Canon launches world’s lightest DSLR camera

For a family looking to step up from smartphone photography or upgrade from their existing camera, the EOS 250D is a DSLR to consider, packed with the latest technology that provides users with a formidable introduction to interchangeable lens photography in a small and lightweight body.

The successor to Canon’s award-winning EOS 200D, the EOS 250D has a guided user interface for simplified operation, a large 24.1 Megapixel Dual Pixel CMOS APS-C sensor, 4K movie capability, fast and responsive autofocus, and connectivity to smart devices. In addition, the camera features DIGIC 8, Canon’s latest image processor which powers many of its functions, including 4K movie recording, 4K time-lapse, and 4K frame grabs from 4K movies. 

With straightforward handling in a lightweight and compact body, the EOS 250D includes a guided user interface that shows on-screen hints and tips. It is also possible for users to capture images in imaginative ways with Canon’s Creative Assist feature, a suite of effects, filters and colour adjustment tools to apply to photographs when composing an image or after it has been taken.  

Canon’s DIGIC 8 image processor supports a variety of improvements in Live View autofocus precision and Eye Auto-Focus (AF), Auto Lighting Optimizer, Digital Lens Optimizer, and Highlight Tone Priority for sharp high-resolution images ready to share straight from the camera. The 24.1 Megapixel sensor performs well in low-light and facilitates a shallow depth of field, adding background bokeh to images.

The EOS 250D is a camera for many occasions. Its intuitive Vari-Angle touchscreen enables comfortable shooting from a variety of angles, making it possible to frame selfies or vlog videos. Canon’s Dual Pixel CMOS AF technology will also keep subjects in sharp focus when shooting stills and video via the touchscreen. Delivering a classic shooting experience, the EOS 250D features an optical viewfinder with a  responsive 9-point AF, so moments can be framed clearly and as they were seen with the naked eye. 

When images and videos are ready to be shared, the EOS 250D integrates with smart devices  via Bluetooth and Wi-Fi using the Canon Camera Connect app for iOS and Android. From here, images and videos can be downloaded to a smart device, reviewed and posted on social media or shared. 

The Canon Camera Connect app also facilitates shooting remotely from a smart device, great for capturing group shots or a hands-free selfie. Images can then be sent to a paired smart device as soon as they are taken via the Automatic Image Transfer function, delivering peace of mind that images are safely backed-up. 

The EOS 250D is available in three sleek finishes: black, white and silver and is part of the Canon EOS ecosystem, comprising of over 80 world-class lenses, flashes and accessories, offering a level of choice as users look to expand the camera’s capabilities. The EOS 250D is available now in South Africa.

For more information about Canon, please visit www.canon.co.za or follow Canon on Facebook, Twitter, Instagram or LinkedIn.