Database 360, a division of CG Consulting, showcased its products at the recent Data Marketing Show. The show is the cornerstone of Marketing Week Live, the UK’s largest marketing event.
The Data Marketing Show attracts leading marketers looking to improve, understand, and develop their data driven marketing to ensure the most efficient campaigns. The Show hosts leading suppliers and experts in data marketing with the products, knowledge and solutions to enhance marketing campaigns.
CG Consulting sales and marketing director Louise Robinson says the event was a huge success and attracted thousands of visitors looking to do business in Africa. ‚The Show attracts a highly focussed audience of data and marketing professionals, who are responsible for buying, sourcing and influencing the purchasing of all data products and services.‚
‚Database 360 unveiled its latest African database, a comprehensive resource of companies and executives throughout the African continent. Database 360 is a database developed specifically to provide organisations wanting to do business in Africa with access to the right people, the right contact details, and the right information about the specific needs of these companies,‚ she explains.
Database 360 is a data company with offices in South Africa and the UK. The company does not purely collate data with contact details, its team of specialised consultants contacts clients, discusses the client’s potential business needs and develops data resources – based on this information.
In addition, the company conducts regular research and surveys through its databases, especially to determine their specific needs. As a result, Database 360 has a wealth of relevant information that can be used by companies, specifically in the IT industry.
To date, the company has prided itself on being able to offer its clients with not only the first level contact data, but also the informational data that is able to provide insight into a client’s needs.
According to Robinson, the African database now available from Database 360 is the first of its kind, providing up-to-date information on the myriad of businesses throughout the African continent.
The data currently held by Database 360 includes corporate data across all the major business verticals with contacts for the offices of IT, finance, CEO, HR etc. In addition, the company has French, Portuguese and Arabic speaking people working within the company that has assisted the company overcome the language barrier when dealing with many African organisations. As a result, Database 360 has become a gateway to doing business in Africa.
‚It has been our goal over the last couple of years to develop a qualified database that will offer our own clients a full view of businesses in Africa, and I believe we have now achieved this,‚ she concludes.