CES: Sony Mobile ups SmartWear game

Sony Mobile has stolen a march in the “wearable wars”” by announcing its own SmartWear brand at CES 2014.

Sony Mobile today announced the launch of SmartWear, its own brand of wearable devices and applications.

Speaking at the Consumer Electronics Show in Las Vegas, Sony Mobile president and CEO Kunimasa Suzuki, said the new products and innovations set the stage for a transformative year in 2014.

‚””Last year we made a breakthrough in bringing consumers the best of Sony in our premium products. These demonstrate our commitment to excellence in Sony’s unique user experience. Our thirst for innovation and desire to challenge conventional boundaries will deliver groundbreaking products that truly enhance consumers’ lifestyles.‚””

In addition to new Xperia smartphones, Sony Mobile outlined an upcoming range of SmartWear products, and a new Lifelog application.

The first products in the range are:

SmartBand: a wristband that tracks user’s activities, much like the fitness bands that flooded the market last year.

Core: a small device which is claimed to offer “”life empowerment”” by logging daily activities and representing them visually in Sony’s Lifelog application. It will collect photos, music, games and social activities. It can be personalized and worn flexibly in a number of different styles such as in the pocket or as a necklace.

Core is a wearable module that’s fully waterproof, despite its exposed microUSB port. This is Sony Mobile’s first product classified as ‚””waterproof‚”” without a microUSB port lid.

Suzuki described it as ‚””the tiniest gadget Sony has ever made‚””.

– Gadget.co.za

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