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Africa not a data desert

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The data age has opened up a world of renewed understanding in the ways we live and work, providing insights that hold the potential to improve lives for billions around the globe, writes BEN LEO, CEO of Fraym.

The ability to collect and process vast numbers of data points, and to discover both deeply sought after and wholly unexpected insights as a result, is currently the best way for the public and private sectors to understand people. Regardless of the sector, an understanding of the target market is an essential contributor to business success.

This applies both at the granular, individual level, and at the aggregate level. Such insights play a valuable role in delivering services and products to the communities with the most demand – and Africa is a prime example.

Africa’s rapidly expanding digital footprint demonstrates one way in which data is becoming available, with an estimated 557 million mobile internet users, and a smartphone market that is expected to triple in size over the next five years. Over and above the rich potential insights from mobile technology and data from household surveys, satellite imagery, machine learning and emerging analytic approaches also provide more accurate insights about people. Both conventional and unconventional sources can offer governments and companies the information they need, to ensure access to reliable, sustainable and affordable services and to help businesses grow.

But Africa is large and diverse. Gathering actionable data through traditional means is difficult – but far from impossible.

Here are just three ways enterprising data scientists are finding creative ways to close the gap.

Making Sense of Unstructured Data

Africa thrives on its informal economies, which contribute considerable amounts to each nation’s GDP (less than 30% in South Africa, but as much as 60% in Nigeria, Tanzania and Zimbabwe). Informal borrowing and trading is big business, but with it comes a frustrating lack of formal record-keeping, consumer data and transaction histories that could, in the right hands, open a world of opportunity to Africa’s corporate organisations, as well as SMEs and microbusinesses. All of these off-the-record transactions, as well as rising amounts of unstructured text and social data generated by Africa’s mobile users, means that it doesn’t fit neatly into databases organised by fixed categories like name, address, or identification number.

Fortunately, the storage and processing capabilities of the region are rapidly improving, and government bodies are working more closely with corporate innovators to harvest, manage, store and protect these data points, as a first step to eventually mining them for useful insights. As skills and resources on the continent improve, this data will be put to better and better use, as it reveals population insights that can’t be found in more conventional data types.

A Steady Increase in Computing Power

Roughly 2.5 billion GBs of data are created worldwide per day, presenting an exponentially growing problem, even for nations and businesses with the means and expertise to store and interpret it effectively.

But Africa’s private sector is surging ahead, with larger firms showing ever-more aggressive interest in how data can augment their bottom line. In Nigeria and Kenya, both considered beacons of African digitisation, at least 40 percent of large businesses are in the planning stages of their own data projects, with the global average at 51 percent. Partnerships between well-resourced corporates and forward-thinking governments are already bearing fruit, and will only become more impactful as the digital disruption continues to shake up both the private and public sectors.

Innovative techniques and data sources are also being used to better understand the nuances of the African consumer. The ability to understand how a consumer in Johannesburg thinks and buys, in comparison to a consumer in Durban, is often more useful than thinking about consumer behaviour at a national, aggregate level. For far too long, corporations and investors have considered the African consumer as a monolith. But it is possible to use existing data and new techniques, like geospatial analysis, to drill down and understand consumer interests and consumer purchasing power at a more granular level than ever before and across non-traditional geographies.

Closing the Skills Gap

According to the African Data Forum, the continent’s growing demand for predictive analytics has exposed a data skills shortage that leaves Africa sorely under-equipped for the data demands of tomorrow. Even as access to software and hardware continue to improve, there is little substitute for the skill and experience that data scientists can bring to the table. The skill and experience brought to the continent by expatriate consultants has had a positive effect on data science in Africa, but the continent’s vast human resources will need to be developed with greater urgency, if we are truly to realise the potential of data to improve lives and to drive Africa’s digital awakening to new heights.

Thankfully, data science is becoming a prominent feature in Africa’s schools and universities, and the proliferation of technology training hubs springing up throughout the continent promise a data-rich future. Even in comparatively advanced South Africa, the country’s first dedicated data science training academy was opened only a couple of months ago. There is also a great trend toward businesses and organisations taking the upskilling mandate seriously in the workplace, with programmes designed to improve in-house data science skills already proving effective.

Through such skills development, new and cutting-edge methods of data collection, from geospatial satellite imaging to artificial intelligence, are added to existing resources of mobile data, surveys and other more traditional statistical methods, to create a more holistic and insightful picture of the continent and its inhabitants than ever before. Those who label Africa a “data desert” and give up on using data for their needs are missing a great opportunity – there is no lack of consumer data on the ground, only a perceived lack of methods for managing and making use of it. Huge amounts of data are generated every day, and with a little creative application and plenty of computing power, the sky is the limit in terms of the insights that can be gleaned.

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AppDate: DStv jumps on music bandwagon

In this week’s AppDate, SEAN BACHER highlights DStv’s JOOX, Cisco’s Security Connector, Diski Skills, Namola and Exhibid.

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DStv JOOX

DStv is now offering JOOX, a music streaming service owned by China’s Tencent, to DStv Premium, Compact Plus and Compact customers.

In addition to streaming local and international artists, JOOX allows one to switch to karaoke mode and learn the lyrics as well as create and share playlists. Users can add up to four friends or family to the service free of charge.

DStv Family, Access and EasyView customers can also log in to the free JOOX service directly through JOOX App, but will be unable to add additional friends and won’t be able to listen to add-free music.

Platform: Access the JOOX service directly from the services menu on DStv or download the JOOX app for an iOS or Android phone.

Expect to pay: A free download.

Stockists: Visit the store linked to your device.

 

Cisco Security Connector

With all the malware, viruses and trojans doing the rounds, it is difficult for users and enterprises to ensure that they don’t become targets. Cisco, in collaboration with Apple, has brought out its Cisco Security Connector to protect users. The app is designed to give enterprises and users overall visibility and control over their network activity on iOS devices. It does this by ensuring compliance of mobile users and their enterprise-owned iOS devices during incident investigations, by identifying what happened, who it affected, and the risk of the exposure. It also protects iPhone and iPad users from accessing malicious sites on the Internet, whether on the corporate network, public Wi-Fi, or cellular networks. In turn, it prevents any viruses from entering a company’s network.

Platform: iPhones and iPads running iOS 11.3 or later

Expect to pay: A free download

Stockists: Visit the Apple App Store for downloading instructions.

 

Diski Skills

The Goethe-Institut, in co-operation with augmented reality specialists Something Else Design Agency, has created a new card game which celebrates South African freestyle football culture, and brings it alive through augmented reality. Diski Skills is quick card game, set in a South African street football scenario, showing popular tricks such as the Shibobo, Tsamaya or Scara Turn. Each trick is rated in categories of attack, defence and swag – one wins the game by challenging an opponent strategically with the trick at hand. Through augmented reality, the cards come alive. Move a smartphone over a card and watch as the trick appears on the screen in a slow motion video. An educational value is added as players can study the tricks and learn more about the idea behind it.

 

The game will be launched on 27 October 2018 at the Goethe-Institut.

For more information visit: www.goethe.de

 

Namola

With  recent news of kidnappings on the rise, a lot more thought is going into keeping children safe. Would your child know what to do in an emergency? Have you actually asked them?

Namola, supported by Dialdirect Insurance, is a free mobile safety app. Namola’s simple interface makes it an ideal way for children to learn how to get help in an emergency. All they need to do is activate the app and push a button to get help that they need, even when their parents are not around.

Parents need to install the app on their child’s phone, hold down the request assistance button, program emergency numbers that will automatically be dialled when the emergency button is pushed, and teach their children how and when to use the app.

Platform: Android and iOS

Expect to pay: A free download.

Stockists: Visit the store linked to your device.

 

Exhibid

Exhibid could be thought of as Tinder, but for for art lovers. The interface looks very similar to the popular mobile dating app, in that users swipe left for a painting that doesn’t appeal to them, or swipe right for something they like. Once an art piece is liked by swiping right, one can start bidding or make an offer on it. The bid is automatically sent to the artist. Should he or she accept the offer, the buyer makes a payment through the app’s secure payment gateway and the two are put in contact to make arrangements for delivery.

Platform: Android and iOS

Expect to pay: A free download.

Stockists: Visit the store linked to your device.

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New kind of business school

At a recent meeting, ALLON RAIZ, founder and CEO of Raizcorp, realised that in order for today’s youth to become entrepreneurs, teachers, the curriculum and the parents need continually expose them to entrepreneurial thinking from a young age.

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Several years ago, I found myself in a meeting with my business partner and two of my staff members. In front of us was a client who was sharing some of the frustrations in his business. At the end of the meeting, my partner and I were extremely excited about the prospect of two massive opportunities we had both independently identified while listening to the client. My two staff members, on the other hand, completely missed them. This led me to wonder what it was in my own and my partner’s backgrounds that allowed us to so easily spot opportunities while my two staff members remained oblivious … I realised that the difference was that my partner and I both had an early exposure to entrepreneurship while they didn’t.

Not long afterwards, I was delivering a lecture about how Raizcorp grows and develops small businesses at Oxford University’s Said Business School in my role as their Entrepreneur-in-Residence. I mentioned the above incident and spoke about my intention of going into children’s education with a view to providing an entrepreneurial perspective.

One of the professors in attendance asked me if I’d ever heard of a piece of research by Henrich R Greve called Who wants to be an entrepreneur? The deviant roots of entrepreneurship. It’s a pretty unfortunate title but a fascinating piece of research nonetheless. It highlights how certain contexts in childhood result in a much a higher probability of becoming an entrepreneur. For example, kids who participate in solo sports such as tennis or athletics are more likely to become entrepreneurs than children who play team sports like soccer and cricket. Conversely, your mother’s participation in the parent-teacher association has a negative correlation to you becoming an entrepreneur. I spent the rest of the afternoon in the professor’s office discussing other research papers that unequivocally proved that context during your childhood has a massive influence on whether or not you will follow the entrepreneurial route.

Another member of the lecture audience was a double-PhD from the USA who was completing her MBA at Oxford. After the lecture, she approached me and volunteered to help build a framework to incorporate entrepreneurship in the school curriculum without interfering with the formal requirements of the CAPS curriculum.

She spent nine months in South Africa working with me to build out a practical framework. The next phase of the plan was to find the right school at which to embark upon this journey. In December 2015, Raizcorp purchased Radley Private School and we began our entrepreneurial education adventure in earnest in 2016.

At the centre of the Radley philosophy is that the school (the physical building), the teachers, the curriculum and the parents are the “marinade” in which the kids need to soak in order to be continuously exposed to entrepreneurial thinking from a young age. The aim was that if, in future, the kids found themselves sitting in a boardroom with me and my partner, they too would be able to identify the opportunities that we did.

A big shift this year has been the launch of our Entrepreneurial Educator Guide (EEG) programme where we have been training our Radley teachers (whom we call guides) to understand entrepreneurship, business language, business concepts, financial documents and the like. (The EEG training makes use of Raizcorp’s internationally accredited entrepreneurial learning and guiding methodologies.) We have also employed a full-time staff member to ensure that these concepts are imbedded into all lesson plans and classroom activities.

Through my network at Raizcorp, I have been pleasantly surprised by the massive support we’re receiving from prominent entrepreneurs and businesses who want to participate in our Radley Exposure programme, where we take our kids of all ages on visits to different types of businesses so they can understand the difference between retail, wholesale, manufacturing, logistics and so on. Prominent businesspeople have put up their hands to come to the school and tell their stories of hard work, resilience and perseverance. This ties in beautifully with the 17 entrepreneurial concepts that we are instilling into our Radley learners (such as opposite eyes, lateral thinking and opposable mind), while never compromising on our quality academic offering.

As parents, we’ve all heard the terrible statistics about the probability of our kids finding jobs in the future. At Radley, we’re working hard to ensure that our kids have a legitimate and lucrative alternative to finding traditional employment and that is to become an entrepreneur. Radley is all about producing job creators and not job seekers!

To enrol your child or find out more about the school, please visit www.radley.co.za.

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