LG is the surprise front-runner in new technology roll-outs at the annual Mobile World Congress in Barcelona this week, writes ARTHUR GOLDSTUCK.
Barcelona has come to be associated with great football, great food and, for a few days a year, great technology. When the Mobile World Congress comes round every February, the world watches to see where the technology road map will take their smartphones, apps and digital identities.
For the last few years, the technology has been almost as predictable as the food and football, with no surprises as the usual football teams, restaurants and technology brands – think FC Barcelona, the Moments two-Michelin-star restaurant and Samsung Galaxy devices – has continued to dominate the popular imagination.
It therefore comes as shock when a follower – say Espanyol’s football team or a local tapas bar – takes any honours. Or, say, a technology brand like LG.
That’s exactly what happened when the big guns of mobile technology began rolling out their latest products in a series of spectacular launches across the city.
The first brands out of the gate were LG and Huawei, but it was the former that seemed likely to cross the finish line first as it broke with numerous conventions – its own and those of others – in the design of the new LG G5 smartphone. It has dispensed with the curved screen that tended to be a curiosity rather than a benefit in the G4, and has reduced screen size from the 5.5” phablet format to a more petite 5.3”display. That means it has a deliciously thin form factor: a mere 7.7mm, and dramatically down from the 9.8mm predecessor.
The battery is only slightly smaller, at 2800 mAh compared to 3000 in the G4, One rear camera boasts the same 16Megapixels and 2160p resolution, but a second 8MP camera on the back opens numerous creative options. RAM goes up from 3GB to 4GB, while a more powerful Snapdragon processor – the 820 instead of the 808 – drives the phone.
The standout element is not one specific feature, though, but the overall design: it is a modular phone that allows components to be removed, replaced and added. While it is a “unibody” full-metal device, it allows the bottom to slide out to access expansion card slot and replace the battery – a feature that seems to have become anathema to Apple and Samsung. An optional camera grip, the LG Cam Plus, with battery and hardware controls, can slide in here to turn the phone into a full digital SLR camera.
An add-on co-designed with Bang & Olufsen, the HiFi Plus DAC (Digital to Audio Converter) module, provides high-resolution audio and puts the device in a sound class of its own.
The clue to the potential of the device lies in the repetition of that Plus brand: aside from the Cam Plus and HiFi Plus, we can expect to see many more plus-one modules not only from LG, but also from other developers.
The phone would have been enough to confirm LG’s ascent to new innovation heights, but it has clearly been hard at work across various technology categories. It also unveiled the surround-view LG 360 Cam and a the LG 360 VR, a pair of lightweight virtual reality goggles that link to the phone. The devices are part of a new family of devices called LG Friends, which includes the remote-controlled Rolling Bot robot. It seems almost frivolous alongside the rest of the technology, but has serious applications in home monitoring.
The latest offerings from Samsung, revealed a few hours later, were almost tame in comparison. The Galaxy S7 and Galaxy S7 edge appear to be almost rthe same devices as last year’s S6 and S6 edge, except more powerful and energy efficient.
Samsung has also backtracked in response to user demands, restoring the SD card slot that allows for expanded storage. It was inexplicably removed from the previous editions, despite the fact that the need is greater than ever before as users generate more high-resolutuon content than ever before. Apple remains the only major hold-out in this regard, but the return of SD to Samsung may just force Apple’s hand as well, the way Samsung did with the success of larger displays.
Samsung’s new phones offer one more feature that put them on the same level as LG: an always-on display that allows notifications, time, date and other inmformation to be viewed even while the phone is in sleep mode. According to LG, this mode uses less than 1% of battery capacity.
The main shift in the design of the Samsung S7 and S7 edge is in restoring the dust-proof and water-proof feature offered in the S5. An IP 68 rating means it compares well with the market leaders in this particular category, Sony’s Xperia devices.
The latter has also led in camera technology in recent years, but was unable to set the market alight with its Xperia Z-series phones. This week, it unveiled the first “X: series devices, with an Xperia X, Xperia X Performance and Xperia XA. Their main differentiator builds on Sony’s strengths, with what it calls a “next-generation camera”.
A feature called Predictive Hybrid Autofocus lets users choose a subject and then predicts its motion, so theyu can capture action without blurring.
Sony also builds on a less-well known strength, namely superior batter management. It takes this a step further with Adaptive Charging technology, which promises two full days of usage.
Like LG, it launched the phone with a family of products carrying a unified naming convention, with the likes of the Xperia Ear wireless ear-piece powered by voice technology, the Xperia Eye wearable wide-angle lens camera that can be attached to clothing, and the Xperia Projector for projection on any clear surface of an interface that responds to touch, voice and gestures as if it is on the smartphone screen.
Samsung, for its part, also launched a new virtual reality (VR) product, with the Gear 360 spherical camera, which can capture VR content for viewing on the Gear VR headset.
Some will debate whether LG or Samsung is playing catch-up here, but the real story is the continued innovation by all brands across all areas of mobile technology.
Ford speeds into esports
Across the world, millions of people every day get behind the wheel of a virtual Ford vehicle and enjoy racing against friends and as part of online communities. Now the company is going to be seeking out the best online racers to form its first-ever esports teams.
Starting at Gamescom, Europe’s leading trade fair for digital games culture, Ford will recruit national Fordzilla teams for France, Germany, Italy, Spain and the UK – as well as a European team consisting the star players from each national team.
In 2019, the global esports market is expected to generate revenues of about R16, 7 billion ($1.1 billion) up 26.7% year on year; the audience will reach 453.8 million people, made up of 201.2 million esports enthusiasts and 252.6 million occasional viewers. Contrary to the popular stereotype, the average gamer is in their early thirties.
Ford is increasingly intrigued by synergies between gaming and mobility and how they could help shape the way in which we all get about in the future – whether that is as commuters, as passengers in autonomous vehicles or simply enjoying the thrill of performance.
“The distinction between real and virtual worlds is blurring. Gaming is now a part of mainstream culture. Top gamers challenge professional race drivers in real life and many of our day-to-day activities are ‘gamified’, from using fitness apps to collecting loyalty points for a free coffee,” said Amko Leenarts, director, Design, Ford of Europe. “Harnessing the passion and expertise of the gaming community will help evolve our thinking around what future journeys will look like – something that we are all committed to and really excited about.”
In 2017, Ford became the first manufacturer to host a stand at Gamescom, which boasts more than 1,000 exhibitors that attract hundreds of thousands of visitors every year, and last year, the company pioneered the first-ever vehicle reveal at the show – unveiling the Ford Ranger Raptor.
Among the games that Fordzilla will compete on is the award-winning Forza Motorsport 7, developed by Microsoft Game Studios’ Turn 10 Studios. The Forza franchise is the best-selling racing franchise of this console generation and is home to one of the largest racing communities in the world. Millions of people worldwide play Forza games each month with 1 million players choosing Ford vehicles.
“We are pleased to see Forza Motorsport continuing to be the game of choice for big brands like Ford as they launch esports initiatives,” said Justin Osmer, Sr. Manager of Partnership Development at Turn 10 Studios, the creators of Forza Motorsport. “With millions of fans playing Forza games, we’ve seen significant growth in the numbers who want to compete, or simply spectate, in esports and it’s great to see a long-standing partner like Ford Motor Company bringing even more opportunities to participate.”
How tech is keeping us young
Research by Lenovo revealed people who use tech feel, on average, 11 years younger.
Technology is making the world feel younger, healthier and more emotionally connected, reveals new research by Lenovo, suggesting a growing relationship between technological innovation and wellbeing.
The research, which surveyed over 15,000 individuals from around the globe, from the US, Mexico, Brazil, China, India, Japan, UK, Germany, France and Italy, not only found 40% of global respondents feel “a lot” or “somewhat” more youthful thanks to technology, but on average it made them feel younger by 11 years.
This rings most true in China, where 70% of Chinese respondents said technology made them feel more youthful, which could be perhaps due to technologies ability to build connections between generations, especially those who might have once felt disconnected from tech-savvy youngsters. For example, grandparents are now able to better communicate with their grandchildren via smart technology due to its growing ubiquity and ease of use.
The research suggests that this sentiment is felt world-over, across genders and ages. “To know how to operate newer technology makes me feel younger” one US woman, said. Another woman, from France, also stated, “Compared to the younger generation who are born with all these technologies, my adaptability makes me feel younger”. On the other side of the globe, one female respondent in India cited tech as making her feel like she “can do anything with it which any youngster can do,” and one Chinese male respondent said: “It helps me catch up with the times – not only gaining more knowledge, but also feel that I’m on-trend; I feel younger”.
The research generally revealed that many older generations think using technology helps them to connect better with younger people as well as feel livelier and more knowledgeable. This is especially evident when it comes to the role smart devices (from PCs, tablets to smart home assistants and more) play in terms of relationships with family and friends. When asked to compare technology today to those of 20 years ago for giving them the ability to feel connected to what is going on in the lives of the people they care about, 65 percent answered it’s “getting better”. While 75% also said technology is improving their ability to stay in touch with family and friends who live far away.
The global research also revealed that tech is helping people when it comes to mental health and wellbeing, offering emotional gains, particularly in parents. Over three-quarters (78%) of working parents stated the ever-connected nature of technology helps them feel more emotionally connected to their children, even when they are away from home. An even larger portion (83%) of working parents agreed that emerging technologies are making it easier for them to feel confident that their kids are safe and secure while they are at work.
Over two-thirds (67%) of respondents in the survey stated they were optimistic about the future of technology and the role tech can play in our lives and society, especially in wellbeing, with 67% believing devices are currently having a positive impact on the ability to improve their overall health. And that’s hardly surprising, considering 84% also said tech has empowered them to make improvements in their lives overall.
Take for instance how one respondent, a 51-year-old woman from the US, highlighted how science is using technology to do great things for amputees, and enabling those suffering from mental illness to better connect with people from all over the world. “I think that the medical breakthroughs we’ve had are a tremendous statement on how we can have a positive relationship with technology,” she said.
The recognition that tech is helping to improve the quality of life could also be a result of the time it tends to save people. Half of respondents across all markets (50%) feel their smart devices save them 30 minutes or more a day by helping them do something faster or more efficiently. Similarly, over half (57%) agreed smart devices, such as computers and smart home devices like smart displays and smart clocks, are making them more productive and efficient, the highest perceptions of which were seen in China at 82% and India at 81%.
In terms of personal health, 36% of respondents said smart devices have made it easier for them to access health care providers and make doctor’s appointments, and a further 39% of those under 60 years of age stated modern tech makes it easier for seniors to contact emergency services.
A 23-year-old woman from India, for example, expressed her belief that the technological advancement of medical science is helping people better fight diseases and potentially cure them. “Lives of people are better off nowadays because they know ways of curing such health hazards,” she said. “Through technology, increasing the life span of an individual is very much possible.”
Psychologist and founder of Digital Nutrition, Jocelyn Brewer, said: “Keeping up with advancements in technology can feel like a full-time job, but it can have positive impacts on people’s sense of themselves and their age. While older people are stereotyped as being techno-phobic or inept at staying on-trend, this research points to the fact that maintaining currency in the digital space helps people feel more youthful, more connected to young people and youth culture, which in turn is a social currency for feeling valued and a sense of belonging or in ‘the know’.
“It’s this tech knowledge that drives the perception of feeling younger, without having to revisit the angst of our adolescence!
“Staying connected to the people we care about is a wonderful feature of technology. And while it is no replacement for face-to-face connection, it is a valuable supplement to communication for those who might be geographically divided. Parents can manage a range of responsibilities and provide increasing appropriate autonomy to teenagers through a variety of communication tools, reminders and systems that can help take the struggle out of the daily juggle.”
Dilip Bhatia, Vice President of User and Customer Experience, Lenovo, said: “There is a growing relationship between innovation and wellbeing as smart technologies are not only helping people globally to stay more connected but aiding wellbeing in the form of compassion and empathy by building better connections between them.”
“Technology has a transformational ability to unite people across generations and walks of life around the world, with the potential to help them to live healthier and more fulfilling lives. At Lenovo, we passionately believe in creating smarter technology for all, which is why we focus on making our technology accessible, blending into the everyday lives for the benefit of more people.”