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Yesterday, Porsche Design and RIM announced the Porsche Design P’9981 BlackBerry smartphone. The phone uses an exclusive Porch Design user interface combined with a tailored Wikitude World Browser augmented reality app and exclusive PINs to help identify other P’9981 users.
Yesterday,nPorsche Design and Research In Motion announced the elite new Porsche Design P’9981nsmartphone from BlackBerry. Designed by Porsche Design, in collaboration withnRIM, the luxury brand’s first smartphone delivers engineered luxury andnperformance.

The PorschenDesign P’9981 smartphone from BlackBerry is instantly identifiable as a PorschenDesign product. The exclusive material choices for this unique smartphoneninclude a forged stainless steel frame, hand-wrapped leather back cover,nsculpted QWERTY keyboard, and crystal clear touch display. This customisednPorsche Design P’9981 comes with an exclusive Porsche Design UI and a bespokenWikitude World Browser augmented reality app experience. It also includesnpremium, exclusive PINs that help easily identify another P’9981 smartphonenuser.

“Since 1972nPorsche Design has presented milestone products with iconic style, and thenP’9981 smartphone from BlackBerry will be our next landmark,” said Dr. JuergennGessler, CEO Porsche Design Group. “The pure and distinctive design, couplednwith authentic materials and an emphasis on the manufacturing process,nperfectly match our philosophy and complement the Porsche Design productnassortment.”

“Thisncollaboration stems from a shared belief that form equals function,” said ToddnWood, SVP for Industrial Design, Research In Motion. “The Porsche Design P’9981nis a truly modern luxury smartphone, where the timeless style of Porsche Designnmeets the unmatched mobile experience provided by BlackBerry.”

Powerfulnhardware and software
The PorschenDesign P’9981 is built on a performance driven platform that features a 1.2 GHznprocessor, HD video recording, 24-bit high resolution graphics, and advancednsensors enabling new augmented reality applications. It comes with 8GB ofnon-board memory, expandable up to 40GB with a micro SD card.

BlackBerry 7, thenoperating system for the new Porsche Design P’9981, includes a next generationnBlackBerry browser with a fast, fluid web browsing experience that is among thenbest in the industry. It also features Liquid Graphics technology, whichndelivers a highly responsive touch experience with incredibly fast and smoothngraphics.

The PorschenDesign P’9981 includes built-in support for NFC (Near Field Communications),nwhich will enable many new and exciting capabilities.

The PorschenDesign P’9981 smartphone from BlackBerry will be available from Porsche Designnstores later this year.

For moreninformation please visit www.BlackBerry.com/ae/P9981smartphone or www.BlackBerry.com/sa/P9981smartphone

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