The wireless market is seeing a massive transformation and at the centre of this shift is the demand for constant connectivity which is driving innovation in areas like the IoT and Smart Cities, writes RIAAN GRAHAM, sales director for Ruckus Wireless sub-Saharan Africa.
Like the businesses it supports, the wireless market is seeing a massive transformation. At the centre of this shift is the demand for constant connectivity which is driving innovation in areas like the Internet of Things, Smart Cities, data consumption and how people, companies and machines view connectivity. Wi-Fi is the gateway to unlocking this next wave of technology in Africa.
For Africa, the biggest challenge and opportunity is still connectivity. In fact, the potential for digital-driven growth is massive. Just look at the growth of mobile on the continent. According to the GSMA at the end of 2015, 46% of the African population subscribed to mobile services which is equivalent to more than half a billion people. Over the next 5 years an additional 168 million people will be connected by mobile – reaching 725 million unique subscribers by 2020. And this is exactly where Wi-Fi comes in. Wi-Fi has an important role to play here. Wi-Fi is already connecting millions of people in Africa and represents one of the most expedient and cost-effective ways to increase both capacity and coverage of cellular networks with a tight focus on where traffic is heaviest.
Large-scale ICT investment can also play a crucial role in fuelling the growth of the continent’s Gross Domestic Product (GDP) through increased economic activity, innovation and productivity. Organisations who want to take a stance on digital disruption and are looking to future-proof their business with better network speed, coverage and capacity and Governments are recognising that old infrastructure and Wi-Fi technology isn’t going to cut it if they want to move to smarter ways of operation and customer delivery.
While Africa is already using ICT investment to power its economy to reap more benefits, government and the private sector need to take bolder steps to fast track the process. The good news is that there is solid foreign direct investment into key ICT initiatives across Africa and, given the nature of the continent, home-grown innovation and new disruptive models fuelled by Wi-Fi and connectivity are opening opportunities – and Africa’s opportunity is now.
Demands are changing. Expectations are shifting. Wi-Fi and mobile-connected devices will generate 68% of all internet traffic by 2017 where more than 9 billion Wi-Fi enabled devices are expected to be in use. What’s more, the world Wi-Fi market is expected to grow to $33.6 Billion by 2020 and as an emerging market, who better than to take advantage of the opportunities it brings? Africa’s opportunity is now!
Deezer to host Hotstix’s Mandela tribute playlist
Deezer is celebrating Nelson Mandela on the centenary of his birthday by hosting a tribute playlist created by music legend Sipho “Hotstix” Mabuse.
Mabuse, a legendary figure in African music, first rose to prominence in the 1970s with his band Harari and later developed a name for himself as a solo artist. One of his best known songs was the global hit BurnOut in the 1980s.
The playlist takes the listener on a captivating musical journey through the life of Nelson Mandela. It was compiled by Mabuse, who consulted with Mandela’s family and friends to ensure that the music would be relevant and accurate. The playlist also features commentary by Mabuse, which was recorded in his Soweto home.
“I have tried to tell the story of the music that Madiba loved,” says Mabuse. “The Playlist excludes the time in prison obviously, as Madiba would not have had exposure to music in that time. We have focused on the music we know he loved before and after that period. This recording was really an emotional journey for me, but an incredible opportunity to document these memories.”
The playlist features the music the young Mandela loved, such as The Manhattan Brothers, Solomon Linda, Brenda Fassie and Miriam Makeba. It includes struggle songs from Chicco, Johnny Clegg, Hugh Masekela and Yvonne Chaka Chaka. The playlist also includes Mandela by Zahara, one of the younger artists who caught Madiba’s ear.
Mabuse also offers stories of his own songs, such as Shikisha, a song greatly beloved by the former President.
“I was delighted to share my thoughts and hope the listeners enjoyed the musical journey,” says Mabuse. “Madiba did enjoy music immensely and we all have a purpose wherever we are in the world to celebrate culture and to learn from different cultures and music forms and styles.”
This playlist was inspired by the Nelson Mandela 100 campaign, calling on corporates and individuals to act as sources of inspiration and engage in conversation and action.
Sports streaming takes off
Live streaming of sports is coming of age as a mainstream method of viewing big games, as the latest FIFA World Cup figures from the UK show. Africa isn’t yet at the same level when it comes to the adoption of sports streaming, but usage is clearly moving in the right direction.
England’s World Cup quarter-final against Sweden was watched by just under 20 million viewers in the UK via BBC One. While this traditional broadcast audience was huge, it was streaming that broke records: the game was the BBC’s most popular online-viewed live programme ever, with 3.8 million views. In Africa, the absolute numbers are lower but the trend towards streaming major sports events on the continent is also well under way.
According to DStv, live streaming of sports dominates the usage figures for its live and recorded TV streaming app, DStv Now. The number of people using the app in June was five times higher than a year ago, with concurrent views peaking during major football and rugby games.
Since the start of the World Cup, average weekday usage of DStv Now is up 60%. The absolute peak in concurrent usage for one event was reached on 26 June, during the Nigeria vs Argentina game. The app’s biggest ever test was on 16 June with both Springbok Rugby and World Cup Football under way at the same time, resulting in concurrent in-app views seven times higher than the peaks seen in June last year.
The World Cup has also been a major reason for new users to download and try out the app. First-time app user volumes have tripled on Android and doubled on iOS since the start of the tournament.
“While we expected live sports streaming to take off, it’s also been pleasing to see that the app is really popular for watching shows on Catch Up,” says MultiChoice South Africa Chief Operating Officer Mark Rayner. “Interestingly, some of the most popular Catch Up shows are local, with Isibaya, Binnelanders, The Queen and The River all getting a significant number of views.”
With respect to app usage, the web and Android apps are the most popular way to watch DStv Now, with Android outpacing iOS by a factor of 2:1.
“We’re continuing to develop DStv Now, with 4k streaming in testing and smart TV and Apple TV apps on their way shortly,” says Rayner. “The other key priority for us is working with the telcos to deliver mobile data propositions that make watching online painless and worry-free for our customers.”
The DStv Now app is free to all 10 million DStv customers in Africa. The app streams DStv live channels as well as supplying an extended Catch Up library. Two separate streams can be watched on different devices simultaneously, and content can also be downloaded to smartphones and tablets. The content available on the app varies according to the DStv package subscribed to.