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Banking app use surges

FNB’s annual results have revealed that its app has seen a 69 percent surge in usage this year and it expects more consumers to migrate to it in the future.

FNB expects more consumers to migrate from doing banking over the counter to banking digitally.

The bank revealed during its company results that the FNB banking app has seen a 69 percent surge in usage as reported this September in the bank’s annual results.

The app is essentially a consumer interface tool, which means it has to cater for the baking needs of customers holistically. The growth in usage numbers is a good sign, showing that consumers are finding the tool useful because it enables them to bank from anywhere at any time. At the core of the FNB App is simplicity, it’s easy to use and it’s fast and secure; this is what we believe really sets FNB apart in the marketplace.

FNB’s strategy has been to place the customer first; therefore all the functionalities on the app are designed to enhance the customer’s banking experience. Usability, safety and simplicity are important elements in ensuring we put out a good product.

There are currently 1.5 million active devices using the FNB Banking App and this figure is expected to grow.

The FNB App has won local and international awards, in June 2015 the App was ranked 4th best globally by MyPrivateBanking Research in the category of Mobile Apps for Wealth Management 2015, and 6th best globally by the UX Alliance for usability and ease of use. This was soon after the app was voted best banking app in Internet Banking SITEisfaction Survey, which measures internet banking quality and user experience in South Africa.

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