One of the most common myths of pairing smartphone and computer choices is the idea of needing to buy into an ecosystem. ARTHUR GOLDSTUCK explains the fallacy.
You hear it most commonly from iPhone users: “All my gadgets are from Apple, because they are all compatible and work together so seamlessly.”
Usually, they are referring to the combination of iPhone, iPad and MacBook. Usually, they are delighted with their choice of ecosystem, as there are few brands that produce as consistently excellent products as Apple across all categories. And, because of this delight, they usually also fall completely for the marketing hype about the ecosystem.
The reality is that there is almost no difference in the ecosystem experience of an iPhone user or Android phone user who also uses a MacBook, whether an Air, Pro or plain vanilla version of the iconic notebook.
Full disclosure: I’ve been an enthusiastic MacBook Air user for at least the past six years. It is the ultimate machine for long trips, ultra-portability and instant access: it is so thin and light, has amazing battery life on the other, and goes instantly from sleep to work mode merely by opening the lid.
The significance of the battery life is that I have never been on an international flight where I have run out of power. Even on the longest single-leg flights from South Africa, which would be up to about 16 hours, I would be sleeping or have the device packed away during meal times more than half the time, meaning that I can work on the machine for the entire rest of the flight.
This is a massive benefit in countering the loss of productivity that results from international travel.
Even taking aircraft out of the equation, one often finds that local events like conferences are not planned with notebook computers in mind, and one can often go a full day without access to a power point. The MacBook Air is the only device that has allowed me to remain connected and fully productive throughout such events.
But the magic of the device does not extend to the ecosystem within which it functions. Its operating system, the Mac OS, is so ancient, it is still resting on the laurels of the 2001 launch of Mac OS X. What was described back then as a “radical departure” is now an old revolutionary pulling the wool over the eyes of acolytes with its fading activist credentials
The acolytes are caught up in a reality distortion field similar to the trance into which Steve Jobs was able to place anyone trying to argue with him about Apple products – or almost any other issue. Reality, for them, is less important than their perception of reality.
That perception is fuelled by the fact that the iPhone and iPad are indeed deeply integrated, completely symbiotic and compatible to the extent that the very same app version can sometimes be used on both. Working on one device allows seamless transition, in the same app, to the other. The experience of the iOS operating system is almost identical on the two.
Like that seamless transition, perception also makes a seamless transition across to the MacBook, which is believed by many to integrate equally tightly with the iPhone. The reality is that it’s an entirely different operating system, one that is a decade overdue for an overhaul, and one that requires work-arounds for true compatibility. Just as it does with Android devices.
Yes, Apple’s iCloud for backup and syncing is seamlessly accessible on all three categories of product. But then so is Microsoft’s OneDrive and Google Drive. Apple’s horrible Mail client can sync across all three, but then so does Google’s more evolved Gmail.
Here’s the real dirty secret of device ecosystems: the mortal enemies, Microsoft and Google, have better software ecosystems than Apple and, aside from their operating systems, are almost totally device independent.
This means that the Microsoft Office suite as well as its OneDrive cloud service, can be experienced with almost full functionality on any Apple, Android or Windows machine. Apple’s productivity suite can only be used on Apple devices – or via a Web browser, meaning it is a limited experience.
The last shot from Apple fans is usually the fact that the FaceTime and Messages video, voice and chat apps are also compatible across all three categories of device. This is one area where Android and Windows cannot compete, as the apps are not available on other platforms.
But that is equally a negative: it means that users of those apps are locked out of the rest of the device universe. Users of WhatsApp, Skype and other non-denominational chat apps, on the other hand, can find kindred souls on any mobile device.
It’s not that it’s a mistake to stick to the Apple family of products. Mostly, the experience will only be good. But the bottom line is that you don’t have to be locked into Apple to have a satisfying device family life.
Now download a bank account
Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.
This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.
“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.
“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”
The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:
- Download the Absa App
- Choose the account you would like to open
- Tell us who you are
- To keep you safe, we will verify your cell phone number
- Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
- Tell us where you live
- Let us know what you do for a living and your income
- Click Apply.
How we use phones to avoid human contact
A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.
Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances.
Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?
The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.
In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.
Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.
Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”
To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:
· I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?
With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.
· Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?
Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.
· I’ve lost my phone! How will I keep myself entertained now?
Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.