Spraffl, a hyper-local geo-social app that lets people connect without the hassle of building connections has recently gone live.
Spraffl is a geo-social app that elegantly takes the ‚”self‚” out of the social media equation. It introduces instant networks where people can share ideas, gossip and connect without the ‚’baggage of identity’.
People can jump straight into a ready-made network and engage with other users close by without the need and effort of building connections as with other social media platforms. It’s an easy, simple and effective way of sharing hyper-local information.
Spraffl connects people in any locale – the same bar, at the same office, in the same town or watching the same football game.
Spraffers can say what they’re really thinking by making anonymous location-tagged statements. You can see where Spraffers are, but not who they are.
‚”Spraffs‚” or updates can be used to break local news, comment at an event, make an honest review, or pay someone a compliment, the opportunities are limitless.
Other Spraffers can read, rate and reply to posts. Spraffl is about location: you can see Spraffs near you and reply to them publicly or privately.
Users can also share Spraffs or other people’s Spraffs with their friends on Facebook and Twitter. All Spraffs are shared as green posters.
Spraffl is about anonymity: is the Spraffer your colleague at work, the girl in the lecture theatre, that guy in the bar? The conversation is the important element, not the social profile.
This freedom and anonymity is exciting, but Spraffl is automatically moderated and self-healing, allowing its users to potentially flag specific “Spraffs”” as abusive. Three or more abusive reports will automatically remove a Spraff, and if a Spraffer does this three times they will be removed from the network.
Jay Feeney, co-founder and CEO of Spraffl explains: ‚””Anonymity has been an incredibly important part of the way we communicate over the centuries and has proved its great worth in print and other media. We think that the Revolution will be Personalised! The ever-evolving opportunities to live a life online have been exciting and addictive but we’re becoming a little bored by our online selves.
‚””We’re ready to ditch the baggage of identity and Spraffl means there are no people to follow, no check-ins required, no badges, no points, just pure and immediate conversation. Simply open the app and start spraffing!‚””
Spraffl is available for download https://itunes.apple.com/app/spraffl/id497264078 on the AppStore and an Android version is in development.
Spraff: What you spraffing about? Spraff (ing) is a slang term for chit-chat. Spraffl is a pure social network aimed at relevant local conversation rather than self-promotion.
Telcos want one face
The investments that telecommunications service providers are making in reshaping their online properties into customer-centric portals reflects the growing maturity of self-service and Internet uptake in the industry, says KEVIN MELTZER of Consology.
Many telcos around the world are overhauling their websites to offer customers more holistic portals that give them a single point of entry into the organisation.
They are doing so because they recognise that service will be a key point of differentiation for their businesses in a market that is becoming increasingly competitive. They have also realised that they have a major opportunity to shift customers away from expensive contact centres towards low-cost electronic channels.
In the past, most telecommunications operators ran multiple sites across multiple domains and subdomains. These web-based properties were built around the way that telcos structured their own businesses rather than around the needs of the customer. But we are now seeing the leading operators take a more user-centric approach to the way that they design their web and mobile sites.
This coincides with a change in the industry from slicing customers into numerous segments and then serving them across a range of functional and product areas. For example, many operators split customers into prepaid and postpaid segments or voice and data users, distinctions that are becoming less meaningful in a world of technology convergence. They now want to present a single face to the customer rather than servicing the subscriber through silos.
These changes are starting to percolate through to operators’ customer service and sales strategies. Telcos are starting to pull together disparate products and services that once resided across multiple sites into customer service portals.
These sites put a wide range of information at the subscriber’s fingertips, he adds. Increasingly, for example, subscribers can log directly into their accounts from the operator’s homepage and then access a wealth of services and information. This marks an evolution from the fractured and inconsistent customer experience of the past.
Leading operators are even thinking about how their Self-Service platforms should be integrated with social media strategies to allow customers to pay their electronic bills or top up airtime with a single click from within a social network.
Whereas Self-Service portals on telco sites were once purely about account management functions, they increasingly offer far richer functionality. In addition to allowing subscribers to pay their bills and check their account information, they are also increasingly becoming the first stop for service and commerce.
Operators have started to recognise that splintering their e-commerce, service and account management functions simply makes no sense. Customers want to be able to do everything through one interface rather than needing to visit two or three Web sites, or eventually possibly needing to phone a call centre or visit a store for certain transactions.
Integrated and easy to use online customer service channels will be central for telco operators who want to be competitive in the markets of tomorrow. They form an advantage in an industry where it will be customer relationships rather than cost or service that drive loyalty and purchasing decisions.
Talk for less with MWEB Talk
Today, MWEB announced its consumer VoIP package called MWEB Talk, which allows users to make free network calls and get discounted rates made to landlines and mobile phones.
MWEB, today launched its new Voice over IP (VoIP) offering to South African consumers. The service, MWEB Talk, will offer users’ free on network calls to fellow MWEB Talk users’ and cheap calls to landline and mobile phone numbers. This follows the success and demand of the ISP’s existing VoIP products in recent months.
‚”We have seen a noticeable transformation in users’ Internet behaviour with consumers wanting services that complement their ADSL connectivity solution. We have seen phenomenal growth and by the end of the year will deliver over 100 million minutes on our VoIP platform,‚” says Carolyn Holgate, General Manager of MWEB Connect, the ISP’s Consumer and Small Office/ Home Office Division.
MWEB has made significant investments in its infrastructure and VoIP has been prioritised on its network to ensure performance and stability of the MWEB Talk service for both businesses and consumers.
‚”In addition to the high quality of the service, MWEB Talk is also simple to set-up and users’ should experience a significant reduction in their telephone bills. By implementing a VoIP service consumers and small businesses can cut their monthly telecommunication bills by up to 55% to landline and mobile numbers,‚” says Holgate.
With no subscription fee, existing MWEB customers can log into their MWEB account, register for the service and download the application for PC and Mac as well as mobile applications that turn an iPhone, Android, and Nokia smartphone into a VoIP phone. Customers will also be able to purchase a Desktop VoIP Handset for R99 which will be HD voice ready and will support multi-extensions.
‚”We believe that VoIP is the future of telephony in South Africa and we are extremely excited to see the consumer market shift into the VoIP space,‚” concludes Holgate.