Over 80 000 customers have taken advantage of FNB’s specials on tablets and smartphones since its introduction late last year.
The offer includes the popular new Apple iPad and iPad II: accounting for the majority of product sales, with favourable growth in Samsung and Blackberry sales. In early July, the popularity of the new iPad, launched in SA to the end of April 2012, surged to almost 68% of weekly sales. Said Ilse Smuts, Head of Marketing at FNB’s Core Banking Services: ‚We see great potential in further increasing the number of smartphones and tablets held by FNB customers. We are now distributing about 2 000 units a week.‚ FNB reports that it now has 220 000 active users of its innovative Banking App and around R5 billion has been transacted via the App to date. ‚There is no question that digital banking is gaining momentum. The lower cost and convenience of digital banking, and the rapid growth of digital communication channels shows a clear consumer preference has emerged,‚ says Smuts. FNB’s recently launched its dotFNB branches. The bank opened three dotFNB branches and plans to roll out more of its futuristic branches in other urban centres. The bank’s successful drive towards these digital platforms is echoed in its digital popularity. FNB dominates other banks in social media platforms. In the latest figures from early July 2012, FNB has 143 000 Facebook fans (more than double its nearest competitor), 221 000 views of FNB videos on YouTube (6 times higher than any other bank), and their Twitter persona RB Jacobs has over almost 10 000 followers. Recently, FNB has also launched Facebook banking. ‚We will continue to roll-out new offers in line with the new products offered by our partners. At the same time, we will increase consumer awareness of our telecoms offers such as discounted 3G data, free calls and free monthly ADSL data. The next step in our digital roll-out is to make sure our customers fully exploit FNB’s offers via both new devices and data,‚ says Smuts.