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Iomega SuperHero iPhone backup saves the day

Best known for its storage products, Iomega leaps in one mighty bound across tall category divides to deliver a first of its kind dual backup and charger which automatically protects iPhone users’ contacts and photos while recharging the iPhone’s battery.

iPhone users who have suffered the loss, theft or damage of their iPhone know what it means to suddenly lose their vital contacts and one-of-a-kind photos because they didn’t regularly sync their iPhone with iTunes. For less than $70.00, the new, first-of-its-kind Iomega SuperHero Backup and Charger does away with all that anguish by automatically backing up contacts and photos on an iPhone (or multiple iPhones) every time you charge the phone.

“Our internal research and personal experiences tell us there are many iPhone users across the globe that have their entire lives on their phones and yet they rarely if ever plug their phone into their computer and back up it up,”” said Jonathan Huberman, president of Iomega. “”With the Iomega SuperHero Backup and Charger, if disaster strikes they can restore their contacts and photos to a new iPhone by simply docking it in the SuperHero and selecting the restore button. For millions and millions of busy iPhone users, Iomega’s SuperHero Backup and Charger is the ideal alternative to a frantic cry to all your Facebook friends to resend the contact info because you lost your phone, much less never being able to retrieve those unique photos on the phone. Iomega has created an inexpensive, practical insurance policy for every iPhone user that values the data on their phones as much or more than the phone itself.””

Available now worldwide, Iomega is unveiling the new Iomega SuperHero Backup and Charger for iPhone this week at the Consumer Electronics Show in Las Vegas.

How the Iomega SuperHero Backup and Charger for iPhone Works

Iomega’s new SuperHero Backup and Charger for iPhone is a compact docking station device that sits on your counter, desktop or nightstand and plugs directly into a wall outlet. Ideal for travel, too, the SuperHero Backup and Charger comes complete with a 4GB* SD card that provides the storage in the docking station for iPhone contacts and camera roll pictures. (The SD card is upgradeable if users need more capacity to backup one or more iPhones.) Users simply download free of charge the SuperHero iPhone app from the Apple Store and their iPhone is ready for charging and backing up with the Super Hero Backup and Charger.

When an iPhone loaded with the SuperHero app is placed in the SuperHero dock, the app launches automatically, giving the option of backing up the contacts and photos while it charges the phone. Users can name their iPhones with the SuperHero app so that multiple iPhones can be charged and their contacts and photos backed up with the same SuperHero Backup and Charger. A progress bar lets you know when your backup is complete. After the initial backup of an iPhone’s contacts and photos**, future backups only include incremental contacts and photos. If a user loses or damages their iPhone, they can restore their contacts and photos to a new iPhone by docking the new iPhone in the SuperHero dock and selecting the “”restore”” button.

iPhone and iPod Touch Compatibility

Iomega’s new SuperHero Backup and Charger for iPhone is fully compatible with the iPhone 4, 3GS and 3G, as well as the iPod Touch (third and fourth generation).

Availability and Warranty

The new Iomega SuperHero Backup and Charger for iPhone is now available worldwide for $69.99. (U.S. suggested retail pricing.).

For more information on this exciting new product, please go to:

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