HP session a lesson in change

Starting and growing a small business in 2012 is more difficult than ever, but having the right technology in place will empower owners to cope with market changes. This was the message delegates got from a recent HP SMB forum.

Starting or growing a small business in 2012 is more difficult than ever but the right technology empowers users to cope with the changing demands market conditions place on them, delegates at the HP SMB Forum recently heard.

‚Small to medium businesses (SMBs) in South Africa face not only increased competition, but they also need to find innovative ways to overcome the technology challenges that exist in the market. Reliable and cost-effective bandwidth is critical to the success of the modern organisation,‚ says Thibault Dousson, HP South Africa Printing and Personal Systems (PPS) Country Manager.

HP is dedicated to providing SMBs with solutions that are tailored to meet their unique requirements. Using the HP range of Inkjet printers, SMBs will benefit from better print quality, durable ink, and lower upfront costs when compared to laser printers, resulting in increased productivity and cost-efficiencies.

‚Our products provide first-class colour printing that lets the SMB differentiate itself through professional document management and presentation. Our innovative mobile and cloud-based printing solutions further provide users with unique ways to print from anywhere in the world,‚ says Dousson.

To this end, HP ePrint-enabled products let users print using any email-capable device. The user can simply email the printer the document, email or photograph that needs to be printed. Google Cloud print enables users to print directly to any HP ePrint-enabled printers from within any Google Cloud Print supported apps via a PC or smartphone.

Additionally, HP ePrint wireless printing has been designed to work with Apple’s AirPrint technology available on a range of iPads, iPhones and iPods. An embedded print function within apps on these devices will allow users to automatically find an HP ePrint-enabled printer on wireless networks within range of the Apple device and print to it with one touch, without requiring drivers to be installed or software to be downloaded.

‚Business customers are challenged with managing a vast amount of information and need solutions that not only drive business efficiency but can also be the catalyst for future growth. Managing information is a critical component of any business process. We believe our products address these requirements and help businesses capture, connect, and communicate information more effectively than before,‚ says Dousson.

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