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HP powers The Croods

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HP has been selected by DreamWorks Animation to deliver the technology behind ‚”The Croods,‚” pushing the boundaries of modern imagery for this prehistoric animated adventure.

DreamWorks Animation leveraged technical resources throughout HP to create advanced graphics date for the family comedy, which made its debut in South African theatres last Friday. HP Converged Infrastructure, comprising servers, storage, networking, services, management software and workstations, as well as HP printers and digital rendering, provided the high-performance foundation needed to meet the studio’s artistic demands.

‚”Digital manufacturing requires a huge amount of compute power and orchestrated collaboration across our studios,‚” said Derek Chan, head, Global Technology Operations, DreamWorks Animation. ‚”HP Converged Infrastructure ensures that our filmmakers have the technical resources they require to bring their creative vision to life and deliver amazing films to our audiences.‚”

HP services and servers meet massive compute demands

The production of ‚”The Croods‚” required more than 80 million render hours to generate visual images from 3-D models. To bring to life characters such as Grug, the overprotective dad, and Eep, the teenage rebel daughter, DreamWorks Animation relied on HP ProLiant servers and HP Enterprise Services in render farms across four geographic locations‚ÄîGlendale and Redwood City, Calif.: Las Vegas: and Bangalore, India. High-performance, continuous compute power delivered by HP solutions enabled DreamWorks Animation to render the large amount of data required to produce the film.

Additionally, HP ProLiant BL460c Gen8 server blades provided the studio with more than 40 percent higher throughput, and improved performance by more than 42 percent per watt compared to previous generations. As a result, the studio increased render capabilities to an average of 500,000 jobs a day.

HP Workstations enable artistic collaboration

To create the exotic creatures and intricate landscapes that the Crood family encounters, DreamWorks Animation artists used HP’s ultimate workstations, the HP Z820 and Z800.

Featuring dual Intel Xeon processors, the HP Z820 Workstation is up to 50 percent faster than its predecessor, allowing artists to work on large, complex scenes across multiple shots, characters and films in an interactive environment.

HP Z800 Workstations also were used in the new DreamWorks Animation state-of-the-art recording studio to capture the imaginative inventions of Guy and the warm laughter of Gran).

Further enhancing the user experience, HP’s Remote Graphics Software allowed artists across studios in Glendale, Redwood City and Bangalore to collaborate in real time on a single desktop display.

Comprehensive technology experience

Building on a relationship that began in 2001, DreamWorks Animation relied on HP for nearly every facet of technology animation in the production of ‚”The Croods.‚”

Key benefits include:

· Continuous network availability via the HP FlexNetwork architecture, which includes the HP 12518, 5820, 5800 and 6125G/XG Switch series with HP Intelligent Resilient Framework (IRF), a built-in innovative virtualisation technology.

¬∑ Reduced network management complexity across the studio’s environment with HP Intelligent Management Center, a single pane-of-glass application, as well as simplified print management with HP’s Managed Print Services.

¬∑ Fast, reliable and protected access to the studio’s applications and assets with HP 3PAR StoreServ Storage, HP MSA P2000, HP StoreAll Storage and HP StoreOnce Backup.

· Central management of storage arrays with HP 3PAR StoreServ enables DreamWorks Animation engineers to easily manage and monitor storage operations from their desktop.

¬∑ Colour consistency across print, display and big screen production of the movie’s creatures and vibrant environments during production with HP DreamColor professional displays and printers.

HP hardware, software and services supported ‚”The Croods‚” from ideation to completion, allowing DreamWorks Animation to complete the production and deliver the cutting-edge graphics their fans expect.

To experience these HP innovations, visit HP’s premier America’s client event, HP Discover, taking place June 11-13 in Las Vegas.

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Timberlake to headline iTunes London festival

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Apple has announced that Justin Timberlake, Thirty Seconds to Mars, Jack Johnson and Jessie J are among the headliners at this year’s iTunes Festival in London.

Running every night in September at the Roundhouse, the iTunes Festival features more than 60 acts performing at the legendary venue.

Performances can be watched live or on-demand by millions of iOS users around the world on their iPhone, iPad or iPod touch, as well as by music fans with iTunes on their computer or in stunning HD with Apple TV. Tickets are free for competition winners only.

Music fans from across the world, including the US, Australia, Brazil, Canada, Europe, Japan and Mexico can win tickets to the iTunes Festival through competitions run by local media partners. In the UK, fans can win tickets using the iTunes Festival app and the iTunes Store as well as select media partners including Channel 4, Global Radio and Metro.

Sir Paul McCartney, Amy Winehouse and Crowded House played the first iTunes Festival at London’s Institute of Contemporary Arts in 2007. Since then over 370 artists have performed in front of more than 370,000 fans and tens of millions more online and on television. Other performers have included Adele, Coldplay, Foo Fighters, Alicia Keys, Paul Simon, Jack White and Oasis. Performances are available for purchase and download on the iTunes Store.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

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New PS games ready for download

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Sony has announced its June line-up for PlayStation Plus subscribers, including Kingdoms of Amalur: Reckoning, and two new catalogue releases, Demon’s Souls and ICO and Shadow of the Colossus HD Collection.

Immerse yourself in the ancient world of Amalur and its 10,000 years of magical history in the action-packed tale Kingdoms of Amalur: Reckoning, created by acclaimed New York Times bestselling author R.A. Salvatore. Take destiny into your own hands as you combat your way through this vast and vibrant world as envisioned by the visionary creator of Spawn and much-admired artist, Todd McFarlane.

In Demon’s Souls you are summoned by a mysterious maiden as the last hope for humanity to take on a mighty demon horde that has taken over the kingdom of Boletaria, after a terrible curse was mistakenly unleashed by King Allant the XII whilst in search of greater powers. Prepare for a battle that has so far defeated all other realm champions as you set out on this epic journey to save the Kingdom from a fate worse than death.

ICO and Shadow of the Colossus HD Collection brings two exciting worlds to PS Plus ready for fans to explore. Adopt the role of ICO, a young boy who finds himself imprisoned by the people of his village inside the walls of a menacing castle before joining forces with a young girl named Yorda as she attempts to escape in ICO. Take on the role of a young man named Wander in Shadow of the Colossus as you journey through an enchanted land, battling 16 enormous beasts known as the Colossi in order to restore the life of a girl named Mono, whose soul is trapped in this haunting world.

For gamer’s on-the-go, grab your PlayStation Vita (PS Vita) and transport yourself to lush forests in the cartoon-quality action title Rayman Origins. Alternatively, weave through airborne mazes as you avoid falling coconuts in Coconut Dodge HD, both available on PS Plus from 5th June.

PS Plus provides subscribers with access to top-rated games on PS3 and PS Vita, extending the service to two platforms for a single price for a one-year subscription. Additionally, 90 day subscriptions are also available giving user’s access to the same fantastic titles and great PlayStation Store discounts.

PS Plus subscribers receive an array of exclusive features, including 2GB cloud storage (1G for PS3 & 1G for PS Vita) for game saves. Automatic updates and beta access, as well as a huge collection of exclusive dynamic themes and PlayStation Network avatars, makes PS Plus the place to be in 2013.

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