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First ever $7bn online week



The November December 2012 holiday season saw $35bn being spent online in the US, with the most recent week achieving a record-setting $7bn in sales for the first time ever.

comScore has reported holiday season retail e-commerce spending for the first 46 days of the November December 2012 holiday season. For the holiday season-to-date $35 billion has been spent online, marking a 13-percent increase versus the corresponding days last year. The most recent week achieved record-setting levels of online spending, eclipsing $7 billion in sales for the first time ever. Four individual days surpassed $1 billion in spending, led by Green Monday at $1.275 billion.

*Corresponding days based on corresponding shopping days (November 3 thru December 18, 2011)

‚”We expected this past week to be record-setting and it clearly was, with an impressive spending total of more than $7 billion an average of more than $1 billion in spending per day,‚” said comScore chairman Gian Fulgoni. ‚”This current week, which kicked off with Free Shipping Day on Monday the 17th, will be critical in making up some ground on a season-to-date growth rate that remains below initial expectations at 13 percent following a prolonged post-Cyber Monday lull. With many retailers extending their free shipping offers into Tuesday and Wednesday of this week, we just may see the sort of late-season jolt needed to push growth rates back into the mid-teens.‚”