For most people, the year 2028 seems like the very distant future. But when you consider that 18 years have already passed since the prospect of a new millennium had the world in a panic over what would happen to their computers and data, the next 10 years is sure to fly by at a similarly eye-watering pace.
Interestingly, while the number of days per year is never going to change, the pace at which the world changes every day is guaranteed to keep accelerating. And while it’s possible that predictions of driverless cars, wearable cellphones, and voice controlled appliances will have become our lifestyle realities in 2028, the one area in which complete transformation is guaranteed is the world of work.
Thanks to a combination of elements, not least of which are rapid technological evolution, massive urbanisation, and fast-diminishing energy, water and food resources, the relationship between industry and broader society is set to quickly and radically change. This is the true impact of the so-called fourth industrial revolution. Not just that the role of technology is growing; but that this increasing technological impact demands a completely new way of thinking about the work we do, and the impact we have on society through it.
Of course, it’s very difficult to contemplate this future when we can’t really define it. For example, it’s been posited by numerous trend analysts that the hottest, most sought-after jobs in 2028 don’t yet even exist. Then there are the other transformative forces that will shape the way we work in a decade’s time, the most notable of which are almost certain to be the prioritisation of innovation over function; the massive growth of large corporations, but the shrinking of physical work spaces as remote and contract employment arrangements reduce on-site staff counts; and the rising importance of social and environmental sustainability commitments as the essential cornerstones of employee, employer, customer and investor value propositions.
Most analysts broadly agree that these workplace changes are inevitable, but the one area in which futurists appear unable to reach consensus is whether or not the stellar advances in artificial intelligence and automation will mean that, in 10 years’ time, robots are performing the majority of functions currently done by humans in the workplace. While this is understandably a source of worry for those who feel their roles could be done by robots, the fear of robotics advances is typically tempered by the argument that the rise of technology and artificial intelligence will, in fact, create untold new work opportunities. These will, however, be very different in shape, form and function from the jobs most people currently hold.
All of this begs the question: How can the learners and students of today ensure that they are prepared for future work roles that can’t yet even be clearly defined? Unfortunately, there’s no easy answer. There’s also no denying that universities, governments and employers have a vital role to play in helping today’s students become tomorrow’s thriving employees, managers and leaders.
The first, and arguably most important step towards delivering on that responsibility is to focus less on leveraging technology and automation as merely a means to greater profitability, and more on how the workforce of the future might engage with technology for the mutual benefit of corporations and society.
Ultimately, it matters little what the world looks like in 10, or 20 or even 100 years’ time. What’s really important is that the people who live and work in that world have been equipped to stay firmly in touch with their human-ness. So, while robots may be doing a lot of the work, and the concept of full-time employment for life will probably have become somewhat archaic, the focus of the workplace should, and will, always be on people. More specifically, that focus will need to be on how to best equip and enable employees to engage with technology to achieve the types and levels of outputs that we probably cannot even contemplate today.
This means that preparing today’s young people to be productive employees tomorrow requires a shift in education focus, and employment criteria, from purely academic-based learning outcomes to the demonstrable ability to access and leverage knowledge, acquire, adapt and grow skills sets, and engage meaningfully with others and the world at large. Because, while competition, capitalism and commoditisation may well be at all-time highs by 2028, an agile and innovative human workforce, with a sincere commitment to ethics, sustainability, fairness and the greater good, will ultimately always differentiate the successful future organisation from the failed one.
As selfie cameras rise, so must selfie etiquette
Selfies were once a sign of narcissism or self-obsession. Now they are the new normal, writes ARTHUR GOLDSTUCK.
You can blame Oxford Dictionaries for making the “selfie” respectable. After all, being named Word of the Year, as it was in 2013, does tend to soften some of the self-consciousness in this most self-conscious of actions.
Once seen as a symbol of narcissism and self-obsession, it is now the new normal, to the extent that most smartphones are sold on the basis of the front camera. Or, as that feature is now almost universally named by manufacturers, the “selfie camera”.
I was one of the hold-outs, having a near-allergy to the selfie. I still resist, but succumb more often than I would like. The reason for continued resistance is that it remains a big leap from the word becoming respectable to the action itself shedding its narcissistic image.
For most, it’s already happened, and for that you can blame Ellen DeGeneres. She choreographed the most famous group selfie yet at the 2014 Oscars, when she roped a bunch of actors into a group selfie, using the then-new Samsung Galaxy S5 smartphone. Her tweet of the photo became what was then the most retweeted posting ever on Twitter, and was estimated to have been worth a million dollars in marketing value to Samsung.
Ironically, it was Samsung’s up-and-coming challenger, Huawei, that came up with a new word for this type of selfie: the “groufie”. Thanks to an 8 Megapixel front camera on the new Huawei Ascend P7 camera that year which took the highest quality selfies – and groufies – possible on a smartphone at the time.
It didn’t end there, and selfies and groufies have morphed into variations like selfscapes (selfie in a landscape), skyfies (selfies from the air, using remote controlled devices) and jerkies (selfies to make an idiot out of yourself). I invented all of those on the fly, so it’s easy to imagine a new word emerging for every type of selfie.
Continue reading about selfie improvements through the years.
Mickey’s 90th for SA
Disney Africa announced the local launch of the Mickey the True Original campaign, joining the global festivities honouring 9 decades of Mickey Mouse, his heritage, personality and status as a pop-culture icon.
As 18 November 2018 marks 90 years since his first appearance in Steamboat Willie in November 1928, a series of world-wide celebrations will be taking place this year and South Africa is no different.
The campaign will come to life with engaging content and events that embrace Mickey’s impact on the past, present and future. The local festivities kick off in earnest this month, leading up to Mickey’s 90th anniversary on 18 November 2018 and beyond:
- An exclusive local design project where ten highly talented South African artists will apply their own inspiration and artistic interpretation on 6-foot Mickey Mouse statues.
- Once revealed to the public, the statues will form part of the Mickey the True Original South African Exhibition, inspired by Mickey’s status as a ‘true original’ and his global impact on popular culture. The exhibition will travel to 3 cities and delight fans and families alike as they journey with Mickey over the years. Featuring 4 sections highlighting Mickey’s innovation, his evolution, influence on fashion and also pop culture, the exhibition is in collaboration with Samsung and Edgars, and will visit:
o Sandton City, Centre Court: 28 September – 14 October
o Gateway Theatre of Shopping, Expo Explore Court: 19 October – 11 November
o Canal Walk Shopping Centre. Centre Court: 16 November – 26 November
- Samsung continues their collaboration with Disney as they honour Mickey’s 90th anniversary nationally at all Samsung and Edgars Stores. Entitled Unlocking the Imagination, fans are encouraged to visit these stores, take a selfie with a giant Mickey plush toy using their Samsung Galaxy Note9 and stand a chance to win not only a giant Mickey plush, but also an international family trip. Visit www.Samsung.com for more information
- Mickey’s 90th Spectacular, a two-hour prime-time special, will be screened on M-Net 101 later this year. The elegant affair will feature star-studded musical performances, moving tributes and never-before-seen short films. Superstars from music, film and television will join the birthday fun for the internationally beloved character.
- In addition, look out for special programming on Mickey’s birthday (18 November) across Disney Channel (DStv, Channel 303), Disney XD (DStv, Channel 304) and Disney Junior (DStv, Channel 309).
- In retailers, Edgars will be stocking a complete collection of trendy fashion, accessories and footwear for the whole family, inspired entirely by Mickey Mouse.
- Mickey will be the central theme of an in-store campaign nationwide this November and December, with brand new products, apparel, toys, as well as titles from Disney Publishing Worldwide, including books, arts & crafts and comics
- Discovery Vitality and Disney are celebrating healthy, happy families this festive season by offering helpful and exciting tips and tricks on how to eat nutritious, yet delicious, foods, all inspired by Mickey. There’s also a trip to Disneyland Paris up for grabs. Log on to www.discovery.co.za/vitality for information.
- And much more – check the press for updates
“Binding generations together more than any other animated character, Mickey Mouse is the “True Original” who reminds people of all ages of the benefits of laughter, optimism and hope,” says Christine Service, Senior Vice President and Country Manager of The Walt Disney Company Africa. “With his universal appeal and ability to emotionally connect with generations all over the world, no other character quite occupies a similar space in the hearts and minds of a global fan base and we are thrilled to be sharing these local festivities.”
Mickey’s birthday is celebrated in honour of the release of his first theatrical film, Steamboat Willie, on 18th November 1928, at the Colony Theatre in New York City. Since then, he has starred in more than 100 cartoons and can currently be seen on Disney Channel (DStv, Channel 303) in the Mickey Mouse cartoon series and on Disney Junior (DStv, Channel 309) in Mickey and the Roadster Racers.
South African fans are encouraged to share their Mickey Mouse moments on social media using the hashtag#Mickey90Africa.