Cloud computing has been in the IT agenda for some years now, but with it evolving at such a fast pace, many are sceptical about taking the first step into the cloud. SERVAAS VENTER dispels five myths of the Hybrid Cloud.
Cloud computing has been on the IT agenda of most enterprises for the past few years. However, as you might expect of an emerging technology, it’s evolving fast and, as a result, what some businesses might have understood about public, private and hybrid cloud may no longer be true. It’s clear organisations and IT departments are struggling to understand what a true hybrid cloud is so we’re debunking the top five myths:
Myth One: I have public cloud services. I have private cloud infrastructure. Therefore I have hybrid cloud…
Owning or investing in private and public infrastructures without having a joined-up plan can land you with the benefits of neither but the risks of both. For example, local or industry data protection regulations may require that data be encrypted according to certain protocols or stored within a specific geography. Additionally, the ‘agility’ benefits of public cloud may be negated by the costs required to migrate an app from a public cloud test environment to a private cloud ‘production’ environment.
Furthermore, a well-built hybrid cloud solution should be a blending of public and private cloud environments that share a common orchestration layer. This means that data is managed and distributed in a way that optimises workloads, storage and network resources whilst, at the same time, limits organisational risk, increases productivity and delivers agility. Simply deploying isolated public and private cloud solutions isn’t really the same thing.
In short, you must have a plan, and the proper tools in place, to ensure your private and public clouds can work together.
Myth Two: It’s impossible to have a secure public cloud
There’s a myth that only data within the corporate firewall is secure. False. Today, some public cloud service providers offer encryption and security that’s equal to, or might even exceed, that which you get in typical private cloud infrastructures.
Security in the public cloud is about more than encryption though. Shared resources, international hosting and access also have their parts to play. What’s critical is that the right data is treated in the right way. Certain types of data should always go to a private cloud, other data needs to go to very specific types of public cloud, and a third category of data can be stored more flexibly.
When partnering with public-cloud providers, business should be asking: “Am I covered by relevant data sovereignty regulation?”, “Who has access to my data?” And, “Can I move the data if I need to?”
Not all data is suitable for the public cloud and not all public clouds are created equal. This, again, underscores the requirement for an intelligent orchestration layer and a clearly architected strategy to map data to the cloud.
Myth Three: You can use the public cloud for everything, so who needs hybrid?
Let’s be clear: putting some data or workloads into public resources, unless they are very carefully controlled public resources, could land you in violation of local or industry specific data protection regulations, and at huge risk. The laws around this are different in every market and are constantly under review as a range of breaches, consumer rights issues and surveillance methods are constantly changing our perceptions on how data can best be protected.
Conversely, that doesn’t mean every bit of data has to reside in the private cloud; rather an intelligent approach is required to match data to the type of storage that best meets its needs.
The success of many of the world’s most innovative organisations is built upon well-designed hybrid clouds. Many of our favourite social networks, which juggle millions of users whilst delivering updates and new services, are utilizing hybrid cloud infrastructures.
Myth Four: You lose all control of data in the cloud:
Whilst adoption of cloud services continues to increase each year, concerns persist; fear of loss of control and lack of compliance from some of the largest providers outweighs the significant benefits that businesses could see. In some cases, these concerns are well founded: some cloud players can make it hard to extract or migrate your data, deliberately or incidentally, by virtue of the mobility of the data or application in question.
Yet it’s possible to retain control in the cloud, as part of a properly orchestrated hybrid cloud environment. A well-run hybrid cloud has the ability to efficiently deliver resources, empowering IT to be a broker of cloud services, providing the control and visibility the IT department needs, and the on-demand self-service that developers and application users expect. Users can easily provision standardised services directly from an application marketplace portal, delivered from private and public clouds, set by the demands each workload requires, but built on policies set by IT.
Myth Five: The hybrid cloud isn’t for my industry:
It’s easy to think that some industries deal exclusively in data that’s too sensitive to have anything stored in the public cloud – healthcare and finance spring to mind. But, often, what we mean is that some industries will never be able to put all their information in the public cloud. And these then become the sort of organisations that benefit most from a hybrid approach.
Sure, hospitals need to exercise the most extreme levels of caution with patient records, but what about catering information? What about data on their laundry? How sensitive is the stationery order? You don’t want to bear the increased costs of protecting non-sensitive data in state-of-the-art facilities. This is where strategic planning of the hybrid cloud becomes so important.
Many enterprises have already embarked on a journey to the hybrid cloud. This will continue throughout 2015 as businesses look to the cloud for burst resources, data protection, archive, storage tiering and more.
This growth is being driven by factors including greater bandwidth, lower storage costs and enhanced security, combined with the need for greater scale. An increasing number of third-platform businesses like Netflix have become adopters of hybrid cloud, driven by the need to scale at a moment’s notice, but who also understand the growing complexities around securing data across international boundaries.
The competitive advantages in adopting a hybrid cloud strategy are hard to argue. Forward looking enterprises that are able to see through the myths have the opportunity to completely transform the economics of IT service delivery… and their entire business in the process.
* Servaas Venter, Country Manager, EMC Southern Africa
* Follow Gadget on Twitter on @GadgetZA
Projection tech transforms retail
By TIMOTHY WILSON, visual imaging business account manager at Epson South Africa
Display designs, such as those found in retail stores, are no longer confined to static visuals on pull-up banners, 2D print and posters. The increasingly popular use of projection technology has ushered in new and exciting ways to create immersive displays using rich media and high-quality visual content to go beyond the four walls of traditional marketing.
In the past, projectors were lamp-based and prone to failure when used in a harsh environment, such as a retail store. Today, newly introduced laser projection technology has unlocked a range of capabilities.
Transforming the way brands engage with audiences
Creative techniques such as projection mapping, which can be described as the projection of video, animation and other colourful displays onto 3D surfaces, have completely transformed the way brands engage with audiences and can live in retail spaces, concert halls and even sports stadiums.
Projection mapping offers venues wide-spread creativity in using lighting in small or large environments, as was the case with Epson’s showstopping kinetic portal, which implemented projection mapping on a 360 degree vortex at the largest AV and systems integration show in the world – Integrated Systems Europe 2019. Driven by a new, affordable generation of projectors, mapping not only covers flat walls and traditional projections screens but also irregular shapes, objects, and even entire building façades.
When projecting on a larger scale, such as at events and music concerts, the process of visually combining several projectors to display one single seamless image might sound simple enough in principle but can prove to be a challenging task in reality. To overcome this challenge, experiential marketers are adopting the use of image edge blending, which refers to the process of stacking multiple projectors to create a single overlapped projection that appears continuous and clear.
It’s due to these advancements that displays in retail and events no longer pivot just on aesthetic appeal but can now deliver immersive consumer experiences that drive engagement and increase foot traffic. This is starting to drastically change the way that retailers, events and even restaurants host, engage, entertain and communicate with their audiences.
Projection is driving growth in experiential marketing
Consumer interest in the transition towards projection has seen this technology take centre stage at leading retailers such as Mall of Africa, events by brands such as ABSA and restaurants like Saint, transforming their environments into immersive spaces through projection that displays captivating imagery and video.
Saint restaurant in Sandton has pushed the boundaries of branding and displays, transforming all surfaces into a visual delight. Patrons entering the restaurant are greeted by a visual experience within a dome, featuring a series of moving, constantly changing artworks – such as a starry night sky or a replica of the Sistine Chapel – projected onto walls and the ceiling.
In fact, EventTrack research, which showcases the current state of marketing around the globe, highlights the continuous growth of event and experiential marketing. It notes that high-quality projection technology, more specifically its ability to emit stunning visual experiences, has grown in popularity to become the go-to tool for event organisers and retailers looking to captivate and engage with consumers.
The future of projection technology
Projection technology has proven to be an outstanding, much more cost-effective and reliable form of marketing collateral – setting an entirely new standard for high-resolution projection.
Sandton City recently embraced this market-leading technology with the installation of a virtual aquarium in its Centre Court. This installation centred on creating a 3D mapping concept that enabled shoppers to select an undersea creature from a touchpad to swim across digitised hoarding.
With capabilities to meet the demands of large-scale projection and the ability to effectively transform the way brands remain visible at shopping malls, restaurants and retail spaces – the unprecedented imaging power of projection technology has set a considerably high bar when it comes to retail and event displays.
Epson, which is not only pioneering imaging technology and innovative projection solutions, is also the market leader when it comes to high lumen laser projection, having recently announced its 30,000 lumens laser projector (EB-L30000U) which will officially launch in 2020. This high-end installation laser projector, complete with 4K enhancement, is aimed at rental and staging companies, hospitality markets and visitor attractions, which is yet another progressive step towards transforming the way marketers engage with their consumers in the 21st century.
GoFundMe hits R9bn in donations for people and causes
The world’s largest social fundraising platform has announced that Its community has made more than 120-million donations
GoFundMe this week released its annual Year in Giving report, revealing that its community has donated more than 120-million times, raising over $9-billion for people, causes, and organisations since the company’s founding in 2010.
In a letter to the GoFundMe community, CEO Rob Solomon emphasised how GoFundMe witnesses not only the good in people worldwide, but their generosity and their action every day.
“As we enter a new decade, GoFundMe is committed to spreading compassion and empathy through our platform,” said Solomon in the letter. “Together, we can bring more good into the world and unlock the power of global giving.”
The GoFundMe giving community continues to grow with both repeat donors and new donors. In fact, nearly 60% of donors were new this year. After someone makes a donation, they continue to engage with the community and give to multiple causes. In fact, one passionate individual donated 293 times to 234 different fundraisers in this past year alone. Donations are made every second, ranging from $5 to $50,000. This year, more than 40% of donations were under $50.
GoFundMe continues to be a mirror of current events across the globe. This year, young changemakers started the Fridays for Futuremovement to fight climate change, which led to a 60% increase in fundraiser descriptions mentioning ‘climate change’. Additionally, the community rallied together to support one another during natural disasters like Hurricane Dorian and the California wildfires, where thousands of fundraisers were started to help those in need.
The report includes a snapshot of giving trends from the year based on global GoFundMe data. It also includes company milestones from 2019, such as launching the company’s non-profit and advocacy arm, GoFundMe.org, and introducing GoFundMe Charity, which provides enterprise software with no subscription fees or contracts to charities of every size.
Highlights from GoFundMe’s 2019 Year in Giving report include:
- Global giving trends and data
- Top 10 most generous countries
- Top 10 most generous U.S. states and cities
- Biggest moments in 2019
To view the entire report, visit: www.gofundme.com/2019