At CES in Las Vegas yesterday, Sony Electronics introduced a new lineup of televisions using Ambient Optimisation, a new technology that optimises picture and sound quality in any environment. A feature called Acoustic Auto Calibration detects where the user views the TV during initial setup, and calibrates sound quality based on the environment.
The new lineup also features an Immersive Edge design concept, not unlike the bezel-free TV launched at CES by Samsung. It uses a minimalist stand at the edge of the screen, offering an improved and unobstructed viewing experience.
Sony Electronics unveiled new Z8H 8K LED, A8H and MASTER Series A9S OLED, and X950H and X900H 4K LED TVs. The lineup features proprietary technologies previously only found in Sony’s Master Series models, offering a more immersive viewing experience and premium large screens.
“Delivering a personalised, immersive and true-to-life viewing experience is a core focus when developing our next-generation TVs,” said Mike Fasulo, president and chief operating officer of Sony Electronics North America. “This lineup offers incredible new features to optimise the consumer experience and continue to deliver the creator’s intent in both 4K and 8K resolution.”
Proprietary technologies being used include Sony’s Picture Processor X1 Ultimate, offering a more realistic viewing experience; Triluminos Display, to reproduce subtle nuances of colour, light and gradation, and Sound-from-Picture Reality, which aligns the position of the sound with the images on the screen. The new models incorporate Netflix Calibrated Mode, offering studio-quality Netflix content, and IMAX Enhanced 1, which brings The IMAX Experience into the home.
For upcoming next-generation gaming consoles, select new models will support 8K HDR (7,680 x 4,320) resolution, 4K (3,840 x 2,160) 120fps high frame rate, and fast response time via HDMI inputs.
Visit the next page to read about the new lineup of features and TVs.
Sony provided the following highlights of its new lineup:
- Z8H’s New Frame Tweeter: The most immersive experience is realized through enhanced picture quality, slim design and Sound-from-Picture Reality with Sony’s new Frame Tweeter technology. The Frame Tweeter vibrates the frame of the TV to emit sound, giving customers the feeling that sound is coming directly from the screen.
- X-Motion Clarity for OLED: This revolutionary technology from Sony will now be available for OLED, refining action on the screen in real time with an incredible refresh rate that is brighter and clearer than ever before.
- X-Wide Angle X950H Expansion: X-Wide Angle technology provides vivid real-world colors from any angle while retaining more brightness than other conventional LED TVs. Enjoy a great picture with incredible contrast from anywhere in the room. To offer an even more impactful viewing experience, the X950H has expanded X-Wide Angle to 55″ and 65″ class size.
- Z8H’s Backlit Remote: Customers can now enjoy their viewing experience in darker environments with the Z8H’s backlit remote.
- Android TV: The new lineup will feature Android TV with the Google Assistant, Google Play Store and Chromecast built-in, which offers users easy access to content, services and devices via its extensive platform. Sony’s original user interface menus and voice controls are also enhanced for better daily use. Expanded voice control functions enable users to enjoy live TV, apps and connected devices hands-free.
- Hands-free Capabilities for X950H and Z8H: Sony’s voice-activated TVs work alongside Google Assistant to provide a smarter viewing experience. Ask the Assistant to search for the latest blockbuster, stream shows, or open multiplayer games. Have it dim the lights by connecting smart home devices. Manage tasks and see your calendar. Or ask it questions and see the answers on your TV.
- Smart Speaker Compatibility: With the Google Assistant and Amazon Alexa enabled devices, you may cast and control videos from YouTube with Google Home or change the channel or volume with Amazon Alexa enabled devices.
- Easy Connectivity to Most Devices: With Apple AirPlay 2, users can stream movies, music, games and photos to their television right from their iPhone, iPad or Mac. Apple HomeKit technology provides an easy, secure way for users to control their television from their iPhone, iPad or Mac.
Read more about Sony’s latest TV models.
Z8H [85″ class (84.6″ diag.) and 75″ class (74.5″ diag.) models] 8K LED TV features:
- Delivers Sony’s super-high 8K detail and lifelike picture quality
- Utilizes Picture Processor X1 Ultimate to provide crisp, high contrast
- Full-Array LED brings more realistic peaks of brightness, more accurate shadow detail and deeper blacks than standard LED TVs
- New Frame Tweeter technology offers immersive experience with Sound-from-Picture Reality and slim design
- Offers a new backlit remote so customers can enjoy their viewing experience in darker environments
- Two-position stand provides customers the flexibility to create a narrower stand for smaller TV cabinets
- New Ambient Optimization optimizes picture and sound quality in any environment
- TRILUMINOS Display reproduces the subtle nuances of colour, light and gradation from video lens to living room
- Dolby Vision and Dolby Atmos support
- Features hands-free capabilities
- Works with Smart Speakers, including Google Home and Amazon Alexa enabled devices
- Easy connectivity to most devices, including Apple AirPlay 2 and HomeKit
- Quick access to an array of content and services with Android TV
- Custom Mode, along with Sony’s other calibrated viewing modes, provides various viewing options to suit customers’ tastes while faithfully preserving the creator’s intent
- 4K 120fps compatible
MASTER Series A9S [48″ class (47.5″ diag.) model] OLED TV features:
- Newly added 48″ size meets consumer demand for smaller, high-quality OLED options
- Small and central aluminium stand provides users with flexibility in smaller spaces
- Offers best-in-class MASTER series picture quality in a smaller size
- Includes Sony’s premium OLED TV features, including Picture Processor X1 Ultimate, Pixel Contrast Booster and Acoustic Surface Audio
- X-Motion Clarity technology will now be available for OLED, refining action on the screen in real time with brighter and clearer picture than ever before
- New Ambient Optimization optimizes picture and sound quality in any customer environment
- TRILUMINOS Display reproduces the subtle nuances of colour, light and gradation from video lens to living room
- Dolby Vision and Dolby Atmos support
- Works with Smart Speakers, including Google Home and Amazon Alexa enabled devices
- Easy connectivity to most devices, including Apple AirPlay 2 and HomeKit
- Quick access to an array of content and services with Android TV
- Custom Mode, along with Sony’s other calibrated viewing modes, provides various viewing options to suit customers’ tastes while faithfully preserving the creator’s intent
A8H [65″ class (64.5″ diag.) and 55″ class (54.6″ diag.) models] OLED TV features:
- Utilizes Picture Processor X1 Ultimate to provide crisp, high-contrast and true-to-life picture
- Offers Pixel Contrast Booster, which enriches colours at high brightness
- X-Motion Clarity technology will now be available for OLED, refining action on the screen in real-time with brighter and clearer picture than ever before
- Two subwoofers improve and enhance Acoustic Surface Audio
- Now supports Dolby Atmos, in addition to Dolby Vision
- New Ambient Optimization optimizes picture and sound quality in any customer environment
- TRILUMINOS Display reproduces the subtle nuances of colour, light and gradation from video lens to living room
- Works with Smart Speakers, including Google Home and Amazon Alexa enabled devices
- Easy connectivity to most devices, including Apple AirPlay 2 and HomeKit
- Quick access to an array of content and services with Android TV
- Custom Mode, along with Sony’s other calibrated viewing modes, provides various viewing options to suit customers’ tastes while faithfully preserving the creator’s intent
X950H [85″ class (84.6″ diag.), 75″ class (74.5″ diag.), 65″ class (64.5″ diag.), 55″ class (54.5″ diag.) and 49″ class (48.5″ diag.) models] 4K LED TV features:
- Offers Sony’s best-ever picture and sound quality for 4K LED TVs
- Utilizes Picture Processor X1 Ultimate to provide crisp, high contrast
- Full-Array LED brings more realistic peaks of brightness, more accurate shadow detail and deeper blacks than standard LED TVs
- X-Wide Angle technology, which provides vivid real-world colours from any angle while retaining more colour and brightness, will be expanded to 55″ and 65″ for this model
- Features improved Acoustic Multi-Audio, Sound-from-Picture Reality concept with bi-amp system, which controls main speaker and invisible tweeter separately, and X-Balanced Speaker, a new shaped speaker unit that pairs slim design with sound clarity
- Flush Surface design offers sleek, bezel-less look
- New Ambient Optimization optimizes picture and sound quality in any environment
- TRILUMINOS™ Display reproduces the subtle nuances of color, light and gradation from video lens to living room
- Dolby Vision and Dolby Atmos support
- Features hands-free capabilities
- Works with Smart Speakers, including Google Home and Amazon Alexa enabled devices
- Easy connectivity to most devices, including Apple AirPlay 2 and HomeKit
- Quick access to an array of content and services with Android TV
- Custom Mode, along with Sony’s other calibrated viewing modes, provides various viewing options to suit customers’ tastes while faithfully preserving the creator’s intent
X900H [85″ class (84.6″ diag.), 75″ class (74.5″ diag.), 65″ class (64.5″ diag.) and 55″ class (54.5″ diag.) models] 4K LED TV features:
- New mid-range Full Array LED model
- Offers Acoustic Multi-Audio with X-Balanced Speaker
- Dolby Vision and Dolby Atmos support
- Diamond cut bezel for slim design
- TRILUMINOS Display reproduces the subtle nuances of colour, light and gradation from video lens to living room
- Works with Smart Speakers, including Google Home and Amazon Alexa enabled devices
- Easy connectivity to most devices, including Apple AirPlay 2 and HomeKit
- Quick access to an array of content and services with Android TV
- Custom Mode, along with Sony’s other calibrated viewing modes, provides various viewing options to suit customers’ tastes while faithfully preserving the creator’s intent
- 4K 120fps compatible
- NEXTGEN TV compatible