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Data is the key asset for dot.com success

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There isn’t a silver bullet to make your business “the next Uber”, but one vital aspect of the Uber culture these businesses have instilled in their employees, customer service and operations, is understanding and using data, writes SEKETE PATRICK MAPHOPHA of NetApp Africa.

Nowadays, if you watch Dragon’s Den or The Apprentice, the majority of the proposed business ideas – not necessarily those that receive investment – are online-based businesses or apps. At the very least, budding entrepreneurs are advised to ditch the traditional retail store. Therefore, it’s no wonder that companies like Amazon.com, Uber and AirBnB, the fastest-growing companies in their respective fields, are both the inspiration and envy of SME owners.

There isn’t a silver bullet to make your business “the next Uber” as so many claim, but one vital aspect of the Uber culture these businesses have instilled in their employees, customer service and operations, is understanding and using data.

Mantras like “Data is the new currency”, “Data = profit” and “Data holds the key to our future” are bandied about, and it can hardly be denied that for a company that does not produce any products of its own, data is arguably its most valuable asset. Central to this mantra needs to be a cloud storage solution like NetApp, aimed at simplifying data control and mobility across on-premises, hybrid cloud, and public cloud infrastructures.

Fostering a ‘sharing economy’

The ubiquity of technology in our daily lives and the growing digitisation of services means that our lives are becoming more and more “connected”, in terms of being connected to the internet and to data from multiple sources which are linked together and used to make another service relevant. Now it’s time for SMEs with an appetite for growth, or that want to increase their value proposition to existing customers, to make data a key part of their business culture.

The proof of the success of data for driving business growth can be seen in the “Sharing Economy” trend, which began in the early 2000s. As consumers, we’re constantly connecting intelligent cars, speakers, watches, lightbulbs and more to the Internet. Experts are therefore predicting a 4300% increase in data production in 2020 compared to 2012. In order to address the data overload, SMEs need to rather invest in a hybrid cloud solution, such as one built on a Data Fabric, to place the control in their hands. With that solution they can:

  • Synchronize data between on-premise and cloud storage for data analytics purposes;
  • Back up data securely to on-premises, hosted, or public clouds by using cloud-integrated storage;
  • Gain insights into their cloud workloads across on-premises and cloud environments with.

By having full control over data workloads, connecting to consumers can be made easier than ever before.

Building out the necessary infrastructure to take data to definitive success

By utilising the data at a company’s disposal from any and every relevant channel, SMEs stand to gain in two key ways.

Firstly, they can use the data for their own strategy, improving competitiveness and operational efficiency, while being able to create new products and services with real, actionable insight into the target customer. This is crucial for SMEs who have much smaller budgets than their enterprise rivals with which to develop and research new offerings, and can be a key driver in allowing SMEs to compete on a larger scale.

In order to fulfil this, SMEs will have to consider their IT infrastructure and look into storage and analytics solutions that can support both the volume of data required, and the processing capability necessary to transform huge amounts of raw actionable data into useable insights. The NetApp ONTAP storage operating system is one such example, and can be used across cloud and on-premises infrastructure to create a Data Fabric that acts as a single system, meaning that data is more easily managed and controlled.

Secondly, for SMEs who either can’t or don’t want to use data directly, there is also a financial opportunity presented by the growth in data. Data sets can be sold on to third parties who may be able to transform it into exciting new innovations and services.

We are living in a data-powered world, where data, devices and systems are unifying to produce the best products and services for customers, and the best ROI opportunities for businesses – SMEs and enterprises alike. As more devices become connected, we are moving towards a future powered entirely by data – and SMEs can’t afford to miss out.

* Sekete Patrick Maphopha, NetApp Africa CTO and Technology Evangelist

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Low-cost wireless sport earphones get a kickstart

Wireless earphone brands are common, but not crowdfunded brands. BRYAN TURNER takes the K Sport Wireless for a run.

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As wireless technology becomes better, Bluetooth earphones have become popular in the consumer market. KuaiFit aspires to make them even more accessible to more people through a cheaper, quality product, by selling the K Sport Wireless Earphones directly from its Kickstarter page

KuaiFit has an app by the same name which offers voice-guided personal training services in almost every type of exercise, from cardio to weight-lifting. A vast range of connectivity to third-party sensors is available, like heart rate sensors and GPS devices, which work well with guided coaching. 

The app starts off with selecting a fitness level: beginner, intermediate and advanced. Thereafter, one has the ability to connect with real personal trainers via a subscription to its paid service. The subscription comes free for 6 months with the earphones, and R30 per month thereafter. 

The box includes a manual, a USB to two USB Type B connectors, different sized soft plastic eartips and the two earphone units. Each earphone is wireless and connects to the other independently of wires. This puts the K Sport Wireless in the realm of the Apple Earpods in terms of connection style. 

The earphones are just over 2cm wide and 2cm high. The set is black with a light blue KuaiFit logo on the earphone’s button. 

The button functions as an on/off switch when long-pressed and a play/pause button when quick-pressed. The dual-button set-up is convenient in everyday use, allowing for playback control depending on which hand is free. Two connectivity modes are available, single earphone mode or dual earphone mode. The dual earphone mode intelligently connects the second earphone and syncs stereo audio a few seconds after powering on. 

In terms of connectivity, the earphones are Bluetooth 4.1 with a massive 10-meter range, provided there are no obstacles between the device and the earphones. While it’s not Bluetooth 5, it still falls into the Bluetooth Low Energy connection category, meaning that the smartphone’s battery won’t be drastically affected by a consistent connection to the earphones. The batteries within the earphones aren’t specifically listed but last anywhere between 3 and 6 hours, depending on the mode. 

Audio quality is surprisingly good for earphones at this price point. The headset style is restricted to in-ear due to its small design and probable usage in movement-intensive activities. As a result, one has to be very careful how one puts these earphones, in because bass has the potential of getting reduced from an incorrect in-ear placement. In-ear earphones are usually notorious for ear discomfort and suction pain after extended usage. These earphones are one of the very few in this price range that are comfortable and don’t cause discomfort. The good quality of the soft plastic ear tip is definitely a factor in the high level of comfort of the in-ear earphone experience.

Overall, the K Sport Wireless earphones are great considering the sound quality and the low price: US$30 on Kickstarter.

Find them on Kickstarter here.

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Taxify enters Google Maps

A recent update to Taxify now uses Google Maps which allows users to identify their drivers, find public transport and search for billing options.

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People planning their travel routes using Google Maps will now see a Taxify icon in the app, in addition to the familiar car, public transport, walking and billing options.

Taxify started operating in South Africa in 2016 and as of October 2018 operates in seven South African cities – Johannesburg, Ekurhuleni, Tshwane, Cape Town, Durban, Port Elizabeth and Polokwane.

Once riders have searched for their destination and asked the app for directions, Google Maps shares the proximity of cars on the Taxify platform, as well as an estimated fare for the trip.

If users see that taking the Taxify option is their best bet, they can simply tap on the ‘Open app’ icon, to complete the process of booking the ride. Customers without the app on their device will be prompted to install Taxify first.

This integration makes it possible for users to evaluate which of the private, public or e-hailing modes of transport are most time-efficient and cost-effective.

“This integration with Google Maps makes it so much easier for users to choose the best way to move around their city,” says Gareth Taylor, Taxify’s country manager for South Africa. “They’ll have quick comparisons between estimated arrival times for the different modes of transport, as well as fares they can expect to pay, which will help save both time and money,” he added.

Taxify rides in Google Maps are rolling out globally today and will be available in more than 15 countries, with South Africa being one of the first countries to benefit from this convenient service.

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