A recent report has shown that there is a growing need for female involvement in the ICT SME sector, and while working towards this goal there is also a necessity to offer mentorship.
A report on Women-Driven Entrepreneurship within the ICT sector reveals that gender relevant issues were of great concern to female entrepreneurs. While SMME and entrepreneurship within the ICT space is on the radar of government and the private sector’s developmental agenda, female-focussed mentorship and development is much needed.
Tashline Jooste, CEO at the Innovator Trust, an enterprise development organisation which focusses on accelerating black female owned ICT SMMEs, says that in order to address the concerns of women in ICT, there is a significant necessity for collaboration and alignment among women. “An ideal solution to this can be found in the incorporation of mentorship initiatives, targeted specifically at female entrepreneurs and business owners,” she explains. “With dedicated mentors involved, an SMME is more likely to succeed in the long term.”
The growth and success of many female-owned SMMEs can sometimes become stagnated due to various challenges and hurdles which may impact a business’s sustainability. Some hindrances are attributed to a lack of support and mentorship from fellow female entrepreneurs in the ICT space.
“Mentorship for female entrepreneurs is a critical piece of the puzzle for a well-functioning business,” says Jooste. “There is a serious need for female mentors in the ICT arena to offer support and guidance from a common ground perspective. Having a mentor who is empathetic and mutually understanding to female-specific scenarios in the workplace assists in creating motivated and committed female entrepreneurs who prosper and thrive in the ICT sector,” says Jooste.
Female mentorship offers various benefits to a new female entrepreneur such as compelling leadership, as well as support and encouragement with coping in a male dominated industry. Jooste says, “This requires the ongoing training and honing of skills and business processes, through constant guidance by the mentor. The process will provide the mentee with a library of methods and strategies that they will be able to draw on throughout their business career.”
According to Jooste, already successful female business leaders need to be encouraged to ‘pay it forward’ and get involved with supporting new female entrepreneurs. “By imparting knowledge and lessons learnt through experience to new females joining the industry, we can help ensure there are strong and innovative female entrepreneurs, adding to the foundation for a competitive economy,” concludes Jooste.
Win a Poster Heater with Gadget and Takealot.com
This winter Gadget and Takealot.com are giving away three Poster Heaters, which look like posters but become heaters when you plug them in.
Three Gadget readers will each win a unit, valued at R550 each. To enter, follow @GadgetZA and @Takealot on Twitter and tell us on the @GadgetZA account how many Watts the heater consumes.
What’s the big deal about these heaters? Many of us are struggling to keep the balance between soaring electricity costs and the need to keep warm this winter.
However, the recently launched Poster Heater by EasyHeat and distributed in South Africa by Takealot.com is not only one of the most cost effective electric heaters currently on the market, it is also easy to setup and use.
As the name indicates, it is a poster similar to one you would hang on a wall. But, plug it in and it turns into a 300 Watt heater. The Poster Heater isn’t designed to heat hallways or large rooms, but rather smaller ones like a bedroom or a baby’s nursery or a dressing room.
It uses radiant heating, which means that it heats up in a couple of minutes and the heat is directed at the objects or people around it, quickly taking the chill out of the air and providing a comfortable ambient temperature.
The other advantage of radiant heating is that it doesn’t dry out the air like infrared or gas heaters. Users also don’t have to worry about their children or pets getting too close to it because, even though it gets hot, it can be touched.
To enter the competition follow the steps below:
Competition entry details:
3. The competition closes on 31 July 2018.
4. Winners will be notified via Twitter on 1 August and Takealot.com will be in touch to organise delivery.
5. The competition is only open to South African residents.
Deezer to host Hotstix’s Mandela tribute playlist
Deezer is celebrating Nelson Mandela on the centenary of his birthday by hosting a tribute playlist created by music legend Sipho “Hotstix” Mabuse.
Mabuse, a legendary figure in African music, first rose to prominence in the 1970s with his band Harari and later developed a name for himself as a solo artist. One of his best known songs was the global hit BurnOut in the 1980s.
The playlist takes the listener on a captivating musical journey through the life of Nelson Mandela. It was compiled by Mabuse, who consulted with Mandela’s family and friends to ensure that the music would be relevant and accurate. The playlist also features commentary by Mabuse, which was recorded in his Soweto home.
“I have tried to tell the story of the music that Madiba loved,” says Mabuse. “The Playlist excludes the time in prison obviously, as Madiba would not have had exposure to music in that time. We have focused on the music we know he loved before and after that period. This recording was really an emotional journey for me, but an incredible opportunity to document these memories.”
The playlist features the music the young Mandela loved, such as The Manhattan Brothers, Solomon Linda, Brenda Fassie and Miriam Makeba. It includes struggle songs from Chicco, Johnny Clegg, Hugh Masekela and Yvonne Chaka Chaka. The playlist also includes Mandela by Zahara, one of the younger artists who caught Madiba’s ear.
Mabuse also offers stories of his own songs, such as Shikisha, a song greatly beloved by the former President.
“I was delighted to share my thoughts and hope the listeners enjoyed the musical journey,” says Mabuse. “Madiba did enjoy music immensely and we all have a purpose wherever we are in the world to celebrate culture and to learn from different cultures and music forms and styles.”
This playlist was inspired by the Nelson Mandela 100 campaign, calling on corporates and individuals to act as sources of inspiration and engage in conversation and action.