Artificial intelligence is seen as an advanced and dangerous technology, but IBM is showing how it can help solve problems for Africa, writes ARTHUR GOLDSTUCK.
Artificial intelligence has been getting a bad rap lately. It’s been blamed for the way Facebook and Twitter promote fake news on the basis of showing people more of what they are already click through to read. That in turn is credited by some with handing Donald Trump the US presidency. It’s also been blamed for introducing bias into anything from home loan approvals to facial recognition systems, which tend to be more accurate with Caucasian faces than those of others.
But a team of scientists at a research facility in Braamfontein, Johannesburg, hopes to change all that.
“We are working on beneficial AI,” says Tapiwa Chiwewe, a scientist at IBM Research, which opened its second global research lab in Africa at the Tshimologong precinct in 2016. “We want to create AI that benefits people. In Africa, there are all kinds of socio-economic problems and we’re in a unique position to create AI that improves people’s lives. But we also want to create economic and social value.”
The emphasis is not on AI for its own sake, or operating independently of humans, but on creating symbiotic systems that help humans perform their roles better.
“These range from data driven healthcare to digital urban ecosystems,” says Craig Holmes, vice president for Industry Solutions and Business Development at IBM Middle East and Africa. “We’re researching air-quality management in partnership with the city of Johannesburg and Tshwane, we’re looking at traffic management in cities, and even wildfire risk prediction in the Cape Town area.”
Many of these projects will deliver benefits in the medium- to long-term future, but at least one is ready to roll out. It will be launched this Sunday, April 22, marking Earth Day. Appropriately, it is aimed at promoting sustainable energy.
It’s called EmpowerSolar, and is a web-based application for designing solar powered solutions for domestic and business use.
IBM explains on the site: “The app uses a sophisticated algorithm to determine an optimal solution, along with an estimated price based on current typical prices. The algorithm takes into account the amount of sunlight at your chosen location, along with the specified usage of the various electrical appliances chosen.”
The app was developed by Dr Ashley Gritzman, a young scientist at IBM Research. By coincidence, he had graduated as an electrical engineer and was an installer of solar systems before joining IBM.
“I had a small startup, assessing people’s energy usage, monitoring household or small business consumption, and told them how to reduce their energy use, ranging from changing old light bulbs to LED, to using solar geysers for water heating. Then we’d spec the systems, and design and install. I saw there was a big divide between home owners who may want energy efficiency, and the knowledge of installers and retailers of the technology.
“When I joined this lab, they asked, what contribution can we make to the energy question in South Africa? I saw a big gap of information. For example, solar is regarded as way too expensive for many and they wouldn’t look at it. But in fact, people have no idea what it will cost. If they assume it will cost hundreds of thousands of rands, they won’t even pick up the phone to enquire. I wanted to bridge the gap between homeowners and new technology.”
Part of Gritzman’s motivation was the dramatic fall in solar costs: the price of panels has fallen 50% in the last 5 years. The Renewable Energy Independent Power Producer Procurement (REIPPP) programme, designed to encourage private investment in renewable energy, has seen contract prices fall from R4 to 65c per Kilowatt Hour since 2011.
“South Africa has great resources in both solar and wind, and there is no longer a question that it is cheaper than new-built coal or nuclear. But it has to be super user-friendly, so that my parents can use it; it has to be technically accurate and pricing has to be correct, or else it’s not useful. And the electrical designs it comes up with have to work and be correct.
“When I was doing the solar stuff myself, a design would take a lot of time and a lot of calculations to do an initial quote. Then they also want to run the garage lights, for example, and you have to redo it. The app will be useful to home owners, but also to installers to do a quick design and costing.”
Gritzman’s PhD was in machine learning and image processing, which fits in perfectly with the artificial intelligence focus of the Research Lab and IBM’s Watson AI engine, which has been used for numerous medical breakthroughs, ranging from cancer research to tuberculosis treatment. However, EmpowerSolar fed a personal passion, and he was quickly able to drive it from idea to reality.
“It’s a responsive web site, it looks like an app, but doesn’t have to be downloaded. You choose your location, and we ask a few questions that are easy to understand. The big difference is in how much sun you get. We’ve got little sliders, and ask people to use those to select direction, angle of roof and appliances they’d like to use with solar energy.
“When I was an installer, we’d just say how many kilowatt hours do you use a month, and most people don’t know. So we build this from the ground up, with categories, like home office, kitchen, and lighting, and within each we have a database of generic appliances.”
Part of the purpose of the service is to promote energy-efficient behaviour. As users indicate the appliances they use, messages pop up that, for example, advise that an electric geyser uses a large amount of electricity, and indicates the cost and benefit of installing gas or solar. Nothing is hidden. The application includes costs for solar panels, batteries, charge controllers, inverters and installation costs.
Gritzman is as enthusiastic about South Africa’s advantages as he is about solar power.
“South Africa really is sunny. If you compare us with Germany, one of the world leaders in solar, the least sunny spot in South Africa still has more sun than the most sunny city in Germany. That puts in perspective what opportunity we have.”
* Try out the EmpowerSolar application at https://empowersolar.mybluemix.net/
Millennials turning 40: NOW will you stop targeting them?
It’s one of the most overused terms in youth marketing, and probably the most inaccurate, writes ARTHUR GOLDSTUCK
One of the most irritating buzzwords embraced by marketers in recent years is the term “millennial”. Most are clueless about its true meaning, and use it as a supposedly cool synonym for “young adults”. The flaw in this targeting – and the word “flaw” here is like calling the Grand Canyon a trench – is that it utterly ignores the meaning of the term. “Millennials” are formally defined as anyone born from 1980 to 2000, meaning they have typically come of age after the dawn of the millennium, or during the 21st century.
Think about that for a moment. Next year, the millennial will be formally defined as anyone aged from 20 to 40. So here you have an entire advertising, marketing and public relations industry hanging onto a cool definition, while in effect arguing that 40-year-olds are youths who want the same thing as newly-minted university graduates or job entrants.
When the communications industry discovers just how embarrassing its glib use of the term really is, it will no doubt pivot – millennial-speak for “changing your business model when it proves to be a disaster, but you still appear to be cool” – to the next big thing in generational theory.
That next big thing is currently Generation Z, or people born after the turn of the century. It’s very convenient to lump them all together and claim they have a different set of values and expectations to those who went before. Allegedly, they are engaged in a quest for experience, compared to millennials – the 19-year-olds and 39-olds alike – supposedly all on a quest for relevance.
In reality, all are part of Generation #, latching onto the latest hashtag trend that sweeps social media, desperate to go viral if they are producers of social content, desperate to have caught onto the trend before their peers.
The irony is that marketers’ quest for cutting edge target markets is, in reality, a hangover from the days when there was no such thing as generational theory, and marketing was all about clearly defined target markets. In the era of big data and mass personalization, that idea seems rather quaint.
Indeed, according to Grant Lapping, managing director of DataCore Media, it no longer matters who brands think their target market is.
“The reason for this is simple: with the technology and data digital marketers have access to today, we no longer need to limit our potential target audience to a set of personas or segments derived through customer research. While this type of customer segmentation was – and remains – important for engagements across traditional above-the-line engagements in mass media, digital marketing gives us the tools we need to target customers on a far more granular and personalised level.
“Where customer research gives us an indication of who the audience is, data can tell us exactly what they want and how they may behave.”
Netflix, he points out, is an example of a company that is changing its industry by avoiding audience segmentation, once the holy grail of entertainment.
In other words, it understands that 20-year-olds and 40-year-olds are very different – but so is everyone in between.
* Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @art2gee
Robots coming to IFA
Robotics is no longer about mechanical humanoids, but rather becoming an interface between man and machine. That is a key message being delivered at next month’s IFA consumer electronics expo in Berlin. An entire hall will be devoted to IFA Next, which will not only offer a look into the future, but also show what form it will take.
The concepts are as varied as the exhibitors themselves. However, there are similarities in the various products, some more human than others, in the fascinating ways in which they establish a link between fun, learning and programming. In many cases, they are aimed at children and young people.
The following will be among the exhibitors making Hall 26 a must-visit:
Leju Robotics (Stand 115) from China is featuring what we all imagine a robot to be. The bipedal Aelos 1s can walk, dance and play football. And in carrying out all these actions it responds to spoken commands. But it also challenges young researchers to apply their creativity in programming it and teaching it new actions. And conversely, it also imparts scholastic knowledge.
Cubroid (Stand 231, KIRIA) from Korea starts off by promoting an independent approach to the way it deals with tasks. Multi-functional cubes, glowing as they play music, or equipped with a tiny rotating motor, join together like Lego pieces. Configuration and programming are thus combined, providing a basic idea of what constitutes artificial intelligence.
Spain is represented by Ebotics (Stand 218). This company is presenting an entire portfolio of building components, including the “Mint” educational program. The modular system explains about modern construction, programming and the entire field of robotics.
Elematec Corporation (Stand 208) from Japan is presenting the two-armed SCARA, which is not intended to deal with any tasks, but in particular to assist people with their work.
Everybot (Stand 231, KIRIA) from Japan approaches the concept of robotics by introducing an autonomous floor-cleaning machine, similar to a robot vacuum cleaner.
And Segway (Stand 222) is using a number of products to explain the modern approach to battery-powered locomotion.
IFA will take place at the Berlin Exhibition Grounds (ExpoCenter City) from 6 to 11 September 2019. For more information, visit www.ifa-berlin.com