Huawei has announced that it has shipped over 100 million smartphones worldwide in 2015, position it as one of the top consumer device companies in the world.
Over the last five years, shipments of Huawei’s smartphones have increased more than 3,000 percent, from 3 million in 2010 to 100 million in 2015. This year’s performance represents an important achievement as Huawei continues to grow and launch several global flagship devices each year that are focused on the premium market and integrate the best in creativity, design, fashion, photography and performance.
“Huawei’s success is not accidental. These results directly reflect the consumer demand for our products, and we’re proud to deliver premium smartphone devices to people around the world,” said Kevin Ho,
President, Huawei Consumer Business Group Handset product line. “The smartphone landscape is constantly changing as people look for devices that let them extend the boundaries of what’s possible. We look forward to continued growth in 2016 as we expand our product portfolio and partner with some of the world’s top brands to bring the best devices to market.”
In 2015 Huawei recorded a 30 percent increase in its mid-to-high-end smartphone shipments, including:
- Through September, 4 million P8 smartphone shipments, 7.5 million P7 smartphone shipments, and 6.5 million Mate 7 smartphone shipments.
- The launch of Huawei’s Mate S smartphone, which was sold in 48 countries across Asia and Europe and Europe.
- Huawei’s Nexus 6P smartphone made in collaboration with Google, which made headway in North America.
- The Mate 8 smartphone, which was launched in China in November.
This success is a result of Huawei’s extensive research and development efforts, diversification across markets, omni-channel strategy and the brand loyalty inspired by its products.
Research and Development:
Huawei’s expansive R&D efforts set the standard for the most unique and innovative consumer devices to hit the market in 2014. Last year Huawei invested 14.2 percent ($6.3 billion USD) of its annual revenue in R&D while securing 76,687 patents, 18,000 of which apply to Huawei devices.
Huawei has established 16 research laboratories in various countries including China, Germany, Sweden, Russia and India. Each R&D center is chosen for a strategic purpose. For example, Huawei’s research institute in Japan focuses on materials and technology, utilizing Japan’s spirit of pursuing perfection. In Paris, Huawei collaborates with the Paris Aesthetics Center to consult French luxury designers to ensure its smartphones reflect the most cutting-edge fashion trends. With R&D as its foundation, Huawei has achieved an important balance constantly improving its product concept, hardware architecture and EMUI user interface.
Diversification and Omni-channel Strategy:
2015 marked a significant shift in Huawei’s market strategy. While Huawei experienced excellent results in the mid-to-low-end market, this year it launched a series of premium smartphone to expand its portfolio into the high-end market, attracting attention from consumers across the globe. To meet the growing demand for Huawei devices, Huawei established over ten thousand experience centers and franchised stores in China and will open 1,000 additional stores in 2016. By leveraging brick-and-mortar establishments where consumers can hold and try using the devices, quality online and offline retailers and streamlined distribution channels, Huawei is expanding the reach of its devices to people everywhere.
Huawei employs the world’s most elite engineers and developers to deliver exceptional results. Driven by their passion for perfection, the Huawei team works tirelessly to provide consumers with the best experience and develop products that are truly worth pursuing.
2015 signifies an important milestone for Huawei, with its record-breaking domestic smartphone shipments and recognition as a top-three smartphone brand worldwide. Huawei is confident that it will continue to disrupt the global smartphone market in 2016.
Smash hits the
Super Smash Bros. delivers what the fans wanted in the latest “Ultimate” instalment, writes BRYAN TURNER.
Super Smash Bros. Ultimate, the latest addition to the popular Nintendo Smash series, has landed on the Nintendo Switch with a bang, selling 5-million copies in the first week of its release. The game has been long-anticipated since the console’s release, as many fans consider
It features 74 playable fighters, 108 stages, almost 1300 Spirit characters to collect while playing, and a single-player Adventure mode that took about three days (or 28 hours) of gameplay to complete. The game offers far more gameplay than its predecessors, making it the Smash game that gives its players the best bang for their buck.
For those new to the game, the goal is to fight opponents and build up their damage score (draining their health) to knock them off the stage eventually. This makes the game seem chaotic, as many players jump around the platforms as if they were on quicksand, in order to avoid being hit by the other players.
It also services two kinds of players: the competitive and the casual.
Competitive players can be matched on the online service by skill ranking to enjoy playing with similarly high-skilled opponents. This is especially important in e-sports training for the game, and for players wanting to master combos against other human players. The casual gamer is also catered for, with eight-player chaos and button-mashing to see who comes out luckiest. This segment is also important for those wanting to learn how to play.
Training mode is also a place to go for those learning to play. It offers “CPU” players that are graded by intensity to train as a single player to learn a character’s moves, combos and general fighting style. More challenging CPU players can also be used by competitive players to train when there isn’t a Wi-Fi connection available.
Direct Play features in this game, allowing two players with two Switch consoles to play against each other over a direct connection – no Wi-Fi needed. This is especially useful to those who want to have a social gaming element on the go, similar to that of the cable connector of the Gameboy.
Click here to read Bryan Turner review of Super Smash Bros. Ultimate.
Win Funko Fortnite in Vinyl
Gadget and Gammatek have nine Funko Fortnite figurines to give away.
A Funko Pop figurine based on a character set is indicative of reaching the heights of pop culture. It is no surprise, then, that the world’s biggest online game, Fortnite, has its own line of Funko Pop figurines. The Funkos are modeled on the characters in game, including Drift, Ragnarok, Dark Vanguard, Volar, Tracera Ops, and Sparkle Specialist.
Now, local Funko distributor Gammatek has released the Fortnite figurines in South Africa. To celebrate, Gadget and Gammatek are giving away a set of three Funko Fortnite figurines to each of three readers (9 figurines in total). To enter,
You can put the tweet in your own words, but entries must have the competition’s hashtag (#FunkoFortnite) and mention @GadgetZA to be considered valid.
Click here to select the Funko Fortnite character you want to tweet.