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Lenovo brings multimode Yoga to SA

This week Lenovo unveiled the Yoga Tablet, which lets customers hold, tilt or stand the device, allowing it to adapt to the user instead of forcing people to use it in a certain way.

Lenovo, which recently became the world’s top computer manufacturer (IDC results Q3), this week debuted its first ultimode Yoga Tablet in South Africa. Lenovo has previously pioneered innovative multimode devices like the Yoga, Flex, Helix, and Horizon, across various users segments.

The Yoga Tablet features three unique modes, giving consumers more comfortable ways to use a tablet. With hold, tilt and stand modes, the Yoga Tablet adapts to the way people use it instead of forcing people to adapt to the limitations of the technology. Additionally, the Yoga Tablet has up to 18 hours of battery life.

‚”Discovering that people frequently use tablets in three main ways allowed us to exceed expectations of not only what customers need, but what they want, a better way to read, browse, watch and interact with content,” said Graham Braum, Lenovo Africa General Manager. “”The launch of Yoga Tablet further affirms our commitment to becoming the leaders in PC+.‚””

At the event, Lenovo also unveiled ‚””Zuzu,‚”” Africa’s first Android statue, to commemorate the launch of the Yoga Tablet and Lenovo’s most recent line of Android tablets in the continent. Earlier this year, Lenovo launched a social media competition whereby consumers could name the statue. With more than 5,300 entries across Africa, ‚””Zuzu‚”” was officially born.

‚””We are thrilled to be the first to create an Android statue dedicated to the continent,”” said Braum. “”Zuzu will always be a reminder that Africa is a strategic market for Android-based devices and that Lenovo is now a key tablet player in the market.‚””

He added: ‚””This has been a great year for Lenovo Africa with record PC market shares in South Africa of 17.1% in Q3 (IDC Q3 FY1314). Africa remains a very important growth region for Lenovo and we are committed to expanding our presence, continuously investing resources, technology and partners in the continent and achieving higher market shares.‚””

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