In South Africa alone, it is estimated that there are over 20 million smartphone users. According to World Wide Worx, there are over 16 million Facebook user, 8 million Twitter users, 6.1 million LinkedIn users and over 6 million Instagram users in the country.
Tashline Jooste, Chief Executive Officer of the Innovator Trust, believes that a marketplace as large and diverse as South Africa’s social media users, it is the ideal platform for young motivated entrepreneurs and SMMEs in the Information and Communications Technology (ICT) industry to showcase their businesses.
“Social media platforms allow individuals to be noticed by influential individuals as well as a valuable tool to help you gauge your main competitors, understand your target audience and help you identify strategies to promote your products or services. Furthermore, social media is a way to obtain instant feedback on your products and services,” she says.
Furthermore, she explains that because it is so easy to find information online these days, potential clients and business partners will search social media platforms to gauge whether or not your business is what they are looking for or not.
“Chances are, if you do not have a small social media presence, you probably might not get the business. Therefore, it has become an integral part of any modern entrepreneur or SMME to not only have a social media presence but to actually engage with others on social media platforms,” she explains.
However, this isn’t as easy as it sounds. The Innovator Trust highlights the below best practice tips to help entrepreneurs and SMMEs grow their businesses and attract customers on social media:
- Tip 1: Have clear objectives
Research your potential customers’ habits and investigate how you can use social media to achieve your business and professional goals.
- Tip 2: Leverage social platforms that can establish you as a thought-leader
LinkedIn is a vital platform for any individual and especially an SMME / entrepreneur. The platform allows you to connect and engage with like-minded individuals in your industry.
- Tip 3: Engage audiences through visual content
Use photos and videos on your platforms to catch your audience’s attention
- Tip 4: Rely on experts
Many SMMEs and entrepreneurs do not have the time to focus on day to day social media management and research. Use your team to assist you with your platforms.
By following these easy tips, Jooste insists that entrepreneurs will not only enhance their chances of attracting new business and customers, but also amend their products or services thanks to the feedback from their customers on social media.
New iPhone pricing for SA
The iStore has announced that the latest iPhones, the Xs and Xs Max, can now be pre-ordered at www.myistore.co.za , and will be available in stores starting 28 September 2018.
|iPhone Xs and iPhone Xs Max feature 5.8-inch and 6.5-inch Super Retina displays that offer remarkable brightness and true blacks while showing 60 percent greater dynamic range in HDR photos. iPhone Xs and iPhone Xs Max have an improved dual camera system that offers breakthrough photo and video features, A12 Bionic chip with next-generation Neural Engine, faster Face ID, wider stereo sound, longer battery life, splash and water resistance,
Pre-orders will be open for cash purchases and on iStore’s revised payment plan in partnership with FNB Credit Card, allowing customers to pay off their iPhone at a reduced interest rate. However, the contract period is 37 months rather than the usual 24 months.
Accenture opens Fjord design centre in Johannesburg
Accenture has launched its first design and innovation studio on African soil, Fjord Johannesburg.
The company says the move significantly expands its design capabilities and demonstrates its commitment to unlocking Africa’s innovation potential through the creation of experiences that redefine industries in our constantly evolving digital era.
The new studio, opening in November, will be located at Accenture’s new 3875m² offices in Waterfall. It will be led by Marcel Rossouw, design director and studio lead for Fjord Johannesburg.
Said Rossouw, “Brands are constantly asking, ’how does one take a business need or problem, build that out into a definition of a service experience, and then bring it to market?’ It’s about re-engineering existing service experiences, identifying customer needs, prototyping rapidly, iterating often and proving or disproving assumptions. But it’s also about getting feedback from customers. The combination of these factors helps companies advance towards the ultimate service experience.”
Fjord is the design and innovation consultancy of Accenture Interactive. The Johannesburg location marks its 28th design studio globally, solidifying its position as the world’s leading design powerhouse.
Working in the same location as Accenture Interactive will allow Fjord to fuse its core design strategy DNA with the digital agency’s expertise in marketing, content and commerce to create and deliver the best customer experiences for the world’s leading brands.
Accenture Interactive Africa‘s blend of intelligent design and creative use of technology has already been used by some of South Africa’s largest and most prominent brands, including Alexander Forbes, Discovery, MultiChoice and Nedbank. The digital agency has also earned industry accolades for its innovative and compelling business results, most notably two gold awards in the Service Design category at the 2017 and 2018 Loeries awards.
“Great design tells great stories,” says Wayne Hull, managing director of Accenture Digital and Accenture Interactive lead in Africa. “It unifies a brand, drives innovation and makes the brand or service distinctive and hyper-relevant in both the digital and physical worlds. This is critical to achieving results. Having Fjord Johannesburg as part of Accenture Interactive, and collaborating with all of Accenture Africa, will provide unique experiences and forward-thinking capabilities for our clients.”
“Businesses in South Africa are becoming more design-aware and are looking to take greater advantage of design skills to compete with the rest of the world,” said Thomas Müller, head of Europe, Africa and Latin America at Fjord. “We’re excited to open our first design studio on the continent and to be part of an emerging market that is ripe for design and innovation, and open for business. Developing markets like South Africa are challenging assumptions and norms about what digital services and products are meant to be, and we’ll strive to put design at the heart of the innovation being produced there.”