Continental Outdoor Media has installed 7 digital Datatronics roadside billboards in Sandton, bringing South Africa in line with international standards.
The Daktronics screens, offer an image quality of 280 pixels tall x 560 pixels wide, and are made with components using the latest global digital technology.
The screens offer the widest colour palette (144 quadrillion colours) ensuring content creator’s have the ability to digitally duplicate ad copy reproductions. Increased contrast with zero perceived tiling, minimized lines between modules, blacker blacks, richer colours, and bolder images equal one great-looking display. This technology also encourages energy efficiency. A further enhancement is the addition of proof-of-play webcams which have been installed on each screen to provide advertisers real-time reassurance that their ad is being flighted.
‚”This brand new network reaches up to 6,7 million people per month (JRA) and offers advertisers tactical messaging, day-part message management and real-time updates. This allows for strategic, location-based multiple impacts throughout the consumer’s day, creating seamless conversations with consumers and fitting in with their lifestyle or life flow and can be sewn together to create a coherent story. Our clients are very excited at the pioneering and innovative way in which we’re taking their advertising messages to the consumer‚”, confirms Lelanie Butler, Sales Director of Continental Outdoor Media (SA).
First off the mark embracing this ground-breaking technology in South Africa, is Samsung with the launch of their new Galaxy Note 3 device. Celia Collins, Deputy MD of Starcom Mediavest, states that, ‚”Samsung and Starcom partner with media owners that are forward thinking and moving with the digital age, thus making it easier for clients such as Samsung to reach their consumers in a more engaging and interactive way. The quality of Continental Outdoors’ screens during the day, as well as evening, ensure that we make an impact throughout the day and night to drive innovation through the launch of the new Galaxy Note 3 device.‚”
‚”The advancement of technology and its ability to personalise and encourage interactive behaviour is redefining Outdoor Advertising’s role. This reinforces many of out-of-home’s (OOH) inherent strengths, providing new opportunities and further flexibility for brands to converse with consumers‚”, states Bazil Lauryssen, CEO of Continental Outdoor Media, ‚”The company has led the digital revolution in SA (and now also into Africa) in airports, the Gautrain, pubs/clubs and restaurants, medical suites, malls and now with roadside networks. The ever increasing size of LCD and LED TVs, combined with their decline in cost, means that digital-out-of-home (DOOH) is going to get larger in format and more prolific‚”.
Continental Outdoors’ digital networks offer marketers creative flexibility which enables them to target audiences with different messages at different times of the day, on weekdays and weekends, according to the time of year and they offer location-based messaging. Digital networks allow for relevant messaging when the consumer is in a relevant mindset and likely to act upon it.
Digital screens allow for tactical messaging with a network of LED billboards and screens in a multiplicity of environments and allow for site-based or time-based information to be adapted tactically, in a quick and inexpensive manner. The message is updated simultaneously across the digital network, enabling timely brand reinforcement.
Day-part message management means that messages can be changed across the network or by site, to pick up on local lingo and events. A range of brands or sub-brands can be interchanged within an advertiser’s slot to allow message rotation and greater relevance. The network allows for real-time updates. The digital network will be set-up to allow direct data feeds, enabling relevant content (e.g. financial indicators, news headlines, weather updates) to be downloaded directly to a site, in a pre-defined, branded template, thus increasing relevance and flexibility.
A career in data science – or your money back
The Explore Data Science Academy is offering high demand skills courses – and guarantees employment for trainees
The Explore Data Science Academy (EDSA) has announced several new courses in 2020 that it says will radically change the shape of data science education in South Africa.
Comprising Data Science, Data Engineering, Data Analytics and Machine Learning, each six-month course provides vital digital skills that are in high demand in the market place. The full time, fully immersive courses each cost R60 000 including VAT.
The courses are differentiated from any other available by the fact that EDSA has introduced a money back promise if it cannot place the candidate in a job within six months of graduation and at a minimum annual starting salary of R240 000.
“For South Africans with drive and aptitude, this is the perfect opportunity to launch a career in what has been called the sexiest career of the 21stcentury,” says Explore founder Shaun Dippnall.
Dippnall and his team are betting on the explosive demand for data science skills locally and globally.
“There is a massive supply-demand gap in the area of data science and our universities and colleges are struggling to keep up with the rapid growth and changing nature of specific digital skills being demanded by companies.
“We are offering specifically a work ready opportunity in a highly skills deficient sector, and one which guarantees employment thereafter.”
The latter is particularly pertinent to young South Africans – a segment which currently faces a 30 percent unemployment rate.
“If you have skills in either Data Science, Data Engineering, Data Analytics or Machine Learning, you will find work locally, even globally. We’re confident of that,” says Dippnall.
EDSA is part of the larger Explore organisation and has for the past two years offered young people an opportunity to be trained as data scientists and embark on careers in a fast-growing sector of the economy.
In its first year of operation, EDSA trained 100 learners as data scientists in a fully sponsored, full-time 12-month course. In year two, this number increased to 400.
“Because we are connected with hundreds of employers and have an excellent understanding of the skills they need, our current placement rate is over 90 percent of the students we’ve taught,” Dippnall says. “These learners can earn an average of R360 000 annually, hence our offer of your money back if there is no employment at a minimum annual salary of R240k within six months.
“With one of the highest youth unemployment rates in the world – recently announced as a national emergency by the President – it is important that institutions teach skills that are in demand and where learners can earn a healthy living afterwards.”
There are qualifying criteria, however. Candidates need to live in close proximity (within one hour commuting distance), or be prepared to live, in either Johannesburg or Cape Town, and need to be between the ages of 18 and 55.
“Our application process is very tough. We’ll test for aptitude and attitude using the qualifying framework we’ve built over the years. If you’re smart enough, you’ll be accepted,” says Dippnall.
To find out more, visit http://www.explore-datascience.net.
Triggerfish launches free digital learning Academy online
Platform designed for anyone wanting to understand more about career opportunities in animation.
Triggerfish, in partnership with Goethe-Institut and the German Federal Ministry of Economic Cooperation and Development, has launched Triggerfish Academy, a free digital learning platform for anyone wanting to understand more about the career opportunities and how to get started in the field of animation.
The website features 25 free video tutorials, quizzes and animation exercises introducing animation as a career and the principles of storytelling, storyboarding and animation, as well as several additional resources to help guide aspiring animators into a career in animation.
“The South African animation industry is growing – and so is the demand for skilled animators globally,” said Noemie Njangiru, head of Culture and Development at Goethe-Institut Johannesburg, pointing to the success of recent Triggerfish projects like the Oscar-nominated Revolting Rhymes; Mama K’s Team 4, recently announced by Netflix as their first original animated series from Africa; and this year’s New York Children’s Festival and Shanghai International Film and TV Festival winner Zog.
Njangiru also highlighted the opportunities for animation outside the traditional film industry, within fields like advertising, app and web design, architecture, engineering, gaming, industrial design, medicine, and the motor industry, not to mention growth sectors like augmented reality and virtual reality.
The course was created by Tim Argall, currently the animation director on Triggerfish’s third feature film, Seal Team. He’s roped in many of the South African animation industry’s brightest stars, from Malcolm Wope, character designer on Mama K’s Team 4, and Annike Pienaar, now working at Illumination in Paris on Sing 2, to Daniel Snaddon, co-director of the multi-award-winning BBC adaptations Stick Man and Zog, and Faghrie Coenraad, lead dressing and finaling artist on the Oscar-nominated Revolting Rhymes, as well as Triggerfish head of production Mike Buckland. The featured talent share not just their skills but also their stories, from how they broke the news they wanted to be animators to their parents, to common myths about the animation industry.
“As kids, animation is part of our lives, so we don’t really think about the idea that animation is actually somebody’s job,” said Argall. “When I was a kid, I loved animation and I loved to draw. I remember when I was about 12, I thought: ‘I really want to see my drawings come to life. I want to be an animator.’ But I had no idea where to even begin.”
Triggerfish Academy is his attempt to make it easier for the next generation of African animators: an accessible starter kit for anyone considering a career in animation.
“By the end of working through this course, you’ll have all the background you need to know whether animation is a good choice for your career,” said Njangiru.
Aspiring animators can also use Triggerfish Academyto learn how to write and animate their own short story, then post their animation on the Academy’s Facebook group for feedback and advice from professional animators.
Triggerfish Academy is set up so that youth can play with it directly, but it’s also been designed to double as an activity plan for teachers, NGOs and after school programmes to use. Schools, organisations and other animation studios who are interested in using it can contact Triggerfish for additional free classroom resources.
Triggerfish Academy is just one of a number of Triggerfish initiatives to train and diversify the next generation of African animators, like sponsoring bursaries to The Animation School; the Mama K’s Team 4 Writers Lab with Netflix; the pan-African Triggerfish Story Lab, supported by The Walt Disney Company and the Department of Trade and Industry; Animate Africa webinars; Draw For Life; and the Triggerfish Foundation schools outreach programme. For more information, visit www.triggerfish.com/academy.