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Adobe drives 100m downloads

Adobe has announced that 100 million digital downloads including magazines, newspapers, corporate publications and apps, all created with Adobe Digital Publishing Suite (DPS) have been delivered to users in just over two years.

Today’s top publishers, including Fast Company, Hearst Corporation, National Geographic, Martha Stewart Living Omnimedia, Rodale, Scientific American and Time Inc. are using DPS to publish digital editions of their publications. With the meteoric rise in tablet devices, brands including Renault, Sotheby’s International Realty, Stryker, and U.S. Soccer also use Digital Publishing Suite to power their brands’ mobile applications.

According to a Pew Research Center report released this month, a third of American adults own a tablet, giving traditional and corporate publishers a big opportunity to reach their audiences. Continued innovation in Adobe Digital Publishing Suite enables publishers and brands to drive readership, commerce, and customer loyalty. The latest features of DPS are designed to entice readers to purchase by allowing them to view publications on a website, sample free articles within an issue, and have optimised reading experiences on iPhone 5 and Android devices.

‚”Adobe’s Digital Publishing Suite is driving new business opportunities for publishers and corporate brands,‚” said Nick Bogaty, senior director of business development and marketing, Digital Publishing at Adobe. ‚”The 100 million digital downloads powered by Adobe have made tablets and smartphones new mediums for publishers of every type of content.‚”

In addition to major multinationals using Digital Publishing Suite to drive their global businesses, new Adobe publishing customers include F+W Media/Interweave, Foreign Affairs and The New Republic and other independents worldwide such as Active Interest Media. Accelerated readership and readers’ propensity to pay for content is fueling growth in digital magazines, and publishers are recognising the potential to generate advertising dollars as well as incremental revenue with extra content.

‚”Esquire’s first priority on the iPad has always been to use its technological capabilities to meet our creative potential,‚” said David Granger, editor in chief of Esquire. ‚”Since we started using Adobe Digital Publishing Suite, we’ve been able to do more‚Äîmore funny stuff, more crazy interactivity‚Äîin a stable environment. And we’ve been able to grow‚Äîbringing our Big Black Book to the iPad and, more important, creating Esquire Weekly, our digital-first, tablet-only magazine. There’s more to do with the tools and we look forward to doing it.‚”

The growth of brands and corporations using Digital Publishing Suite to accelerate their mobile marketing has increased 30% in the last 6 months alone. From sales tools and training materials to brand engagement, retail catalogs and customer communications, businesses are using mobile devices to engage their customers and shoppers with immersive, interactive apps. These apps deliver both immediacy and ongoing communication, drive longer engagement times and deliver more extensive information to positively inform purchase considerations, when compared to traditional digital channels such as the Web.

‚”Adobe Digital Publishing Suite allowed us to launch our new crossover SUV with a splash, engaging our customers with app content on iPad, iPhone, Android tablet and desktop computer,‚” said Boris Petrovitch Njegosh, brand designer at Renault. ‚”Produced in little over a month, the interactive Renault Captur app uses audio, video, and spectacular animations that brought our campaign to life in a new way. It is just a beginning and brings us new opportunities for our whole publishing portfolio.‚”

‚”The digital platform we created using Adobe Digital Publishing Suite has resulted in interactive content for the iPad that lowers production costs and allows our network of real estate professionals to access the most up-to-date brand information for listing presentations and deliver our brand message to our clientele in a way that is unique in this industry,‚” said Wendy Purvey, chief marketing officer of Sotheby’s International Realty Affiliates LLC.


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