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CES: Beauty and personal care get tech makeover
From devices that analyse skin to finding the right bra size, beauty-tech shines at CES, writes BRYAN TURNER.
Soma: Smart Bra Sizing
Soma is reshaping the bra sizing experience with its latest smart product, the Somainnofit. Through an app, the smart bra offers an easy solution that helps women find a best-fit bra without a measuring tape or fit quiz.
When a woman puts the smart bra on and connects it to the app, it captures four key body measurements and recommends a curated selection of Soma bras in the styles and size that will deliver her best fit. Once the process is completed, customers can use their individual measurements to purchase the recommended bras directly through the app, on Soma’s website, Soma.com, or in a Soma boutique. Multiple women can use the same Somainnofit bra by downloading the app and entering a unique bra identifier.
“Somainnofit continues the legacy of Soma’s mission to break new ground with innovative styles and powerful solutions for women that focus on fit and uncompromising comfort,” says Mary van Praag, president of Soma.
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