A new study has revealed that the ease with which we can search for a person’s personal details online has led to many users not being able to recall vital information such as their home telephone number.
The ‘Google Effect’, the impact on our memory of being able to find information online has extended to include important personal information and mobile devices, a new study by Kaspersky Lab has found. The study reveals that the majority of connected consumers across Europe can’t recall critical phone numbers from memory, including those of their children (53%), children’s schools (90%) and place of work (51%). Around a third could not remember their partner’s number – yet just four in ten have forgotten their home phone numbers when aged 10 and 15.
Kaspersky Lab surveyed 6,000 consumers aged 16 and older in six European countries. The findings suggest that our inability to retain important information is due to the fact that we are handing over responsibility for remembering it to digital devices such as smartphones. Just under half (43%) of the youngest consumers surveyed (16 to 24 year-olds) say that their smartphone holds almost everything they need to know or recall.
Kaspersky Lab has termed this phenomenon Digital Amnesia: the experience of forgetting information that you trust a digital device to store and remember for you.
The study found evidence of Digital Amnesia across all age groups and equally among both men and women.
Not surprisingly, the study also found that the loss or compromise of data stored on digital devices, and smartphones in particular, would leave many users devastated. Four in ten women and the same number of 16 to 24 year-olds would be overwhelmed by sadness since they have memories stored on their devices that they believe they might never get back. One in four of both women and younger respondents would be totally frantic: their devices are the only place they store images and contact information.
So it is worrying that despite this growing reliance on digital devices as the guardian of our memories, and the profound emotional impact of losing those memories – the study found that consumers across Europe are failing to adequately protect these devices with IT security. Smartphones and tablets are particularly poorly protected: just one in three (36%) installs extra IT security on their smartphone and only a quarter (23%) adds any to their tablet. One in five (21%) don’t protect any of their devices with additional security.
“Connected devices enrich our lives but they have also given rise to Digital Amnesia. We need to understand the long term implications of this for how we remember and how we protect those memories. The phone numbers of those who matter most to us are now just a click away – so we no longer bother to memorise the details.
Further, an overwhelming 86% of those surveyed say that in our increasingly hyper-connected world people simply have too many numbers, addresses, handles etc. for them to remember even if they wanted to. We discovered that the loss or compromise of this precious information would not just be an inconvenience; it would leave many people deeply distressed. Kaspersky Lab is committed to helping people understand the risks their data could be exposed to, and empowering them to tackle those risks, for example, by installing security software that would keep their devices and data protected.” said David Emm, Principal Security Researcher, Kaspersky Lab.
An in-depth report, entitled ‘The rise and impact of Digital Amnesia: Why we need to protect what we no longer remember’ can be found at the following link.
Win a Poster Heater with Gadget and Takealot.com
This winter Gadget and Takealot.com are giving away three Poster Heaters, which look like posters but become heaters when you plug them in.
Three Gadget readers will each win a unit, valued at R550 each. To enter, follow @GadgetZA and @Takealot on Twitter and tell us on the @GadgetZA account how many Watts the heater consumes.
What’s the big deal about these heaters? Many of us are struggling to keep the balance between soaring electricity costs and the need to keep warm this winter.
However, the recently launched Poster Heater by EasyHeat and distributed in South Africa by Takealot.com is not only one of the most cost effective electric heaters currently on the market, it is also easy to setup and use.
As the name indicates, it is a poster similar to one you would hang on a wall. But, plug it in and it turns into a 300 Watt heater. The Poster Heater isn’t designed to heat hallways or large rooms, but rather smaller ones like a bedroom or a baby’s nursery or a dressing room.
It uses radiant heating, which means that it heats up in a couple of minutes and the heat is directed at the objects or people around it, quickly taking the chill out of the air and providing a comfortable ambient temperature.
The other advantage of radiant heating is that it doesn’t dry out the air like infrared or gas heaters. Users also don’t have to worry about their children or pets getting too close to it because, even though it gets hot, it can be touched.
To enter the competition follow the steps below:
Competition entry details:
3. The competition closes on 31 July 2018.
4. Winners will be notified via Twitter on 1 August and Takealot.com will be in touch to organise delivery.
5. The competition is only open to South African residents.
Deezer to host Hotstix’s Mandela tribute playlist
Deezer is celebrating Nelson Mandela on the centenary of his birthday by hosting a tribute playlist created by music legend Sipho “Hotstix” Mabuse.
Mabuse, a legendary figure in African music, first rose to prominence in the 1970s with his band Harari and later developed a name for himself as a solo artist. One of his best known songs was the global hit BurnOut in the 1980s.
The playlist takes the listener on a captivating musical journey through the life of Nelson Mandela. It was compiled by Mabuse, who consulted with Mandela’s family and friends to ensure that the music would be relevant and accurate. The playlist also features commentary by Mabuse, which was recorded in his Soweto home.
“I have tried to tell the story of the music that Madiba loved,” says Mabuse. “The Playlist excludes the time in prison obviously, as Madiba would not have had exposure to music in that time. We have focused on the music we know he loved before and after that period. This recording was really an emotional journey for me, but an incredible opportunity to document these memories.”
The playlist features the music the young Mandela loved, such as The Manhattan Brothers, Solomon Linda, Brenda Fassie and Miriam Makeba. It includes struggle songs from Chicco, Johnny Clegg, Hugh Masekela and Yvonne Chaka Chaka. The playlist also includes Mandela by Zahara, one of the younger artists who caught Madiba’s ear.
Mabuse also offers stories of his own songs, such as Shikisha, a song greatly beloved by the former President.
“I was delighted to share my thoughts and hope the listeners enjoyed the musical journey,” says Mabuse. “Madiba did enjoy music immensely and we all have a purpose wherever we are in the world to celebrate culture and to learn from different cultures and music forms and styles.”
This playlist was inspired by the Nelson Mandela 100 campaign, calling on corporates and individuals to act as sources of inspiration and engage in conversation and action.