Multiple small companies are challenging the status quo and embracing the notion – disrupt or be disrupted. These disruptors are leveraging the key digital transformations to reinvent – if not invent, writes INDRAN NAICK.
Across the continent we see more and more forward-thinking empowering applications of technology. There is a surge in tech start-ups and a swell in the optimism for what technology can do to help the manifold challenges facing the continent.
Companies like the winner of IBM Smart Camp 2015 in South Africa, micro jobbing platform M4JAM (Money for Jam), are shaking up industry with their disruptive business models. They are on a mission to change the world one micro job at a time – disrupting traditional players in the research, mystery shopping, merchandising and brand activation sector. Their engaging platform enables their community of over 90000 people the opportunity to earn money by using their smart phones as they go about their daily routines.
In just under 15 months M4JAM has been able to demonstrate value to 95 of the biggest brands in South Africa. Providing them with real time data which, with the help of Pondering Panda, is now being turned into real time insights. This access to immediate information allows brands the opportunity to change strategy or respond to market changes while a promotion is on or product is still offered.
Real time, in the moment insights, is proving to be a significant competitive advantage for companies embracing M4JAM.
Interestingly, it’s not alone. Multiple smaller niche digital companies are challenging the status quo and embracing the notion – disrupt or be disrupted.
These disruptors are doing something different. They are leveraging the key digital transformations to reinvent – if not invent – their business processes.
Using new mobile apps to bring data and decision making to the fingertips of people at the front lines, disruptors are enabling the people who need to respond. In doing this they enable the organisation to become more nimble and provide better service.
Today more data, insight and capabilities are available in both employee and customer devices at the point of action, enabling faster, better decisions and action in the business moment. Disruptors are using insight from nontraditional data – social data from the likes of Twitter, the Internet of Things (IoT), wearable devices and m2m to capture insight and create new business moments.
Disruptors are also focusing on creating their unique differentiation and sourcing from developer communities to help complete complex products and solutions. They are leveraging digital services from a broad ecosystem so they can focus on their core competencies. Pretty smart, right?
Yet these new perspectives and approaches are grounded firmly in digital business transformation. Understand which business processes are going to change, which ones are impacted and which have potential for improvement with technology – specifically cloud.
Above all, disruptors understand the next generation of IT is built around a hybrid cloud. That’s cloud that uses private cloud foundation combined with the strategic integration and use of public cloud services. The best of both worlds so to speak.
Cloud technology in this hybrid format offers the company the ability to securely connect apps, data and services across the cloud and traditional systems – along with devices – and also seamlessly weave data and services with APIs to create new apps.
Now imagine using the insight from that data in real time business critical processes and you can begin to grasp just how this new hybrid cloud provides access to a wealth of data for innovation.
Another example of this born-on-the cloud innovation is from a company called Figtory, a small mobile development shop that has adopted Bluemix and Softlayer to accelerate their product development lifecycle. The IBM cloud platforms gave them the ability to quickly host and test new products and services. They can now quickly turn innovations into prototypes to show their prospective clients what the finished product might look like, reducing the cycle time from weeks to days.
So, while there may not be a “one size fits all” remedy for business today, or a cloud solution that fits every situation, there is a growing awareness that cloud technology enables and accelerates digital business. It’s the transformation required to disrupt or avoid being disrupted.
* Indran Naick, Cloud Ecosystems and Enterprise Development Leader, IBM South Africa.
Win a Poster Heater with Gadget and Takealot.com
This winter Gadget and Takealot.com are giving away three Poster Heaters, which look like posters but become heaters when you plug them in.
Three Gadget readers will each win a unit, valued at R550 each. To enter, follow @GadgetZA and @Takealot on Twitter and tell us on the @GadgetZA account how many Watts the heater consumes.
What’s the big deal about these heaters? Many of us are struggling to keep the balance between soaring electricity costs and the need to keep warm this winter.
However, the recently launched Poster Heater by EasyHeat and distributed in South Africa by Takealot.com is not only one of the most cost effective electric heaters currently on the market, it is also easy to setup and use.
As the name indicates, it is a poster similar to one you would hang on a wall. But, plug it in and it turns into a 300 Watt heater. The Poster Heater isn’t designed to heat hallways or large rooms, but rather smaller ones like a bedroom or a baby’s nursery or a dressing room.
It uses radiant heating, which means that it heats up in a couple of minutes and the heat is directed at the objects or people around it, quickly taking the chill out of the air and providing a comfortable ambient temperature.
The other advantage of radiant heating is that it doesn’t dry out the air like infrared or gas heaters. Users also don’t have to worry about their children or pets getting too close to it because, even though it gets hot, it can be touched.
To enter the competition follow the steps below:
Competition entry details:
3. The competition closes on 31 July 2018.
4. Winners will be notified via Twitter on 1 August and Takealot.com will be in touch to organise delivery.
5. The competition is only open to South African residents.
Happy Emoji Day! Here’s 10 reasons to be cheerful
First created by Shigetaka Kurita in 1999, the emoji has become a huge part of everyday communication. Whether you love them or hate them, flying dollar bills, applauding hands and rolling eyes are here to stay.
Scientist suggest that the use of emojis will help us gain the same satisfaction from digital interactions as we enjoy from personal contact.
Almost two decades later, and we have over 2600 unique emojis to perfectly express what we feel, thank you Mr Kurita! Join HMD, the home of Nokia phones as we celebrate World Emoji Day on the 17th of July with these interesting emoji facts:
The most popular emoji used is “Person Shrugging”
1. The Nokia 3310 was chosen as one of the first 3 “National” emojis for Finland… it represents unbreakable!
2. South Africa’s favourite emoji is the “Kiss and wink”… how sweet SA!
3. French is the only language where a ‘smiley’ does not top the list for its use
4. On average, over 60 billion emojis are sent on Facebook every day
5. For the first time ever, the Oxford Dictionaries Word of the Year was a pictograph! The “Face with Tears of Joy” was crowned word of the year in 2015
6. According to Emojipedia, some of the most requested emoji’s include afro, a bagel and hands making a heart
7. To include all races, a diversity pack was released in 2017
8. It has become so trendy that the Museum of Modern Art displays the original emoji collection on canvas
9. In 2009, Herman Melville’s classic Moby Dick was completely translated into emoji’s