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Howzit MSN starts dating

Howzit MSN South Africa has launched a dating service based on technology from The Dating Lab.

The new service is based on technology from The Dating Lab, which is a provider of specialist, high-quality branded dating services to a wide range of top digital publications around the world including The Telegraph and The Times in UK and the Mail & Guardian in South Africa.

Says Steven van Hemert, executive producer at MSN South Africa: “Adding a new dating service to our portfolio falls in line with our strategy of giving users everything they need in one convenient Web environment. With this offering, our users have access to one of the largest dating databases in the country while having the comfort of knowing that the dating environment is safe and secure.””

Howzit MSN Dating was soft-launched at the beginning of the month and shows signs of becoming one of the most popular services on the portal. There are more than 500,000 sensational members from around the world already on the database. Users can join quickly, easily and for free to get familiar with the system.

Free members can create profiles, search for matches, and even receive messages from other subscribers. Some other benefits of the service include the popular two-way matching system, as well as easy browsing of the photo gallery and profiles. Once they’re comfortable, members can get access to more features for a modest subscription, including full access to the safe and private messaging service.

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