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CES 2015: Fitbit will Charge and Surge

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The market leader in fitness trackers has announced an enhanced activity tracker and a fitness “super watch” with advanced tools for staying motivated.

At the International CES 2015 in Las Vegas this week, Fitbit, a market leader in the fast-growing Connected Health and Fitness category, announced the availability of Fitbit Charge HR and Fitbit Surge. Both began shipping immediately across North America, with global availability following shortly after.

The company also announced it will extend popular features like on-device exercise summaries – already available on Fitbit Surge – to Fitbit Charge HR, as well as new features coming soon, like multi-device support across its entire product line.

We have always understood that activity tracking is only part of the journey to attaining better health,” said James Park, CEO and Co-Founder of Fitbit. “It is critical that the information users get from tracking is easy to understand and useful, and the experience is fun and engaging – so they stay motivated.

With Fitbit Charge HR and Fitbit Surge, features like heart rate tracking are made simpler by being continuous and automatic so the technology works no matter what you’re doing and the experience is seamless yet powerful, giving users valuable all day health insights.

Fitbit provided the following information on the new devices:

Fitbit Charge HR packs advanced technology and finely tuned algorithms into a stylish, comfortable design:

The Fitbit Surge

Fitbit’s Fitness Super Watch – Fitbit Surge – includes all the powerful features of Fitbit Charge HR, plus:

The Fitbit Charge

Pricing & Availability

Fitbit Charge HR and Fitbit Surge are available now on Fitbit.com and online at leading US retailers. Both will be widely available in major North American retailers, including Best Buy, Brookstone, Dick’s Sporting Goods, Kohl’s, REI, The Sports Authority and Target, by the end of January. Major global retailers will be announced later this month.

Fitbit Charge HR ($149.95) is available in black, plum, blue and tangerine

Fitbit Surge ($249.95) is available in black, blue and tangerine

Fitbit Charge, Fitbit Charge HR and Fitbit Surge will be available in small, large and extra large sizes (extra large only available through Fitbit.com).

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