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GSMA & Mofilm to premier short films with a difference

Short movies from film festivals in Cannes, Bollywood, Sundance Channel, Shanghai and Locarno are being showcased at the Mobile World Congress in Barcelona this week, as a result of a partnership announced today by the GSM Association and Mofilm. The big difference is that these are movies made for mobile devices. Find out why Isabella Rossellini wants to be on your phone …

The GSM Association (GSMA) today announced that it is partnering with Mofilm to present a short film showcase for mobile phones, including cutting-edge new films from world- leading film festivals and content providers, at the Mobile World Congress running from 11 to 14 February.

They will present a short film showcase for mobile phones, including cutting-edge new films from world-leading film festivals and content providers.

Isabella Rossellini, due on stage at Mobile World

The partnership follows the success of last year’s experimental Sundance Film Festival: Global Short Film Project, a collaborative pilot between Sundance Institute and the GSMA that stimulated significant excitement in the opportunities for independent, cinematic short films on the so-called 4th screen, the mobile phone. Mofilm has brought together the Festival De Cannes Short Film Corner, Sundance Channel, the Shanghai International Film Festival, and the Festival del Film Locarno, as well as leading Bollywood content provider Hungama Mobile, to showcase an international collection of short films on mobile devices. Mofilm aims to connect mobile operators with cinematic content from around the world and will feature short films by Isabella Rossellini and Jody Shapiro (courtesy of the Sundance Channel), Erik Rosenlund (Festival de Cannes), Ken Wardrop (Festival del Film Locarno), Long Yuancheng (Shanghai International Film Festival) and Sondarya Rajnikanth (Bollywood/Hungama Mobile). ‚Following the widely acclaimed experiment with Sundance Institute last year, we were keen to expand the program to feature a series of culturally diverse films from around the world,‚ said Bill Gajda, Chief Commercial Officer of the GSMA. ‚We have been delighted by the response from some of the world’s A-list festivals and leading content providers, demonstrating a wealth of filmmaking talent and high quality short films that are perfect for the mobile experience.‚ The films will also be discussed in a special Film Festival Panel at the GSMA’s Mobile Backstage event on Wednesday 13 February at Barcelona’s National Palace. Among the highlights, actor, director and Sundance Institute founder and president Robert Redford will keynote. Internationally known actress Isabella Rossellini will showcase and discuss her role in the making of her brand new series of mobile short films titled GREEN PORNO, submitted to the MOFILM programme. The series is conceived, written by and features Rossellini and is produced in association with Sundance Channel. The three short films had their world premiere at the Sundance Film Festival last month and have been selected to screen at the Berlin Film Festival this month. Last year’s project delivered over 16 000 copies of five specially-commissioned short films to Congress visitors’ mobile phones and devices during the four day exhibition. This year visitors are able to download the films using Bluetooth, memory card kiosks, over-the-air SMS service and a state-of-the-art interactive touch film wall. ‚The GSMA’s partnership with Mofilm will allow visitors to the congress to download films through a variety of routes, directly to their mobile phones and we are thrilled to have such prestigious partners and creative filmmakers join us in Barcelona this year,‚ said Bill Gajda.

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