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EMC redefines Hybrid Cloud

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At EMC World in Las Vegas, the company announced a range of storage products and technologies that give companies more control, efficiency and security when managing hybrid Clouds.

The 3rd Platform of IT is based on the mega trends of cloud, mobile, social and Big Data and is creating a new world of opportunity — and competitive threat — for businesses in every industry. New mobile applications are delivering unique and frictionless experiences for customers both to interact and transact. These applications serve hundreds to millions of users and generate 1000x the amount of information as their predecessors. This is leading to organizations redefining themselves with software and transforming data centers into fully virtualized and automated private clouds, while also running certain applications in a public cloud. When combined together, they form a hybrid cloud—where almost all applications will live to make IT more efficient and agile and cost-effective. Suggesting a significant move toward adoption of a hybrid cloud model, last week the Economist Intelligence Unit published a report which found that 63% of business executives plan to increase reliance on corporate IT to deliver both internal and external IT resources.

To help customers navigate arguably the biggest transformational shift the IT industry has ever seen, EMC is delivering new Software-Defined Storage products to help organizations manage their traditional enterprise applications: deploy next-generation applications faster, with new levels of efficiency and speed: and convert new sources of data insight into new revenue streams.

New Product Highlights

Executive Quote:

David Goulden, CEO, EMC Information Infrastructure

The industry is navigating the single-most transformative IT shift ever. It’s driven by billions of devices, billions of users and millions of applications. Not a single industry or organization is immune to this sweeping change. The priority for customers today is to drive competitive advantage by harnessing the forces of mobile, social, cloud and Big Data, while maximizing existing investments that support traditional enterprise workloads. The Hybrid cloud model allows customers to run applications easily and cost-effectively inside or outside of their data centers, and today’s Software-Defined products make this possible.

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