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BlackBerry woos women

BlackBerry is reaching out to women in South Africa to urge them to apply for the new BlackBerry Scholars Program, an initiative designed to inspire women globally to enter and develop careers in the fields of Science, Technology, Engineering and Mathematics.

Led by BlackBerry Global Creative Director, Alicia Keys the BlackBerry Scholars program will offer ten full, four year university scholarships to outstanding female candidates. The BlackBerry Scholars Program is available to women in South Africa and will provide scholarships to outstanding applicants who are seeking degrees at accredited local colleges and universities in the areas of STEM across South Africa.

‚”Women are underrepresented in fields of science and technology, and we feel strongly that it’s time to drive a change,‚” said BlackBerry Global Creative Director, Alicia Keys. ‚”It’s important to connect the dots for young women in high school, and show them that careers in science and technology are within their reach. And when women do land these jobs, it’s vital they receive the mentoring and support they need to advance in their careers. I’m proud BlackBerry is demonstrating leadership in women’s education, both in school and in the workplace, and giving back to its most loyal users in such a profound way.‚”

Applications are now open to candidates in South Africa, who are interested in the scholarship, and will close at 11pm on June 26 2013. The scholars will be selected by a panel of inspirational and accomplished women, led by Alicia Keys, who will recruit candidates based on their academic merit and passion for entering the mobile computing industry.

This scholarship program is the first step in BlackBerry’s long-term commitment and multi-tiered strategy to engage young women at every step of their education from high school to varsity, and as they rise through their careers. As more than 55% of BlackBerry customers are women, BlackBerry aims to champion this generation of female leaders as they strive to achieve their ambitions in this highly-competitive industry.

For those interested application is now open and will close at 11pm on June 26, 2013. For more information about the program, eligibility requirements, and how to apply, please visit Please spread the word on Twitter by using #BBScholars.


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