A new study has revealed that the ease with which we can search for a person’s personal details online has led to many users not being able to recall vital information such as their home telephone number.
The ‘Google Effect’, the impact on our memory of being able to find information online has extended to include important personal information and mobile devices, a new study by Kaspersky Lab has found. The study reveals that the majority of connected consumers across Europe can’t recall critical phone numbers from memory, including those of their children (53%), children’s schools (90%) and place of work (51%). Around a third could not remember their partner’s number – yet just four in ten have forgotten their home phone numbers when aged 10 and 15.
Kaspersky Lab surveyed 6,000 consumers aged 16 and older in six European countries. The findings suggest that our inability to retain important information is due to the fact that we are handing over responsibility for remembering it to digital devices such as smartphones. Just under half (43%) of the youngest consumers surveyed (16 to 24 year-olds) say that their smartphone holds almost everything they need to know or recall.
Kaspersky Lab has termed this phenomenon Digital Amnesia: the experience of forgetting information that you trust a digital device to store and remember for you.
The study found evidence of Digital Amnesia across all age groups and equally among both men and women.
Not surprisingly, the study also found that the loss or compromise of data stored on digital devices, and smartphones in particular, would leave many users devastated. Four in ten women and the same number of 16 to 24 year-olds would be overwhelmed by sadness since they have memories stored on their devices that they believe they might never get back. One in four of both women and younger respondents would be totally frantic: their devices are the only place they store images and contact information.
So it is worrying that despite this growing reliance on digital devices as the guardian of our memories, and the profound emotional impact of losing those memories – the study found that consumers across Europe are failing to adequately protect these devices with IT security. Smartphones and tablets are particularly poorly protected: just one in three (36%) installs extra IT security on their smartphone and only a quarter (23%) adds any to their tablet. One in five (21%) don’t protect any of their devices with additional security.
“Connected devices enrich our lives but they have also given rise to Digital Amnesia. We need to understand the long term implications of this for how we remember and how we protect those memories. The phone numbers of those who matter most to us are now just a click away – so we no longer bother to memorise the details.
Further, an overwhelming 86% of those surveyed say that in our increasingly hyper-connected world people simply have too many numbers, addresses, handles etc. for them to remember even if they wanted to. We discovered that the loss or compromise of this precious information would not just be an inconvenience; it would leave many people deeply distressed. Kaspersky Lab is committed to helping people understand the risks their data could be exposed to, and empowering them to tackle those risks, for example, by installing security software that would keep their devices and data protected.” said David Emm, Principal Security Researcher, Kaspersky Lab.
An in-depth report, entitled ‘The rise and impact of Digital Amnesia: Why we need to protect what we no longer remember’ can be found at the following link.
CES: So long, and thanks for all the beer!
Last week, the Las Vegas expo showed off its fun side with state-of-the-art technologies for enjoying beer, writes BRYAN TURNER
From craft beer-making machines to robots that pour beer, CES had more beer than usual in Las Vegas last week. And even free beer if you found the right stand. Stampede’s saloon-style booth offered beer to visitors who tried out its latest drones, virtual reality, and other gaming products. No beer tech, though.
Here are some of the beer technologies that stood out:
LG HomeBrew – Craft beer made at home
LG’s HomeBrew craft beer-making machine, debuted at CES 2019, brings the brewing process home thanks to single-use capsules, a self-cleaning feature, and an algorithm optimised for fermentation.
Like a Nespresso coffee machine, the beer maker uses capsules, which contain malt, yeast, hop oil and flavouring. At the press of a button, LG HomeBrew automates the whole procedure from fermentation and carbonation to ageing. A companion app lets users check HomeBrew’s status at any time during the process, from their handsets.
The beer machine not only offers a simple way to make craft
Designed with discerning beer lovers in mind, HomeBrew allows for in-home production of batches of more than 4 litres of beer in a variety of styles. The following five distinctive, flavoured beers are available now:
- Hoppy American IPA
- Golden American Pale Ale
- Full-bodied English Stout
- Zesty Belgian-style Witbier
- Dry Czech Pilsner
The only catch? It takes about two weeks to make, depending on the beer type.
“LG HomeBrew is the culmination of years of home appliance and water purification technologies that we’ve developed over the decades,” said Dan Song, president of LG Electronics Home Appliance & Air Solutions Company. “Homebrewing has grown at an explosive pace, but there are still many beer lovers who haven’t taken the jump because of the barriers to entry, like complexity, and these are the consumers we think will be attracted to LG HomeBrew.”
Click here to read about the party speaker that holds beer and robots that pour beer.
CES: Alienware gets Legend-ary
At CES in Las Vegas last week, Dell’s Alienware released a family of high-end, thin, light, and affordable machines for both amateur and professional gamers – and a new identity.
Alienware marked CES 2019 as a brand milestone with the debut of a new design identity, Alienware Legend. It aims to set a new bar of excellence for what gamers want most – performance and function. Alienware says it evaluated multiple concepts and chose one that was the biggest and boldest departure from its current look.
Alienware Legend, says the company, stays true to the brand’s core design tenets, taking cues from its deep roots in sci-fi culture and its early industrial designs, to distinguish the brand from the rest of the industry. The new Legend design is optimised with cutting-edge thermal cooling technology to achieve and sustain overclocking power, improved AlienFX lighting, and ultra-thin screen borders. It also unveiled a new “three-knuckle hinge” design that reduces the overall dimension while creating a stronger assembly, all combining to yield a better gaming experience.
“We’re excited to come to this year’s CES with some truly groundbreaking products, next-gen software and strategic partnerships that will bring more people to experience PC gaming and advance the industry,” said Frank Azor, vice president and general manager of Alienware. “The legend design answers the call for more and better from our gaming community, and the new G Series laptops will make PC gaming even more accessible to those looking for high-performance gaming at a cost they can appreciate.”
Click here to read about Alienware Legend in action with the Area-51m and m-series laptops