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IFA 2019: Huawei unveils 5G chip

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Photography Experience

Kirin 990 (5G) provides a new ISP 5.0 that pioneers block-matching and 3D filtering (BM3D) professional-level hardware noise reduction (NR) for capturing brighter and sharper images in low light environments. It is also the first to use dual-domain video NR for more accurate noise processing for videos. The real-time video post-processing and rendering based on AI segmentation can adjust the image colour frame by frame to bring cinematic quality.

New P30 Pro

Huawei also unveiled the newly designed P30 Pro, already one of Huawei’s most popular flagship smartphones. The upgraded Huawei P30 Pro continues the P series’ graceful design and innovative imaging technology, and offers two designs and colours created by a matte surface sanding process. They are a deep, Mystic Blue reminiscent of the sky reflecting the sea, and Misty Lavender, akin to a beach under the sunset.

The newly upgraded photography and video editing features provide superior function across the visual arts, while the new EMUI 10 offers the user a new level of smooth and smart life experience.

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FreeBuds 3 arrive

Richard Yu also showcased Huawei FreeBuds 3, the new flagship wireless earphones of the year. It uses a delicate earphone design and comes with a round case. Huawei FreeBuds 3 provides users with more comfortable wearing experience and a good grip. It has two colour options: black and white. As the first wireless earphones running on Huawei’s self-developed and powerful Kirin A1 chip, FreeBuds 3 provides stable and fast connectivity, impressive sound quality and smart noise-canceling experience. It’s the world’s first open wireless earphone that provides real active noise canceling performance.

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