Hello, Gloo clean up in Loeries

Gloo Digital and Hello Computer were the big winners in the annual Loerie Awards that reward South Africa’s best marketing. And Apple project iSchool Africa earned a special award.

Gloo Digital Design and Hello Computer cleaned up in the digital categories of the 33rd Annual Loerie Awards for South Africa’s best marketing and communications, presented in Cape Town over the past weekend.

They took 20 awards between them, with Gloo’s 11 awards gave them the numbers edge. However, Hello Computer took the highest honours, with the top award, a Grand Prix, being presented in the Applications and Interactive Tools category for The Flo Browser developed for Musica.

Hello Computer also earned a Gold Loerie for the same entry in the Digital Crafts category. Gloo earned Gold Loeries in the Microsite category for their Design Indaba XIV site, and in the Viral & Community category for the Drive Dry campaign on behalf of Brandhouse.

The Jupiter Drawing Room, which earned the microsite Gold Loerie jointly with Gloo, earned three Loeries, while 140 BBDO took four Loeries, all silver and bronze.

Local Apple distributor Core Group was a surprise awardee in the Ubuntu Award category, launched to recognise the positive influence of brands on the social environment, for their iSchoolAfrica division. iSchoolAfrica earned the Silver Loerie in this category for their Youth Press Team project, which shows how youth can use technology to make their voice heard. The project is guided by veteran journalist Laurice Taitz, iSchoolAfrica editorial manager.

The Gold Loerie winner in the Ubuntu Awards was the Jupiter Drawing Room, for a campaign on behalf of Woolworths.

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