Apple launches new touch, Jobs abandons grammar

The funnest iPod ever’, said Steve Jobs at the launch of the new iPod touch this week. However, 1st Grade grammar was the only backward step at the launch, despite complaints that there is nothing dramatically new…

Apple this week introduced the second generation iPod touch, featuring a thin contoured metal design, a 3.5-inch widescreen glass display, 802.11 b/g Wi-Fi wireless networking, integrated volume control buttons, a built-in speaker for casual listening, a built-in accelerometer and other advanced sensors, and Apple’s Multi-Touch user interface. iPod touch is perfect for playing music, movies and games.

‚iPod touch is the funnest iPod we’ve ever created,‚ said Steve Jobs, Apple’s CEO. ‚Users can listen to millions of songs, watch thousands of Hollywood movies and now, thanks to the App Store, download and play hundreds of great games on their iPod touch.‚

Many observers have dismissed the new phone as more of the same, reflecting the expectation that Apple will always revolutionise, as opposed to sometimes merely improve.

The new iPod touch is smaller and lighter than the original, with a sleek new design that features a contoured metal enclosure with integrated volume control buttons and a brilliant 3.5-inch widescreen glass display. With its rounded edges, flush display and curved, more compact design, the new iPod touch is more comfortable to hold and more portable.

iPod touch users can choose from hundreds of game titles such as ‚Spore Origins‚ and ‚Scrabble‚ from Electronic Arts, and ‚Real Football 2009‚ from Gameloft available directly through the App Store application on the iPod touch. The App Store works over Wi-Fi, enabling users to browse, purchase and wirelessly download applications directly onto their iPod touch and start using them instantly. The App Store features an array of applications in a wide variety of categories, including games, travel, entertainment, social networking, and sports.

iPod touch works seamlessly with iTunes so users can import, manage, and then easily auto-sync content. It has up to 36 hours of music playback or six hours of video playback on a single charge, and the 32GB model holds up to 7,000 songs, 25,000 photos or 40 hours of video: the 16GB model holds up to 3,500 songs, 20,000 photos or 20 hours of video, and the 8GB model holds up to 1,750 songs, 10,000 photos and 10 hours of video.

The new iPod touch works with the new iTunes 8 Genius feature, allowing customers to automatically create playlists while on the go. Users can preview the playlist Genius creates, refresh the list to choose different songs and save Genius playlists to enjoy again later.

The new iPod touch also features built-in Nike + iPod support making it a workout companion once users place the optional Nike + iPod sensor in their Nike + shoe to connect with the new iPod touch. This tracks miles run or syncs with the latest generation gym equipment.

Apple’s new lineup includes the iPod shuffle in three new colors: the iPod classic in one slimline model with 50 percent more capacity‚Äî120GB of storage: the fourth generation iPod nano featuring a curved aluminium and curved glass enclosure, in eight colors: and the second generation iPod touch. iPod owners can choose from more than 5 000 products made specifically for the iPod, including speaker systems, fitness accessories, fashionable cases and iPod connectivity.

Availability

The new iPod touch will be available soon through Apple Authorised Resellers, Apple Authorised Retailers and online from www.zastore.co.za. iPod touch requires a Mac with a USB 2.0 port, Mac OS X v10.4.10 or later and iTunes 8: or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 2) or later and iTunes 8.

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