in the IT department alone. Rather, giving ownership of the data science team to a business stakeholder can invigorate your organization, and unlock new revenue streams and tremendous cost savings.
- Iterate fast and simple: Be quick and decisive about bringing your ML system into production. Conducting small iterations through tests, proof of concepts and pilots will help your team to bring ML workloads into production faster, and in
a higherquality. Plan to have a production-ready prototype in 3 weeks, and a fully operational version in under 90 days. Even if your system is not using the state-of-the-art model, you will learn far more by iterating quickly than you would from an overly-long development cycle. ML transformations happen by building knowledge and experience through small, fast, and simple steps, rather than by multiple year planning. A redesign is inevitable. Only by experimentation, experience, and adaptation, can you realize the full potential of your ML product. Fail fast and improve often.
- Centralize or Decentralize ML teams? Centralize ML teams when necessary, but aim to decentralize when possible. ML applications, like any other piece of software, require maintenance, updates, and support. A centralized team may be effective at low-scale, but once you start expanding, innovation might suffer. Imagine a large innovation team who is working on multiple innovative projects, it is inevitable that at some point a substantial portion of the team’s work would be operating ongoing projects. It then might be a good time to distribute the team to its real home, within the business unit that it serves. It can be hard to ”give away” your “baby”, but it will help your ML team innovate on behalf of your customers.
- Consider the biggest roadblocks for data scientists & developers: 1) dirty data, e.g. data sets which are unstructured, have missing attributes, and mixed data types in the same section; 2) lack of talent; 3) lack of management or financial support, as ML projects require focus and funding, organizations struggle to roll-out such a project without its management’s support; 4) lack of
a clearquestions to answer. Organizations are chasing improvement but are lacking specifications and clear targets to achieve them; 5) data not available or difficult to access. If you plan appropriately, you will find that most of these roadblocks are easily overcome. Lack of talent? Start hiring talent ahead of demand rather than have the data waiting for talent. Datanot available? Start collecting data in advance of the project kick-off. Datanot accessible? Don’t kick-off a workshop without first obtaining relevant data samples. Lack of management or financial support? Get the buy-in in advance. Find the stakeholders’ heroes who are enthusiastic about AI and can support you with budget & headcount approvals, data accessibility, and connections to other business stakeholders.
- The separation between Data Science and DevOps is over! “Our PhDs develop ML models and write specifications for our developers to implement in C++.” If you can relate to this customer quote, start changing your team’s structure today. There is a wide range of tools that enable data scientists to take a step towards engineering, and vice-versa. The separation of “science” and “production” can prolong your company’s development & innovation cycles, thus leading to quality and ownership issues. Thankfully, technology is evolving at an increasing pace and new tools are continually released. It has never been easier for experts to expand their capabilities and cross over into new domains.
- Keep the right Data Scientists/Data Engineers ratio: What is the optimal Data Scientists/Data Engineers ration? For most customers, the answer will depend on the maturity of the business. If your data are not accessible or you don’t maintain and track your data, you will likely need more engineering and less science. On the other hand, if you already have an established data pipeline, data warehouse, and data lake, you will likely want more science and less engineering. In some cases, your business will have specific requirements, which can affect the skills needed as well. As a rule of thumb, plan to have 2-3 engineers for every data scientist in the building phase, and 1:1 when a system is already deployed.
- Have clear KPIs (Key Performance Indicators)by which your project’s success can be measured. For example, imagine a Recommendation Engine project for an online media company. “Enhance user experience” might be a great goal, but without a way to measure success, this objective is overly ambiguous. Stakeholders might even disagree over whether the goal has been met, which can cause wasted resources and inefficient development. Can “enhancing the user experience” be measured by time spent on the platform? The number of videos watched? The number of new categories explored by the user? Each measure could lead to a different recommendation system.
Having clear goals & KPIs will help you plan and execute more effectively:
ML initiatives are exciting and can be extremely fruitful. However, lack of focus, limited resources, and improperly set of expectations can cause anxiety. Holding a “ML Discovery Workshop”, in which all stakeholders, both business and technical, brainstorm ideas, discuss their company’s biggest challenges, and plan can help enormously. During the workshop list all of your biggest challenges, their feasibility, estimated efforts, and missing skills and tools, and come up with a list of projects and a concrete execution plan. However, even the most well-intended execution plan will flounder without proper focus. With this in mind, remember: Be Customer Focused, Iterate Fast, Distribute data science when effective, Plan for roadblocks, Staff appropriately, and Choose specific KPIs that matter.
The writer is a senior data scientist at AWS and has been helping enterprises with their machine learning and cloud journey.
Huge appetite for foldable phones – when prices fall
Samsung, Huawei and Motorola have all shown their cards, but consumers are concerned about durability, size, and enhanced use cases, according to Strategy Analytics
Foldable devices are a long-awaited disrupter in the smartphone market, exciting leading-edge early adopters keen for a bold new type of device. But the acceptance of foldable devices by mainstream segments will depend on the extent to which the current barriers to adoption are addressed.
Major brands have been throwing their foldable bets into the hat to see what the market wants from a foldable, namely how big the screens should be and how the devices should fold. Samsung and Huawei have both designed devices that unfold from smartphones to tablets, each with their own method of how the devices go about folding. Motorola has recently designed a smartphone that folds in half, and it resembles a flip phone.
Assessing consumer desire for foldable smartphones, a new report from the User Experience Strategies group at Strategy Analytics has found that the perceived value of the foldable form does not outweigh the added cost.
Key report findings include:
- The idea of having a larger-displayed smartphone in a portable size is perceived as valuable to the vast majority of consumers in the UK and the US. But, willingness to pay extra for a foldable device does not align with the desire to purchase one. Manufacturers must understand that there will be low sell-through until costs come down.
- But as the acceptance for traditional smartphone display sizes continues to increase, so does the imposed friction of trying to use them one-handed. Unless a foldable phone has a wider folded state, entering text when closed is too cumbersome, forcing users to utilize two hands to enter text, when in the opened state.
- Use cases need to be adequately demonstrated for consumers to fully understand and appreciate the potential for a foldable phone, though their priorities seemed fixed on promoting ‘two devices in one’ equaling a better video viewing experience. Identification and promotion of meaningful new use cases will be vital to success.
Christopher Dodge, Associate Director, UXIP and report author said: “As multitasking will look to be a core selling point for foldable phones, it is imperative that the execution be simplified and intuitive. Our data suggests there are a lot of uncertainties that come with foldable phone ownership, stemming mainly from concerns with durability and size, in addition to concerns over enhanced use cases.
“But our data also shows that when the consumers are able to use a foldable phone in hand, there is a solid reduction of doubt and concern about the concept. This means that the in-store experience may more important than ever in driving awareness, capabilities, and potential use cases.”
Said Paul Brown, Director, UXIP: “The big question is whether the perceived value will outweigh the added cost; and the initial response from consumers is ‘no.’ The ability for foldable displays to resolve real consumer pain-points is, in our view critical to whether these devices will become a niche segment of the smartphone market or the dominant form-factor of the future. Until costs come down, these devices will not take off.”
New exploit exposes credit cards on mobile phones
Check Point Security has found that handsets using Qualcomm chipsets that hold credit and debit card credentials are at risk of a new exploit.
Now it’s more important than ever to update your phone.
Check Point security has found a vulnerability in mobile devices that run Android, which allows credit card details to be accessed by hackers.
Mobile operating systems like Android offer a Rich Execution Environment (REE), providing a hugely extensive and versatile runtime environment, which allows apps to run on the device. However, while bringing flexibility and capability, REE leaves devices vulnerable to a wide range of security threats. A Trusted Execution Environment (TEE) is designed to reside alongside the REE and provide a safe area on the device to protect assets and to execute trusted code. Qualcomm makes use of a secure virtual processor, which is often referred to as the “secure world”, in comparison to the “non-secure world”, where REE resides.
But Check Point “fuzzed” a “hole” into this secure world
In a 4-month research project, Check Point researchers attempted and succeeded to reverse Qualcomm’s “Secure World” operating system. Check Point researchers leveraged a “fuzzing” technique to expose the hole. Fuzz testing (fuzzing) is a quality assurance technique used to discover coding errors and security loopholes in software, operating systems or networks. It involves inputting massive amounts of random data, called fuzz, to the test subject in an attempt to make it crash.
Check Point implemented a custom-made fuzzing tool, which tested trusted code on Samsung, LG, and Motorola devices. Through fuzzing, Check Point found 4 vulnerabilities in trusted code implemented by Samsung (including S10), 1 in Motorola, 1 in LG, but all code sourced by Qualcomm itself. To address the vulnerability, the runtime of Android needs to be protected from both attackers and users. This is typically achieved by moving the secure storage software to a hardware-supported TEE.
Check Point Research disclosed its findings directly to the companies and gave them time to patch vulnerabilities. Samsung patched three vulnerabilities and LG patched one. Motorola and Qualcomm responded, but have yet to provide a patch, and there is no confirmation of a release date yet.
Check Point Research has urged mobile phone users to stay vigilant and check their credit and debit card providers for any unusual activity. In the meantime, they are working with the vendors mentioned to issue patches.