execMobile has launched Unlimited, a solution which gives business travellers an uncapped data solution when overseas. Although not cheap, this is a first of its kind and will prevent the massive bill shock that many have experienced when returning from their travels.
Craig Lowe, execMobile founder, says Unlimited is a subscription product which gives business uncapped Internet for R349 per day of usage. ‚”We’ve had a lot of interest in an uncapped product from our corporate clients who are looking for a fixed cost product that removes the cost uncertainty for executives using large amounts of data when travelling abroad,‚” he says. Unlimited has a subscription of R99 per month per PocketWifi device, with a daily data cost of R349 for uncapped Internet. The great thing about the PocketWifi device is that it supports 5 Wi-Fi enabled device connections simultaneously, which means that a single user can connect multiple devices or a team of employees can get connected when travelling without having to worry about the amount of data they use, Lowe says. Given that the average international data cost of around R100 per MB, Unlimited is extremely well priced to reduce the cost of employees’ data when travelling. The daily cost equates to only 3MB of data at current roaming rates. Coverage for Unlimited has been expanded to 110 countries: worth noting is that 14 African and 7 Middle East destinations are supported including Nigeria, Kenya, Ghana, Tanzania, DRC, the UAE, Saudi Arabia and many others. ‚”Our Global alternative is also a post-paid option: travellers pay R7.99/ MB, with no subscription rate. This is 90 percent cheaper than the standard international data rate and employees are only billed for the data used, offering them the flexibility to use corporate infrastructure or other alternatives abroad,‚” he says. Both solutions offer corporates total cost control: Global allow companies to set daily or monthly data usage limits, whilst Unlimited offers companies who prefer the bundle scenario a fixed daily cost. ‚”On Unlimited, travellers will pass the Global (pay per MB) threshold at 38MB. As with uncapped on local data, it changes the usage pattern of the users when they don’t have to worry about how much data they are using,‚” he says. The alternative for users needing to use larger amounts of data is Wi-Fi. However, Wi-Fi networks can become congested, slowing download rates, and are potentially unsecure and simply not feasible for many corporates. ‚”It’s interesting to note that many South African corporates now have policy in place to prevent their employees from using public Wi-Fi networks,‚” Lowe says. And while local data costs will always be cheaper, they often require buying a SIM card in that country, a RICA-equivalent and require the user to forfeit their mobile number and modify their device settings. The convenience of the Unlimited solutions is that it automatically activates when employees start using data while roaming, giving a predictable cost structure.
Getting London wired
Ruckus Wireless has been selected by Telef√≥nica UK, which operates the O2 brand, to supply high-capacity small cell products for high-speed wireless services being deployed throughout London.
Already deployed throughout the busiest, iconic areas in central London, such as Trafalgar Square, Parliament Square, Leicester Square, Regent Street and Oxford Street, Ruckus SmartCell 8800s have initially been deployed to provide free, fast and reliable Wi-Fi to anyone.
Within a single, low-profile design, the SmartCell 8800 is the first carrier-grade, modular multi-radio system to integrate patented adaptive antenna array technology supporting multiple licensed and unlicensed radio technologies including: high-speed dual-band 802.11n Wi-Fi, small cell 3G/4G radios and 5GHz wireless backhaul. This gives Telef√≥nica UK the flexibility to easily and economically offer high-speed Wi-Fi and cellular services in specific locations when needed.
‚”For O2, it’s all about us providing customers with fast and reliable connectivity where they need it,‚” said Derek McManus, chief operating officer for Telef√≥nica UK. ‚”Our vision is for Wi-Fi to be simply another access layer to our mobile core. Customers don’t really care about the underlying technology: they care about getting connected, fast and reliably. The introduction of small cells helps us to support these requirements and completely complements our mobile strategy by letting us push capacity closer to users in locations where it makes the most sense.‚”
‚”In telecoms there is now a mad race to the lamppost, and the first one there wins,‚” said Selina Lo, president and CEO of Ruckus Wireless. ‚”A big barrier in small cell deployment is simply securing the physical locations with the requisite power and backhaul to support small cells. Once physical assets secured, it becomes important for operators to exploit them with as much technology as they can. This means multi-function, carrier-grade products that are simple deploy, unobtrusive and massively scalable. SmartCell is one of those products and O2 is one of those operators taking a lead in this race.‚”
After extensive evaluations of wireless suppliers, Telef√≥nica UK selected Ruckus and its SmartCell system. ‚”It all really boiled down to who had the best Wi-Fi for carriers and the most forward-thinking strategy to integrate Wi-Fi within existing and future cellular infrastructure,‚” said McManus.
‚”Such partnerships prove that industry players are starting to see the benefits Wi-Fi is bringing to their services,‚” adds Michael Fletcher sales director for Ruckus Wireless sub-Saharan Africa. ‚”We are likely to continue to see more industry players embracing this transformation globally, and hopefully locally as well as operators look for solutions to cater for their growing customer base.‚”
Beating the Backhaul Dilemma
‚”A major challenge with small cell deployments is how to reliably backhaul traffic from potentially thousands of small cell nodes without breaking the bank,‚” said Robert Joyce, chief radio engineer at Telef√≥nica UK.‚”
Telef√≥nica UK effectively eliminates this problem by meshing traffic over highly reliable 5GHz Wi-Fi mesh links between nodes using Ruckus Smart Mesh technology. Smart Mesh uses advanced self-organising network (SON) principles with Ruckus-patented adaptive antenna arrays (BeamFlex) and predictive channel management techniques (ChannelFly). Combined these technologies create highly resilient, high-speed Wi-Fi mesh backbone links between nodes that automatically adapt to changes in environmental conditions.
Thought by many to not be possible, Smart Mesh has demonstrated to deliver reliable backhaul for licensed cellular and unlicensed Wi-Fi traffic in both line of sight and non-line of site environments.
‚”Ruckus Smart Mesh technology is proving to offer a cost-effective, reliable and flexible alternative to conventional approaches,‚” said Joyce. ‚”With Smart Mesh, we are running fiber to just one of every five nodes. This has proven to be a huge benefit in reducing capital and operational expense with the added bonus of reducing the time to market.‚”
Big Improvements with Small Cells
Small cells represent a new architectural approach for injecting much needed capacity into service provider networks. Small cells are miniature base stations that combine licensed and unlicensed radio technology with wireless backhaul to deliver lower powered wireless signals much closer to mobile users. This results in better signal coverage, improved voice quality and higher data performance.
Small cells enable operators to provide a premium quality mobile signal where it was never previously economic, such as indoor environments and remote outdoor locations. They also enable operators to meet the burgeoning demand for mobile data, by multiplying the data capacity of the macro network at a fraction of the cost.
With the Ruckus SmartCell system, mobile operators gain a capacity boost from LTE small cells, cutting costs and complexity by co-locating and combining them with Wi-Fi access points, sharing site-lease agreements and backhaul. The integration of Wi-Fi and LTE small cells within the cellular core also helps operators optimize network utilization across the radio access network, providing a further improvement in performance, and creating a seamless experience for subscribers.
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Pre-paid data at 15c/MB
Cell C has announced the extension of its existing 15c/MB postpaid and prepaid data promotions until the end of October.
The company has also lowered the price of its entry-level 500MB data offer from R49 to R45 and while stocks last, this offer also includes a free 7.2Mbps speedstick.
‚”What our customers want is affordable, high quality data services. Our promotional data packages offer customers data at very competitive in- and out-of-bundle rates. Our in-bundle rate remains at the bottom 5 cents per MB*, and we have reduced our out of bundle rate from 39 cents to a much more competitive 15 cents per MB,‚” says Cell C CEO Alan Knott-Craig.
Knott-Craig says customers can expect more exciting announcements in the coming weeks.
Table of promotional pricing (prices include VAT):
500MB + 7.2Mbps speedstick
2GB SIM only
2GB + 7.2Mbps speedstick
Promotional postpaid offers are all on 24- month contracts only
24GB SIM only or 24GB SmartData Voucher
R1 999 once-off
R1 299 once-off
24GB + 21.6Mbps speedstick
R2 999 once-off
R1 999 once-off
The data on promotional prepaid offers are valid for 12 months (2GB every 30 days X 12)
* (applies to 2GB and 24GB)