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CES: ASUS turns up volume with Waves Audio deal

At CES this week, ASUS and Waves Audio announced a strategic relationship to provide a premium sound experience on all SonicMaster products.

Digital device maker ASUS and Waves, a leading provider of audio DSP for the professional and consumer markets, have announced an expanded relationship to bring premium sound quality to ASUS’s consumer electronic product line. The agreement will incorporate Waves MaxxAudio Master processing into all ASUS products that feature ASUS SonicMaster technology.

As the driving engine of ASUS SonicMaster, MaxxAudio Master processing will enhance the clarity and depth of the user’s listening experience, whether in a game, multimedia selection of music and movies, or for online communication purposes.

An ASUS ET Series All-in-One PC, which employs Waves MaxxAudio Master processing.

An ASUS PadFone Infinity, which employs Waves MaxxAudio Master processing.

An ASUS N Series N550 Laptop, which employs Waves MaxxAudio Master processing.

‚”Ongoing developments in multimedia and entertainment applications increasingly push the capabilities of our devices,‚” said Henry Huang, director of ASUS Golden Ears Team, at the International Consumer Electronics Show (CES) in Las Vegas this week. ‚”We are certain that this strategic implementation of Waves’ embedded technologies will provide a new level of satisfaction to the ASUS user experience.‚”

Tomer Elbaz, Executive Vice President, Waves Consumer Division, added:‚”ASUS is well known for groundbreaking products, their innovative designs deserve innovative audio technology to match. ASUS Golden Ears Team makes an exceptional use of MaxxAudio professional sound technologies to create a unique, premium audio experience.‚”


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