At CES in Las Vegas last week, Dell’s Alienware released a family of high-end, thin, light, and affordable machines for both amateur and professional gamers – and a new identity.
Alienware marked CES 2019 as a brand milestone with the debut of a new design identity, Alienware Legend. It aims to set a new bar of excellence for what gamers want most – performance and function. Alienware says it evaluated multiple concepts and chose one that was the biggest and boldest departure from its current look.
Alienware Legend, says the company, stays true to the brand’s core design tenets, taking cues from its deep roots in sci-fi culture and its early industrial designs, to distinguish the brand from the rest of the industry. The new Legend design is optimised with cutting-edge thermal cooling technology to achieve and sustain overclocking power, improved AlienFX lighting, and ultra-thin screen borders. It also unveiled a new “three-knuckle hinge” design that reduces the overall dimension while creating a stronger assembly, all combining to yield a better gaming experience.
“We’re excited to come to this year’s CES with some truly groundbreaking products, next-gen software and strategic partnerships that will bring more people to experience PC gaming and advance the industry,” said Frank Azor, vice president and general manager of Alienware. “The legend design answers the call for more and better from our gaming community, and the new G Series laptops will make PC gaming even more accessible to those looking for high-performance gaming at a cost they can appreciate.”
Click here to read about Alienware Legend in action with the Area-51m and m-series laptops
Alienware Area-51m with new Legend design
Alienware Area-51m is the first product to reflect the new Legend brand identity. Almost twenty years after Alienware launched the first gaming laptop with upgradeable graphics, the company launched its second flagship notebook generation with upgradeable graphics and processors.
The redesigned Area-51m is a powerful, upgradeable gaming laptop. It is the first laptop with a 9th Gen 8-core desktop processor. It also houses 64GB2 of memory, 2.5Gbps Ethernet technology, upgradeable graphics and desktop processors, in a 17″ laptop with a narrow-bezel 144Hz The Area-51m also has cutting-edge thermal and cooling technology, 50% more performance and 32% less volume than its predecessor.
The new Area-51m is packed with an array of gaming extras, including Tobii eye-tracking technology and the latest Alienware Command Center.
Click here to read about Alienware’s m-series laptops with the Legend design.
Alienware m15 and the new Alienware m17 keep the focus on portability
Alienware also introduced its thinnest and lightest 17″ gaming notebook, the Alienware m17, adding to the Alienware m15 released previously. The device is aimed at gamers on-the-go who prioritise weight and thinness for mobility. Powerful enough to handle high-graphic games, yet portable enough to take from destination to destination, the m15 starts at 2.2kg, while the m17 starts at just 2.6kg.
Performance is delivered with the 8th-gen Intel Core i5 and i7 processors, featuring dynamic CPU overclocking, thanks to elevated thermal headroom from Cryo-Tech Cooling technology. These industry-leading processors are paired with the NVIDIA GeForce RTX 20 Series GPUs that deliver advanced gaming features, including real-time ray tracing, artificial intelligence and programmable shading.