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How SMEs can go social

Social media has become the final frontier for entrepreneurs and Small, Medium and Micro-sized Enterprises (SMMEs) looking to make a difference. Constant technological innovation has meant that more people own mobile devices and stay connected more than ever before.

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In South Africa alone, it is estimated that there are over 20 million smartphone users. According to World Wide Worx, there are over 16 million Facebook user, 8 million Twitter users, 6.1 million LinkedIn users and over 6 million Instagram users in the country.

Tashline Jooste, Chief Executive Officer of the Innovator Trust, believes that a marketplace as large and diverse as South Africa’s social media users, it is the ideal platform for young motivated entrepreneurs and SMMEs in the Information and Communications Technology (ICT) industry to showcase their businesses.

“Social media platforms allow individuals to be noticed by influential individuals as well as a valuable tool to help you gauge your main competitors, understand your target audience and help you identify strategies to promote your products or services. Furthermore, social media is a way to obtain instant feedback on your products and services,” she says.

Furthermore, she explains that because it is so easy to find information online these days, potential clients and business partners will search social media platforms to gauge whether or not your business is what they are looking for or not.

“Chances are, if you do not have a small social media presence, you probably might not get the business. Therefore, it has become an integral part of any modern entrepreneur or SMME to not only have a social media presence but to actually engage with others on social media platforms,” she explains.

However, this isn’t as easy as it sounds. The Innovator Trust highlights the below best practice tips to help entrepreneurs and SMMEs grow their businesses and attract customers on social media:

  • Tip 1: Have clear objectives

Research your potential customers’ habits and investigate how you can use social media to achieve your business and professional goals.

  • Tip 2: Leverage social platforms that can establish you as a thought-leader

LinkedIn is a vital platform for any individual and especially an SMME / entrepreneur. The platform allows you to connect and engage with like-minded individuals in your industry.

  • Tip 3: Engage audiences through visual content

Use photos and videos on your platforms to catch your audience’s attention

  • Tip 4: Rely on experts

Many SMMEs and entrepreneurs do not have the time to focus on day to day social media management and research. Use your team to assist you with your platforms.

By following these easy tips, Jooste insists that entrepreneurs will not only enhance their chances of attracting new business and customers, but also amend their products or services thanks to the feedback from their customers on social media.

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Queues and cash-only frustrate SA’s commuters

A new study by Visa reveals the success factors for improving travel and creating smarter cities

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The use of cash-only payments was a frustration for 38% of Johannesburg commuters and 37% of Cape Town-based commuters, according to a new global study by Visa. Another commuter frustration when paying for public transport has been long queues – 67% of Johannesburg commuters and 64% of Cape Town commuters.

Visa, in collaboration with Stanford University, came up with these findings in one of the largest global studies examining the growing demand for public and private transportation, and the important role digital commerce plays in driving sustainable growth.

According to the UN[i], by 2050, 68 percent of the world’s population will live in urban centres – and the number of “megacities” with populations greater than 10 million people will rise from 43 today to 51 within that same period. South Africa is no different, with the majority of the country relying heavily on the public transport system. In fact, according to the General Household Survey (GHS) for 2018, a total of 54 209 000 minibus/taxi trips take place in South African per month. 

Building on Visa’s experience working with transit operators, automotive companies and technology start-ups, Visa commissioned a global study, “The Future of Transportation: Mobility in the Age of the Megacity” to better understand the challenges commuters face today and in the future. The key findings were combined with a view of existing and near horizon innovations provided by experts at Stanford University, to better understand the technology gaps in addressing their pain points.

The South African Perspective

Payments lie at the heart of every form of travel, and will continue to become more integral as more cities move to contactless public transportation, digital payments for parking and rental services such as bikes or scooters.  Malijeng Ngqaleni, Deputy Director-General of the South African Inter-governmental Relations, states that a high as 60% of South African households spend on average of 20% of their monthly income on transport, while in rural areas this number can be as high as 31%.

Aside from cash-only payments, another commuter frustration when paying for public transport has been long queues – 67% of Johannesburg commuters and 64% of Cape Town commuters. Over the last few years, a number of mobile-driven taxi-hailing apps have been launched in the South African market to counteract these concerns and commuters are open to the possibilities presented by mobile apps. The Visa study echoed this by showing that 77% of Johannesburg commuters and 76% of Cape Town commuters would be willing to try a consolidated app to make payments for public transport.

 Mike Lemberger, SVP, Product Solutions Europe, Visa says: “The future success of our cities is intertwined with – and reliant on – the future of transportation and mobility. Visa and our partners have an important role to play, both in streamlining the payment experience for millions of commuters around the globe, and supporting public transportation authorities in their quest to build sustainable and convenient transportation solutions that improve the lives of the people who use it.”

Herman Donner, PhD and Postdoctoral Researcher from Stanford University co-authored the report and summarised: “When looking across the technology landscape, there already exist many products that could easily address people’s daily frustrations with travel.  However, none of these solutions should be developed in isolation. A major challenge therefore lies in first identifying relevant technologies that provide suitable products for the market then managing implementation in conjunction with  a broad set of stakeholder including  mobility providers, technology companies, infrastructure owners and public transport agencies.  From our research, we think that many of these small, incremental changes have the potential to make a significant difference in people’s daily travel,  whether it’s to help find parking, get the best price to refuel their car or plan their journey on public transportation.”

Click here for the detailed global findings.

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Women take to tech, but more needed

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By HAIDI NOSSAIR, Marketing Director META, Dell Technologies

$12 trillion – that is the value in additional global GDP that remains locked behind the gender gap. This is according to the latest Women Matter report from McKinsey, which also reveals startling disparities in the workplace. Even though women make up more than half of the human population, only 37% contribute to GDP on average – and in some countries that proportion is significantly lower.

The reasons for this can be put in three areas. Fewer women – 650 million fewer than men – participate in the global labour force. Women are also more likely to be in part-time employment and thus work fewer hours. Finally, female employees are more common in lower-productivity sectors than in higher-productivity areas.  Are women not being offered the opportunity or are they holding themselves back?

Among STEM careers this ratio is particularly dismal: only 24% of engineering professionals are women, and as few as 19% of careers in ICT are filled by women.

What is the cause of this? Studies have found that women pursuing STEM careers are higher in countries with more oppressive policies towards women, because those careers hold the promise for financial freedom and more social autonomy. In contrast, countries with progressive attitudes towards women tend to produce fewer female STEM graduates. Then how can we encourage women from early ages to take the path of STEM education?  And how can organizations ensure women have equal opportunity at the hiring stages.

Certainly addressing gender inequality is crucial and must not stop.. Where women are increasingly more part of the workforce, there are often still barriers preventing them from assuming higher management roles. Female entrepreneurs often struggle more to gain investment capital. Corporate cultures are rarely aligned with the pressures of balancing work and family obligations. Decision makers may simply lack exposure to the potential of female candidates. Female pioneers have also argued that women are too risk-averse when compared to men. 

Whether these assertions are true is a matter for debate – and that’s exactly why every professional man and woman should be talking about them and identify action to change the status-quo. This is not just about female rights, but about social upliftment: companies with a mixture of male and female leaders perform better across the board and companies in the top-quartile for gender diversity are 21% more likely to outperform on profitability.

The digital economy we live in today represent a golden opportunity for increased women contribution to the workforce as technology breaks the boundaries of location and time for the workplace and where labor intensive jobs may today be performed by data scientists. 

For two days in March, top professionals will gather to talk and exchange ideas around creating more roles for women, larger appreciation for female professionals, as well as counter the attitudes among women holding them back from greater career success and autonomy.

If you want to be part of this conversation, join the Women in Tech Africa summit today at the Century City Conference Centre in Cape Town – learn more at https://www.women-in-tech-africa-summit.com/ and use the code DELL20 for a 20% discount.

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