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DEOD gets cricket rights

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Internet TV service DEOD (Digital Entertainment on Demand) has secured the near-live short-form digital rights for the International Cricket Council (ICC) Champions Trophy 2017 and the ICC Women’s World Cup 2017 tournaments.

Owner of the service, by on-demand solutions provider Discover Digital, has been appointed the exclusive aggregator in Sub-Saharan African by the Channel 2 Group for all ICC tournaments up to and including  the 2019 ICC World Cup.

In addition to being the exclusive digital rights licensor in Sub Saharan Africa, Channel 2 Group also holds the exclusive global audio rights of the ICC until the 2023 World Cup.

Tim Cook, senior manager for sports at Discover Digital, describes the deal as “huge” for South Africa. It will allow DEOD to take near-live highlights of the events to South African cricket fans within minutes of them happening throughout the day.

“It’s phenomenal,” he says. “For the first time, South Africans will have access to near-live short-form content to stay on top of what’s happening, on the go, in the most important cricket tournament after the World Cup. They will be able to see the most spectacular moments and track the progress of the world’s leading cricketing teams – including South Africa – throughout the tournaments during every hour of play. We have created a Cricket package to cover both of these tournaments costing just R10, so fans don’t have to subscribe to our Premium Package if they just want cricket. The content will of course be available to our Sports OnDemand and DEOD Premium Customers too at no additional cost.”

Stephen Watson, Managing Director of Discover Digital, says: “This is a significant deal in the sports space, taking a major mainstream event out of the pay-TV arena to a much broader audience. We have seen a massive trend towards near-live short-form action content, as many people simply don’t have the time to sit and watch a whole day of sports, but they still want to keep up to date with the action. This is a fantastic way for fans to keep up with a tournament like this wherever they are, and they don’t have to wait for a sports roundup at the end of the day.”

Watson says the deal takes the mainstream sport of International Cricket to all viewers, and allows sponsor brands to extend their reach while new brands can now associate themselves with the sport. “It’s perfect for busy sports fans on the go, and it’s ideal for mobile viewers, so we are keen to partner with brands and telcos to take it to their customer bases too. Discover Digital will also be extending this partnership and exciting content licensing opportunity to ASEAN & Australia, engaging partners in these territories that wish to work with us and C2G.”

DEOD has created a dedicated OnDemand Category for the ICC tournaments, starting with the ICC Champions Trophy which runs from 1 – 18 June in England and Wales. All the key action plays will be shared, giving fans ongoing updates of the most exciting moments of the event within minutes of key match action. Access to DEOD enables a lot more near-live content to be viewed than is generally available through other public platforms. The ICC Women’s World Cup from June 24 – July 23 will also have a pop-up channel. Highlights from the tournaments will also be featured as part of DSN – DEOD Sports Network. The DSN content will also include build-up content, analysis and interviews before and after the matches.

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CES: And thanks for all the beer!

Last week, the Las Vegas expo showed off its fun side with state-of-the-art technologies for making and enjoying beer, writes BRYAN TURNER

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From craft beer-making machines to robots that pour beer, CES had more beer than usual in Las Vegas last week. And even free beer if you found the right stand. Stampede’s saloon-style booth offered beer to visitors who tried out its latest drones, virtual reality, and other gaming products. No beer tech, though.

Here are some of the beer technologies that stood out:

LG HomeBrew – Craft beer made at home

LG’s HomeBrew craft beer-making machine,  debuted at CES 2019, brings the brewing process home thanks to single-use capsules,  a self-cleaning feature, and an algorithm optimised for fermentation. 

Like a Nespresso coffee machine, the beer maker uses capsules, which contain malt, yeast, hop oil and flavouring. At the press of a button, LG HomeBrew automates the whole procedure from fermentation and carbonation to ageing. A companion app lets users check HomeBrew’s status at any time during the process, from their handsets.

The beer machine not only offers a simple way to make craft beer, but also enhances the quality of beer it makes. The fermentation algorithm intelligently controls the fermenting process with precise temperature and pressure control. It automatically sanitises itself, using nothing more than hot water, ensuring everything is hygienically clean for the next batch.

Designed with discerning beer lovers in mind, HomeBrew allows for in-home production of batches of more than 4 litres of beer in a variety of styles. The following five distinctive, flavoured beers are available now: 

  • Hoppy American IPA
  • Golden American Pale Ale
  • Full-bodied English Stout
  • Zesty Belgian-style Witbier
  • Dry Czech Pilsner

The only catch? It takes about two weeks to make, depending on the beer type.

“LG HomeBrew is the culmination of years of home appliance and water purification technologies that we’ve developed over the decades,” said Dan Song, president of LG Electronics Home Appliance & Air Solutions Company. “Homebrewing has grown at an explosive pace, but there are still many beer lovers who haven’t taken the jump because of the barriers to entry, like complexity, and these are the consumers we think will be attracted to LG HomeBrew.”

Click here to read about the party speaker that holds beer and robots that pour beer.

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CES: Alienware gets Legend-ary

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At CES in Las Vegas last week, Dell’s Alienware released a family of high-end, thin, light, and affordable machines for both amateur and professional gamers – and a new identity.

Alienware marked CES 2019 as a brand milestone with the debut of a new design identity, Alienware Legend. It aims to set a new bar of excellence for what gamers want most – performance and function. Alienware says it evaluated multiple concepts and chose one that was the biggest and boldest departure from its current look.

Alienware Legend, says the company, stays true to the brand’s core design tenets, taking cues from its deep roots in sci-fi culture and its early industrial designs, to distinguish the brand from the rest of the industry. The new Legend design is optimised with cutting-edge thermal cooling technology to achieve and sustain overclocking power, improved AlienFX lighting, and ultra-thin screen borders. It also unveiled a new “three-knuckle hinge” design that reduces the overall dimension while creating a stronger assembly, all combining to yield a better gaming experience.

“We’re excited to come to this year’s CES with some truly groundbreaking products, next-gen software and strategic partnerships that will bring more people to experience PC gaming and advance the industry,” said Frank Azor, vice president and general manager of Alienware. “The legend design answers the call for more and better from our gaming community, and the new G Series laptops will make PC gaming even more accessible to those looking for high-performance gaming at a cost they can appreciate.”

Click here to read about Alienware Legend in action with the Area-51m and m-series laptops

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