Intelligent Energy has chosen Africa for the launch of Upp, a personal energy device to charge and power USB-compatible portable electronic devices, like smartphones, feature phones, eReaders, tablets, portable gaming consoles, as well as digital cameras.
Building on innovative fuel cell technology, Intelligent Energy showcased the device at the recent AfricaCom expo in Cape Town.
With the ability to charge and power as fast as the mains, Upp helps to power mobile commerce and connectivity within the region. Upp provides instant energy on-the-go: so as long as you have fuel, you will have energy. Upp’s Intelligent Auto Shutoff feature conserves energy and protects battery life of the electronic device it is charging. In addition, the Upp mobile app, which is free for both iOS and Android devices, provides predictive usage statistics as well as user profile information to enable better management of fuel levels.
‚”We are delighted to launch Upp, which represents a new category of energy device, and are excited about the transformational implications for the portable electronics market and the consumer,‚” said Henri Winand, CEO of Intelligent Energy. ‚”With the growing demand for portable devices, mobile and cloud services, consumers want the energy independence to keep their devices connected and powered-up all the time. Upp is evidence that fuel cells are not just rocket science: the Upp fuel cell personal energy device has the power to extend your everyday life experiences and untether you from the wall socket, while making sure you stay connected.‚”
Commenting on the pent-up demand in the region for extended uptime of portable devices, Amar Samra, Managing Director of Consumer Electronics, Intelligent Energy said: ‚”This year, we have carried out successful consumer field deployments in the region and are now in the process of expanding and recruiting further mobile partners worldwide. We believe Upp is a real game changer for Africa.
‚”Batteries need help: their capabilities haven’t kept pace with innovation in smart connected portable devices. Given that 75 per cent of the global population relies on the mobile phone to stay connected, the more you want to do with your device, the more energy you need. Consumers need a reliable source of personal and portable energy, and Upp gives you that critical uptime when you really need it.‚”
Upp How it Works
The Upp fuel cell takes hydrogen provided by the Upp fuel cartridge and combines it with air to produce clean electricity with water vapour as a by-product. Users simply need to connect the fuel cell to a replaceable fuel cartridge to experience instant energy for their devices. In addition to the fuel cartridge being replaceable, Intelligent Energy has adopted a socially responsible approach to fuel replenishment, by enabling the reuse of each cartridge multiple times.
According to the GSMA, mobile phone subscriptions have risen to 475mn from 90mn in sub-Saharan Africa within the past seven years, and worldwide the number of subscriptions has passed 6.5bn. Launched at AfricaCom 2013, Upp is designed from the ground up to address the needs of global consumers who rely on their mobile devices for productivity, leisure and livelihood and will be initially rolled out in December 2013.
Upp also comes with an app, which provides users with fuel prediction capability, personal usage statistics, FAQs and overall customer support. It can be downloaded from the Apple App Store (iOS 5 and higher) or from Google play for Android devices (Android 4.0 Ice Cream Sandwich and higher).